NewsX, INX Network's English news channel, has appointed Euro RSCG as its creative agency following a multi-agency pitch. The news channel has also hired Good Relations India as its PR agency.
Euro RSCG will create marketing campaigns which will highlight the channel's positioning of 'Clarity in a Complex World'. It will also manage the creative campaigns for programming and viewer tune-ins. Till now, the creative business was handled by INX's in-house team and Meridian jointly.
Anthony Pettifer, group director-brand and communication, INX Media said, "Euro RSCG has a very strong team in Delhi. That's one of the reasons why we chose them as Delhi is the decision making place for INX News. Also, we were very impressed with their understanding of the NewsX brand."
Sushant Panda, director, Euro RSCG remarked, "Their differentiated philosophy allows us to create differentiated and exciting creative solutions. We look forward to making the brand a big success."
"Given our experience and success with clients in this category, we consider that it's a great match for both the partners. The intelligent programming of NewsX will keep the news register ringing and we are confident of establishing the right connect with the right audience," said Sushmita Bandopadhyay, branch head – New Delhi, Good Relations.
