Treebo ropes in Nishant Gupta as head of brand and marketing

Budget hotel brand, Treebo Hotels, has announced the appointment of Nishant Gupta as head of brand and marketing. Gupta moves from Marico where he was group product head - male grooming. 

 

Sidharth Gupta, co-founder, Treebo Hotels, said, “At Treebo, we are on a mission to build India’s most loved travel brand. Nishant’s expertise in building similar industry-leading consumer brands will help us in this mission. We are excited to onboard him into the leadership team. There are several brand related initiatives in the pipeline which he will be now leading for us. He will also shape the upcoming legs of the marketing campaign that we launched last year.”

 

Nishant Gupta, head of brand and marketing, Treebo Hotels, said, “Treebo has crafted a unique identity in the budget hotel space in a very short span of time. The brand has an unmatched appeal and respect in the market. I am really excited about this opportunity and to be a part of a rewarding journey to build Treebo as the most loved hospitality brand in the country. While this category is cluttered and highly competitive, I believe that our brand building initiatives will keep us ahead in the game and top of mind for customers.”