New Business League: September 2019 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]. 

 

CREATIVE AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	DDB  Mudra	McDonald's, Project A, Bigen Men's Hair Color Project	116.9		116.9	42
2	2	MullenLowe Lintas Group	Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz	41.5		41.5	13
3	3	Wunderman Thompson	ZEE5, One Plus, Tata Metallics Project, Oppo Project, Chowringhee Residency, Tata - Metaliks Project	41.3		41.3	50
4	4	Ogilvy	Mondelez, Uber India Project, Star Group - Hotstar VIP, Home Credit, Hindustan Unilever	31.3		31.3	23
5	5	Leo Burnett	Airtel, 91 Street Media Technologies, Nearby Technologies, Match Group	28.7	Coke - Thums Up	26.6	38
6	6	Dentsu	Britannia Timepass, Kokuyo Camlin, V-Mart Fashion	22.9		22.4	14
7	7	McCann Worldgroup	Star Cement Project, M4Marry Project, NIIT Project, AGS Project, OLX Retainer	20		20	24
8	8	Publicis + Publicis Ambience	BBA, UPES, OPPO Project, USTRAA Project	15.4		15.4	20
9	9	VML Y&R	Big Bazaar, SUD Life, Saffola Oils	12.9		12.9	7
10	10	Isobar	Financial Service Brand	10.7		10.7	8
11	11	Havas Worldwide	Citroën	8.7		8.7	3
12	12	L&K Saatchi & Saatchi	Bergner Impex India, Prayagh Nutri, Casio, VFS Global, Studds Project	8.3		7.9	11
13	13	WATConsult	Goibibo, Schneider Electric, Tata Group's Croma digital	7.4		7.4	3
14	67	M&C Saatchi	Realme Project, Ibis, Accor Corporate	7.3		7.3	5
15	14	Digitas	Booking.com Project, Mondelez, WeWork Project, Kohler Project, Jetwing Project, Nestle Health	7.1		7	12
16		The Womb	Noble Hygeine, Diageo, Quarry	5.8		5.8	6
17	17	Indigo	Techcom Bank Project, Johari Digital Healthcare Projec	4.9		4.9	17
18	15	FCB	Domino's Pizza, Reliance Smart	5.4		4.9	2
19	16	BBH	Audi	6.7	Playstation	4.7	1
20	18	Gozoop	IPL Franchise Kolkata Knight Riders (KKR), amanté digital	4		4	2
						448.7	334

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Mindshare	RedBus.com, Saregama, Essel Mining & Industries Limited	113		113	56
2	2	Dentsu X	Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles	66.7		66.7	15
3	3	MediaCom	ShareChat, Merck, GOQii	32.3	Skechers	30.5	11
4	4	Lodestar UM	Mattel,Saregama, Zomato, ABT Associates, HPCL	26.8	Zivame	25.8	5
5	6	Zenith	WeWork, Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Projec	19.5	Iffco-Tokio Health Insurance	16.8	6
6	7	Madison Media	Racetrack.ai, Marico	15.4		15.4	2
7	5	Wavemaker	Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC	17.9	RedBus.com	14.9	11
8	8	Havas Media	OKCupid, Tripadvisor, Tinder, British Council, Toto, Bajaj Alliance General Insurance	14.4		14.4	13
9	9	Starcom	Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame	10.7	National Geographic	10	6
10	21	Lintas Media Group	1MG Technologies,Freudenberg Gala Household Product, Win Pens	12		7.3	9
11	20	OMD MudraMax	Skechers, SNAP, Fab Alley, Aurelia	8.1	Lovely Professional University	3.1	8
12	10	PHD	Singapore Airlines	1.2		-3.8	1
13	13	Carat	Manufacturing company	5.5	Mosons Extractions	-5.5	3
14	14	Motivator		0	Honor	-11.5
						297.3	146