Nihilent, a consulting and services company, has acquired Hypercollective.
Hypercollective was founded by KV Sridhar in 2017. The agency specialised in strategy, creative, data and technology. Post the acquisition, Sridhar will head creative at Nihilent as chief creative officer.
L.C. Singh, director and executive vice-chairman, Nihilent, said, “Nihilent is glad to have Hypercollective onboard, we look forward to providing our customers a greater degree of interaction experience by offering them in-depth insights on consumer behaviour. This will not only help them understand granular details of what the consumer wants, but also enable businesses to undergo a smooth digital transformation.”
Minoo Dastur, president and CEO, Nihilent, added, “The customer is all-pervasive, granulating their needs, wants and aspirations is the key to any successful service. Given this backdrop, this acquisition gives us the unique capabilities that will further complement our human-centered approach. Leveraging our mutual strengths, we are well-positioned to offer brand management, UI design, digital, creative, spatial and consumer research."
Sridhar said, “While technology plays a vital role for any enterprise, Hypercollective’s strengths in creating an interaction experience will be amalgamated with Nihilent’s consulting, design thinking, and technology capabilities which will enhance our offerings. I have always had a keen interest in technology, specifically in artificial intelligence (AI). I look forward to achieving that perfect balance between technology and creativity.”