The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New Rank | Old Rank | Agency | Recent Wins | Estimated YTD wins revenue (Rs crore) | Recent losses | Estimated overall YTD revenue | No. of wins |
| 1 | 1 | Mullen Lowe Lintas Group | Bajaj Corp, Vaya Life, TravelTriangle, Ayurwin Pharma, Biba Apparels | 1,191.00 | 1,191.00 | 61 | |
| 2 | 2 | J Walter Thompson | Gowardhan Ghee and Go Cheese, TUI India Project, Dindayal | 919.81 | Kingfisher Ultra | 881.19 | 144 |
| 3 | 5 | Rediffusion Y&R | Shital Blanket Project, Kolkata International Film Festival Project | 607.42 | 607.42 | 22 | |
| 4 | 3 | Ogilvy | Bajaj Kratos 400, Bata India, Alkem Laboratories, Essel Group Project | 693.21 | TBZ | 567.41 | 62 |
| 5 | 4 | McCann WorldGroup | American Tourister(Samsonite), IGL, Reliance JIO, Cigna, RB-Bharat Swachh | 549.42 | VIP | 535.69 | 61 |
| 6 | 6 | Leo Burnett | Reliance Jio Project, SIAM Project, Colorplus | 383.66 | Sony Entertainment TV | 378.51 | 53 |
| 7 | 9 | Isobar | Micromax, Panasonic(Digital) | 293.09 | 293.09 | 36 | |
| 8 | 7 | DDB Mudra | TBZ, Alcon Project, Kornitos, Leomaster, ITC Coffee (Digital), Fix Derma | 281.75 | L&T Realty | 276.6 | 63 |
| 9 | 8 | Publicis + Publicis Ambience | IFFCO, Ministry of InfoTech, Nat'l Institute of Elec & InfoTech | 233.39 | 233.39 | 47 | |
| 10 | 12 | L&K Saatchi & Saatchi | Hero MotoCorp, Unicef Project,, Star Cosmetics, SREI | 200.06 | 200.06 | 27 | |
| 11 | 11 | Dentsu | NPCI, Hug Innovations, FundsIndia.com | 213.18 | Cremica | 177.15 | 10 |
| 12 | 10 | Cheil | Bata India, Fox Life, William Grant & Sons, inshorts (Digital) | 166.44 | 166.44 | 17 | |
| 13 | 13 | Social Kinnect | L'Oreal Professionnel, Repeat Whisky(Digital), UpGrad(Social Media) | 102.95 | 102.95 | 5 | |
| 14 | 16 | FCB | Merino Group, AVT Premium, Jagran Prakashan Brands | 137.27 | Siemens | 90.26 | 6 |
| 15 | Grey Group | BMW Project, Renault Project,Reliance Broadcast Network Project | 84.08 | 84.08 | 25 | ||
| 16= | 14= | Soho Square | Faber, Vasmol, Piaggio(Vespa and Aprilia) | 82.36 | 82.36 | 4 | |
| 16= | 14= | IBD | Tokri.com, Jivi Mobiles, Morisons Baby Dreams, Only Vimal | 82.36 | 82.36 | 4 | |
| 18 | Eggfirst | Valentine(Digital), McCoy(Digital), Wok Express(Digital) | 54.91 | 54.91 | 3 | ||
| 19 | 17 | Contract | YU Televentures, Aviva Life Insurance, BlueStone.com | 75.5 | Star TV | 43.21 | 5 |
| 20 | 18 | DigitasLBi | Orient Electric(Digital), Piaggio's Aprilia(Digital) | 41.18 | 41.18 | 2 | |
| 21= | 19= | Langoor | Krispy Kreme(Digital) | 34.32 | 34.32 | 2 | |
| 21= | 19= | Wieden+Kennedy | Delhi Tourism | 34.32 | 34.32 | 1 | |
| 23= | 21 | iContract | Garnier (Digital) | 27.45 | 27.45 | 1 | |
| 23= | Cut The Crap | FCUK (Project) | 27.45 | 27.45 | 1 | ||
| 6,212.80 | 662 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New Rank | Old Rank | Agency | Recent Wins | Estimated YTD wins revenue (Rs crore) | Recent losses | Estimated overall YTD revenue | No. of wins |
| 1 | 1 | Mindshare | Gems and Jewelary Promotion Council, Muthooth Finance | 441.02 | 441.02 | 48 | |
| 2 | 2 | Havas Media | Sujata, Swiggy, Taj Hotels, Inbisco, Save the Children | 301.62 | DBS Bank (Buying) | 296.13 | 24 |
| 3 | 3 | Lintas Media Group | Syntech Technology, Xiaomi(Social), Plackal(Social) | 262.31 | 262.31 | 10 | |
| 4 | 4 | Lodestar Universal | Coca-Cola, Saregama, FitBit, Borosil Glass Works | 231.75 | DMK Party | 146.6 | 13 |
| 5 | 5 | Maxus | Pernod Ricard, OLX, Droom, Tata Motors, Janalakshmi Financial Services | 169.87 | Nikon(Digital) | 106.38 | 7 |
| 6 | 9 | Zenith | Reliance Securities, Parle Products, NPCI, Telenor(Digital) | 205.22 | GPI India | 80.82 | 23 |
| 7 | 6 | PHD | Volkswagen, Allianz, Hindsiam Bevs, Fossil, Coolwinks | 82.58 | GSK Nutritian | 77.74 | 5 |
| 8 | 7 | Vizeum | Warner Brothers Pictures, TCT Mobile | 62.49 | Colors | 51.77 | 4 |
| 9 | 8 | OMD | Apollo Hospital, Colors Regional, Magzter Digital Stores | 90.04 | Spice Mobility | 51.26 | 9 |
| 10 | 11 | Dentsu Media | Electronic Client | 56.85 | Bridgestone | 46.56 | 12 |
| 11 | 17 | MEC | Uber Taxi, 10i Commerce Service, Konark Rajhans Estates | 51.48 | MetLife | 38.78 | 8 |
| 12 | 13 | Carat | IT Client | 26.75 | VGP Universal Kingdom | 25.59 | 56 |
| 13 | 10 | Madison Media | Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy | 78.93 | Times Network | 14.94 | 5 |
| 14 | 12 | Alliance | Vivo | 13.73 | 13.73 | 1 | |
| 15= | 14= | Foxymoron | Ather Energy | 10.3 | 10.3 | 1 | |
| 15= | 14= | Media Kinnect | Indiabulls Housing Finance | 10.3 | 10.3 | 1 | |
| 15= | 14= | Hill & Knowlton | Aviva Life Insurance | 10.3 | 10.3 | 1 | |
| 18 | 18 | Starcom | Merck, Reliance General Insurance, Dabur(Digital) | 18.87 | Jaguar Land Rover | 7.91 | 3 |
| 19 | 19 | MediaCom | Dilmah Tea, Royal Enfield | 20.59 | Volkswagen | 48.04 | 2 |
| 1,644.50 | 233 |
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