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NewsX, INX Network's English news channel, has appointed Euro RSCG as its creative agency following a multi-agency pitch. The news channel has also hired Good Relations India as its PR agency.Euro RSCG will create marketing campaigns which will highlight the channel's positioning of 'Clarity in a Complex World'. It will also manage the creative campaigns for programming and viewer tune-ins. Till now, the creative business was handled by INX's in-house team and Meridian jointly.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.