NewsX appoints Euro RSCG, Good Relations

NewsX, INX Network's English news channel, has appointed Euro RSCG as its creative agency following a multi-agency pitch. The news channel has also hired Good Relations India as its PR agency.Euro RSCG will create marketing campaigns which will highlight the channel's positioning of 'Clarity in a Complex World'. It will also manage the creative campaigns for programming and viewer tune-ins.  Till now, the creative business was handled by INX's in-house team and Meridian jointly.

by Campaign India Team