Nodwin Gaming has announced that it has acquired a strategic 10% stake in Rusk Media, the digital content IP media network.
With this association the esports company aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem.
Nodwin has been on an expansion and consolidation venture since March this year intending to establish its hold over the Indian ecosystem. Some of its recent developments are acquiring the gaming and adjacent IP businesses of OML entertainment, including the IP of the 'Bacardi NH7 Weekender' music festival.
Mayank Yadav, CEO, Rusk Media, said, “We're excited to have Nodwin Gaming as a part of our journey to revolutionise entertainment for the Gen-Z and millennial audience. We want to bring together the worlds of entertainment and esports and create digital-first IPs that are made for gaming fans.”
Akshat Rathee, managing director, Nodwin Gaming, added, “Through our investment in Rusk Media, we aim to take further steps in the massification of esports and gaming by creating entertainment-first gaming IPs for the GenZ.”