Campaign India Team
Oct 30, 2019

New Business League: September 2019 update

DDB Mudra and Mindshare continue to lead

New Business League: September 2019 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB  Mudra McDonald's, Project A, Bigen Men's Hair Color Project 116.9   116.9 42
2 2 MullenLowe Lintas Group Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz 41.5   41.5 13
3 3 Wunderman Thompson ZEE5, One Plus, Tata Metallics Project, Oppo Project, Chowringhee Residency, Tata - Metaliks Project 41.3   41.3 50
4 4 Ogilvy Mondelez, Uber India Project, Star Group - Hotstar VIP, Home Credit, Hindustan Unilever 31.3   31.3 23
5 5 Leo Burnett Airtel, 91 Street Media Technologies, Nearby Technologies, Match Group 28.7 Coke - Thums Up 26.6 38
6 6 Dentsu Britannia Timepass, Kokuyo Camlin, V-Mart Fashion 22.9   22.4 14
7 7 McCann Worldgroup Star Cement Project, M4Marry Project, NIIT Project, AGS Project, OLX Retainer 20   20 24
8 8 Publicis + Publicis Ambience BBA, UPES, OPPO Project, USTRAA Project 15.4   15.4 20
9 9 VML Y&R Big Bazaar, SUD Life, Saffola Oils 12.9   12.9 7
10 10 Isobar Financial Service Brand 10.7   10.7 8
11 11 Havas Worldwide Citroën 8.7   8.7 3
12 12 L&K Saatchi & Saatchi Bergner Impex India, Prayagh Nutri, Casio, VFS Global, Studds Project 8.3   7.9 11
13 13 WATConsult Goibibo, Schneider Electric, Tata Group's Croma digital 7.4   7.4 3
14 67 M&C Saatchi  Realme Project, Ibis, Accor Corporate 7.3   7.3 5
15 14 Digitas Booking.com Project, Mondelez, WeWork Project, Kohler Project, Jetwing Project, Nestle Health 7.1   7 12
16   The Womb Noble Hygeine, Diageo, Quarry 5.8   5.8 6
17 17 Indigo Techcom Bank Project, Johari Digital Healthcare Projec 4.9   4.9 17
18 15 FCB Domino's Pizza, Reliance Smart 5.4   4.9 2
19 16 BBH Audi 6.7 Playstation 4.7 1
20 18 Gozoop IPL Franchise Kolkata Knight Riders (KKR), amanté digital 4   4 2
            448.7 334
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mindshare RedBus.com, Saregama, Essel Mining & Industries Limited 113   113 56
2 2 Dentsu X Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles 66.7   66.7 15
3 3 MediaCom ShareChat, Merck, GOQii 32.3 Skechers 30.5 11
4 4 Lodestar UM Mattel,Saregama, Zomato, ABT Associates, HPCL 26.8 Zivame 25.8 5
5 6 Zenith WeWork, Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Projec 19.5 Iffco-Tokio Health Insurance 16.8 6
6 7 Madison Media Racetrack.ai, Marico 15.4   15.4 2
7 5 Wavemaker Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC 17.9 RedBus.com 14.9 11
8 8 Havas Media OKCupid, Tripadvisor, Tinder, British Council, Toto, Bajaj Alliance General Insurance 14.4   14.4 13
9 9 Starcom Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame 10.7 National Geographic 10 6
10 21 Lintas Media Group 1MG Technologies,Freudenberg Gala Household Product, Win Pens 12   7.3 9
11 20 OMD MudraMax Skechers, SNAP, Fab Alley, Aurelia 8.1 Lovely Professional University 3.1 8
12 10 PHD Singapore Airlines 1.2   -3.8 1
13 13 Carat Manufacturing company 5.5 Mosons Extractions -5.5 3
14 14 Motivator   0 Honor -11.5  
            297.3 146

 

Source:
Campaign India