Nivea India has elevated Ajay Simha as its marketing director.
He has completed 11 years at the company and will now be responsible for enhancing Nivea’s brand presence and equity in the country.
Prior to this role, he was regional marketing manager - Middle East and North Africa, Beiersdorf, and headed Nivea’s body care and cleansing and baby care portfolio across Middle East and North Africa.
Neil George - managing director, Nivea India, said, “We are thrilled to have Ajay back to the India team and lead the marketing efforts here. We have witnessed Ajay’s journey over the years and are confident of the tremendous experience and deep-rooted understanding he has. He will have a significant role in devising strategies for our launches, continuing the marketing momentum across categories and liaising with key industry players, teams and associates. We wish Ajay the very best for his new role.”
With close to 15 years of experience, Simha has also worked with companies like Hindustan Unilever and Hewlett Packard India.