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A new Lead India campaign has been launched, which looks at continuing the brand positioning of earlier campaigns, that of giving Indians a platform to express their thoughts and translate them into action. The new campaign has been created by TapRoot India, the new outfit created by Agnello Dias and Santosh Padhi. The campaign has been created with the aim to motivate people to vote in the coming Lok Sabha elections.
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Effective December 1, Rajamannar will step down after serving in the role for 12 years.
Morris joined the holding company in January 2024.
Accenture Song, Omnicom, Publicis and WPP have been battling for the account.
European Union is the last remaining jurisdiction where Omnicom is poised to win approval.