Campaign India Team
Dec 03, 2018

New Business League: October 2018 update

DDB Mudra and Mediacom retain their lead

New Business League: October 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of India 101.6   91.5 49
2 2 Ogilvy Zoomcar, UNICEF Project, Uber Project, KEI Industries Retainer, Make a Difference Project 82.8 Adani Reality 82.4 43
3 3 J Walter Thompson Dupont-Coteva, Edgewell, MeadJohnson, Tinder Project, Aditya Birla Project 67.9 Monte Carlo 63.3 116
4 4 Leo Burnett CIGNATTK HEALTH INSURANCE COMPANY LIMITED, IFFCO, PMI - Maestro, Bridgestone, Ministry of New & Renewable Energy Project 39.2 KEI Industries Retainer 37.2 131
5 5 MullenLowe Lintas Group Pharmeasy Retainer, Modern Bread Retainer, ITC Retainer, Bajaj Discover 35.6   35.6 15
6 7 Publicis + Publicis Ambience Dr. Oetker, Storia, Zee 5 Project, Vivo Project, Genting Cruise Lines Project 34.9 MakeMyTrip 32.9 29
7 8 Dentsu Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit 35.9 Uber 31.8 24
8 6 Isobar Marks & Spencer(M&S), Colorbar, Fashion Brand 29.4   29.4 30
9 10 McCann Worldgroup Sidbi Project, Cure.Fit Project, Indian Super League (ISL) Project, KingFisher Craft Beer, Eris Lifesciences 20.9 Cathay Pacific 14.8 40
10 9 TBWA Intel 13.4   13.4 1
11 12 L&K Saatchi & Saatchi Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva, Muthoot Fin Corp 12.9   12.9 10
12 11 Enormous Brands Dish TV 12   12 3
13 13 RepIndia Flipkart Ads 8.7   8.7 2
14 23 Columbus HDFC Life Insurance, Snapdeal, Gas-O-Fast digital 7.4   7.4 3
15 14 FCB India Bisleri Fonzo, Vistara, Tata AIA Life 9 GPI 7.3 4
16- 15= Merkley+Partners Land O’Frost 6.7   6.7 1
16- 15= LIQVD Asia   6.7   6.7 1
18= 17= VMLY&R Abbott Pediasure, Castrol Transmax, Hyatt Newsroom 6.3   6.3 7
18= 17= Rediffusion   6.3   6.3 7
20 19= Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6   6 3
            626.6

584


MEDIA AGENCY LEAGUE
 
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mediacom Vivo, Bose, I-on D- VOIS communications, Oyster Bath - Wellness by Water, adidas (Buying) 53.6 Revlon Global 53 11
2 5 Wavemaker Cure Fit, Acko, Nestaway, Bisleri, Eureka Forbes 49.5 United Airlines 42.8 20
3 4 Mindshare General Mills, 3F Industries, Chennai Leisure, Unilever AOR (Digital), SBI Life 74.8 GSK 42.1 37
4 3 dentsu x Drivezy, Coolwinks.com 39.2 Marriott 39.2 14
5 2 Zenith GSK, Welspun India, MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health 39.8 Magicbricks 38.8 13
6 6 Lodestar Universal Wipro,IOCL, ClearScore 36.7 Cathay Pacific 31.9 4
7 7 Havas Media Voltas Beko Appliances AORIntegrated, Sri Lanka Tourism AORDigital, Oyo Rooms Media AOR ,OYO 32.7 Nestle Skin Health 31.3 20
8 8 Lintas Media Group Anchor Electricals, M G Motors, Mitsubishi 15.7   13.2 7
9 9 Carat Microsoft, British Council, ZEE5, Fossil Group 25.3 Mother Dairy 12.3 31
10 10 OMD MudraMax Daimler, Mobistar, Qantas, Wipro Consumer Care, Adani Wilmar 15.1 Intel 11.4 7
11 11 Starcom Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 8.6 Mars 5.4 8
12 12 Vizeum Car Client 5.4   5.4 2
13 13 Spark Foundry Marriott, Lenovo 2.6   2.6 2
14 14 Chimp&z Inc Barista Coffee Company Digital 1.7   1.7 1
15 15 SapientRazorfish Marriott 0.2   0.2 1
16= 20 Motivator Zoomcar 1.4   0.1 1
17= 16= Publicis Groupe          
17= 16= Famous Innovations        
17= 16= Bottle Openers          
20 19 Madison Media Bajaj Electricals, Continental Coffee 2.7 Oyo Rooms Media AOR -0.5 2
            312.1 186

 

Source:
Campaign India

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