The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of India | 101.6 | 91.5 | 49 | |
| 2 | 2 | Ogilvy | Zoomcar, UNICEF Project, Uber Project, KEI Industries Retainer, Make a Difference Project | 82.8 | Adani Reality | 82.4 | 43 |
| 3 | 3 | J Walter Thompson | Dupont-Coteva, Edgewell, MeadJohnson, Tinder Project, Aditya Birla Project | 67.9 | Monte Carlo | 63.3 | 116 |
| 4 | 4 | Leo Burnett | CIGNATTK HEALTH INSURANCE COMPANY LIMITED, IFFCO, PMI - Maestro, Bridgestone, Ministry of New & Renewable Energy Project | 39.2 | KEI Industries Retainer | 37.2 | 131 |
| 5 | 5 | MullenLowe Lintas Group | Pharmeasy Retainer, Modern Bread Retainer, ITC Retainer, Bajaj Discover | 35.6 | 35.6 | 15 | |
| 6 | 7 | Publicis + Publicis Ambience | Dr. Oetker, Storia, Zee 5 Project, Vivo Project, Genting Cruise Lines Project | 34.9 | MakeMyTrip | 32.9 | 29 |
| 7 | 8 | Dentsu | Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit | 35.9 | Uber | 31.8 | 24 |
| 8 | 6 | Isobar | Marks & Spencer(M&S), Colorbar, Fashion Brand | 29.4 | 29.4 | 30 | |
| 9 | 10 | McCann Worldgroup | Sidbi Project, Cure.Fit Project, Indian Super League (ISL) Project, KingFisher Craft Beer, Eris Lifesciences | 20.9 | Cathay Pacific | 14.8 | 40 |
| 10 | 9 | TBWA | Intel | 13.4 | 13.4 | 1 | |
| 11 | 12 | L&K Saatchi & Saatchi | Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva, Muthoot Fin Corp | 12.9 | 12.9 | 10 | |
| 12 | 11 | Enormous Brands | Dish TV | 12 | 12 | 3 | |
| 13 | 13 | RepIndia | Flipkart Ads | 8.7 | 8.7 | 2 | |
| 14 | 23 | Columbus | HDFC Life Insurance, Snapdeal, Gas-O-Fast digital | 7.4 | 7.4 | 3 | |
| 15 | 14 | FCB India | Bisleri Fonzo, Vistara, Tata AIA Life | 9 | GPI | 7.3 | 4 |
| 16- | 15= | Merkley+Partners | Land O’Frost | 6.7 | 6.7 | 1 | |
| 16- | 15= | LIQVD Asia | 6.7 | 6.7 | 1 | ||
| 18= | 17= | VMLY&R | Abbott Pediasure, Castrol Transmax, Hyatt Newsroom | 6.3 | 6.3 | 7 | |
| 18= | 17= | Rediffusion | 6.3 | 6.3 | 7 | ||
| 20 | 19= | Famous Innovations | VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein | 6 | 6 | 3 | |
| 626.6 |
584 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Mediacom | Vivo, Bose, I-on D- VOIS communications, Oyster Bath - Wellness by Water, adidas (Buying) | 53.6 | Revlon Global | 53 | 11 |
| 2 | 5 | Wavemaker | Cure Fit, Acko, Nestaway, Bisleri, Eureka Forbes | 49.5 | United Airlines | 42.8 | 20 |
| 3 | 4 | Mindshare | General Mills, 3F Industries, Chennai Leisure, Unilever AOR (Digital), SBI Life | 74.8 | GSK | 42.1 | 37 |
| 4 | 3 | dentsu x | Drivezy, Coolwinks.com | 39.2 | Marriott | 39.2 | 14 |
| 5 | 2 | Zenith | GSK, Welspun India, MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health | 39.8 | Magicbricks | 38.8 | 13 |
| 6 | 6 | Lodestar Universal | Wipro,IOCL, ClearScore | 36.7 | Cathay Pacific | 31.9 | 4 |
| 7 | 7 | Havas Media | Voltas Beko Appliances AORIntegrated, Sri Lanka Tourism AORDigital, Oyo Rooms Media AOR ,OYO | 32.7 | Nestle Skin Health | 31.3 | 20 |
| 8 | 8 | Lintas Media Group | Anchor Electricals, M G Motors, Mitsubishi | 15.7 | 13.2 | 7 | |
| 9 | 9 | Carat | Microsoft, British Council, ZEE5, Fossil Group | 25.3 | Mother Dairy | 12.3 | 31 |
| 10 | 10 | OMD MudraMax | Daimler, Mobistar, Qantas, Wipro Consumer Care, Adani Wilmar | 15.1 | Intel | 11.4 | 7 |
| 11 | 11 | Starcom | Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs | 8.6 | Mars | 5.4 | 8 |
| 12 | 12 | Vizeum | Car Client | 5.4 | 5.4 | 2 | |
| 13 | 13 | Spark Foundry | Marriott, Lenovo | 2.6 | 2.6 | 2 | |
| 14 | 14 | Chimp&z Inc | Barista Coffee Company Digital | 1.7 | 1.7 | 1 | |
| 15 | 15 | SapientRazorfish | Marriott | 0.2 | 0.2 | 1 | |
| 16= | 20 | Motivator | Zoomcar | 1.4 | 0.1 | 1 | |
| 17= | 16= | Publicis Groupe | |||||
| 17= | 16= | Famous Innovations | |||||
| 17= | 16= | Bottle Openers | |||||
| 20 | 19 | Madison Media | Bajaj Electricals, Continental Coffee | 2.7 | Oyo Rooms Media AOR | -0.5 | 2 |
| 312.1 | 186 | ||||||
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