INX News has launched a 360-degree marketing campaign for its English news channel, NewsX. The campaign is designed to create a positioning of ‘Clarity in a Complex World’ for the channel. It has been developed by INX News along with Meridian Communications.
It is a 360 degree campaign targeted at people like CEOs, entrepreneurs, business leaders and professionals. The marketing campaign is designed to demonstrate what viewers will get from NewsX: intelligent, well-researched, analytical, un-biased and insightful news. The campaign takes key attributes such as ‘Independent Thinking’, ‘Strength’, ‘Persistence’, ‘Global Perspective’, ‘Resolve’, ‘Precision’ and dramatizes them.
Anthony Pettifer, group director, brand and communications, INX Network, said “The campaign brief was to dramatize key attributes of the brand in a striking and intelligent way. Also in keeping with the clean and uncluttered look of the Channel, it was important to create advertising that had the same quality. This campaign is designed to strongly differentiate the NewsX Channel from other news channels. We believe it will create a lot of interest and add to the positive buzz that is already happening around NewsX”.
The campaign which starts today will be in selected outdoor sights across key cities like Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Cochin and in key national dailies and trade publications. It will be on television channels such as Discovery, Discovery Travel & Living, The History Channel, National Geographic, Star Movies and HBO. It will also be cross-promoted within the INX Network through 9X and 9XM and on other platforms like the Internet.