Kisna Diamond and Gold Jewellery has released its latest campaign, ‘Khushi Ke Har Pal Ke Liye, Kisna’ (Kisna, for every moment of happiness), featuring Shahid Kapoor and Mira Rajput Kapoor. The rollout follows the brand’s announcement of the couple as its new ambassadors and presents a warm, contemporary interpretation of how jewellery fits into everyday moments. Designed as a nationwide campaign, it spans television, cinema, digital platforms and OOH.
The ad film opens inside a Kisna store, where Mira is briefly disappointed before Shahid surprises her with an anniversary necklace. He then gifts her a bracelet for her birthday, playfully noting how the moment arrived ‘a little late’. Their exchange sets the tone for the film’s focus on simple, relatable interactions.
The narrative moves into a montage featuring Mira in three distinct looks styled for her sister’s wedding, sangeet and a cocktail night. Shahid’s voiceover anchors each moment, highlighting how jewellery complements India’s culture of celebration. Visuals reinforce the idea of jewellery as an expression of confidence and occasion-based styling.
The story returns to the store as fireworks appear through a window. Shahid points to various pieces as suitable for holidays, special days and daily wear. Mira then gifts him a ring, grounding the film in shared gestures and mutual affection. The soundtrack lifts as the couple walks together, closing with Shahid’s line: “Khushi ke har pal ke liye diamonds. Aur diamonds ke liye Kisna.”
Ghanshyam Dholakia, founder and managing director of Hari Krishna Group, said Shahid and Mira reflect Kisna’s values and bring authenticity to the campaign. Parag Shah, CEO of Kisna, said the initiative aims to showcase the brand’s belief in celebrating both small and significant moments. Both actors echoed the sentiment, describing the campaign as aligned with their view of jewellery as an everyday expression of emotion.
Launched in 2005, Kisna is the flagship diamond and gold jewellery brand from the Hari Krishna Group, with over 1,500 shop-in-shop outlets and more than 120 exclusive showrooms across India.
