Nishant Gupta joins Hybrid.ai to head India and SEA

Hybrid.ai has announced the appointment of Nishant Gupta as country head, India and South East Asia. 

 

Gupta moves from Zirca Digital Solutions where he was national sales head. 

 

Dmitriy Cheklov, CEO, hybrid.ai, said, "We have unique solutions to address all the challenges which may have agencies and brands that employ programmatic advertising. Hybrid.ai provides tools for planning, launching, optimisation and reporting on advertising campaigns, backed by AI algorithms and a machine learning approach. This appointment is a part of the market strategy to increase our influence in the Apac region. We have already proved ourselves as a reliable partner for many world-famous agencies such as GroupM, BBDO, Dentsu Aegis Network, Publicis Groupe in Europe. The next phase is about adapting our products for India and establishing credibility." 

 

In a career spanning more than 20 years he has also worked with Rediff.com, Mysmartprice.com, HT Media and ESPN.

 

Gupta said, "I'm happy to join hybrid.ai! I believe I can bring my expertise together with top-notch tools to take deep root on the market. We have all the necessary technologies like language targeting and DCO, for example, to drive maximum performance. Our primary focus will be on building long-term partnerships, developing innovative solutions, and promoting the in-house model."