Campaign India Team
Nov 25, 2016

New Business League: October 2016 update

MullenLowe Lintas Group, Mindshare build on lead

New Business League: October 2016 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com

CREATIVE AGENCY PERFORMANCE LEAGUE 
 
New Rank Old Rank Agency Recent Wins Estimated YTD wins revenue (Rs crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 Mullen Lowe Lintas Group Bajaj Corp, Vaya Life, TravelTriangle, Ayurwin Pharma, Biba Apparels 1,191.00   1,191.00 61
2 2 J Walter Thompson Gowardhan Ghee and Go Cheese, TUI India Project, Dindayal 919.81 Kingfisher Ultra 881.19 144
3 5 Rediffusion Y&R Shital Blanket Project, Kolkata International Film Festival Project 607.42   607.42 22
4 3 Ogilvy Bajaj Kratos 400, Bata India, Alkem Laboratories, Essel Group Project 693.21 TBZ 567.41 62
5 4 McCann WorldGroup American Tourister(Samsonite), IGL, Reliance JIO, Cigna, RB-Bharat Swachh 549.42 VIP 535.69 61
6 6 Leo Burnett Reliance Jio Project, SIAM Project, Colorplus 383.66 Sony Entertainment TV 378.51 53
7 9 Isobar Micromax, Panasonic(Digital) 293.09   293.09 36
8 7 DDB Mudra TBZ, Alcon Project, Kornitos, Leomaster, ITC Coffee (Digital), Fix Derma 281.75 L&T Realty 276.6 63
9 8 Publicis + Publicis Ambience IFFCO, Ministry of InfoTech, Nat'l Institute of Elec & InfoTech 233.39   233.39 47
10 12 L&K Saatchi & Saatchi Hero MotoCorp, Unicef Project,, Star Cosmetics, SREI 200.06   200.06 27
11 11 Dentsu NPCI, Hug Innovations, FundsIndia.com 213.18 Cremica 177.15 10
12 10 Cheil Bata India, Fox Life, William Grant & Sons, inshorts (Digital) 166.44   166.44 17
13 13 Social Kinnect L'Oreal Professionnel, Repeat Whisky(Digital), UpGrad(Social Media) 102.95   102.95 5
14 16 FCB Merino Group, AVT Premium, Jagran Prakashan Brands 137.27 Siemens 90.26 6
15   Grey Group BMW Project, Renault Project,Reliance Broadcast Network Project 84.08   84.08 25
16= 14= Soho Square Faber, Vasmol, Piaggio(Vespa and Aprilia) 82.36   82.36 4
16= 14= IBD Tokri.com, Jivi Mobiles, Morisons Baby Dreams, Only Vimal 82.36   82.36 4
18   Eggfirst Valentine(Digital), McCoy(Digital), Wok Express(Digital) 54.91   54.91 3
19 17 Contract YU Televentures, Aviva Life Insurance, BlueStone.com 75.5 Star TV 43.21 5
20 18 DigitasLBi Orient Electric(Digital), Piaggio's Aprilia(Digital) 41.18   41.18 2
21= 19= Langoor Krispy Kreme(Digital) 34.32   34.32 2
21= 19= Wieden+Kennedy Delhi Tourism 34.32   34.32 1
23= 21 iContract Garnier (Digital) 27.45   27.45 1
23=   Cut The Crap FCUK (Project) 27.45   27.45 1
            6,212.80 662

MEDIA AGENCY PERFORMANCE LEAGUE 
 
New Rank Old Rank Agency Recent Wins Estimated YTD wins revenue (Rs crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 Mindshare Gems and Jewelary Promotion Council, Muthooth Finance 441.02   441.02 48
2 2 Havas Media Sujata, Swiggy, Taj Hotels, Inbisco, Save the Children 301.62 DBS Bank (Buying) 296.13 24
3 3 Lintas Media Group Syntech Technology, Xiaomi(Social), Plackal(Social) 262.31   262.31 10
4 4 Lodestar Universal Coca-Cola, Saregama, FitBit, Borosil Glass Works 231.75 DMK Party 146.6 13
5 5 Maxus Pernod Ricard, OLX, Droom, Tata Motors, Janalakshmi Financial Services 169.87 Nikon(Digital) 106.38 7
6 9 Zenith  Reliance Securities, Parle Products, NPCI, Telenor(Digital) 205.22 GPI India 80.82 23
7 6 PHD Volkswagen, Allianz, Hindsiam Bevs, Fossil, Coolwinks 82.58 GSK Nutritian 77.74 5
8 7 Vizeum Warner Brothers Pictures, TCT Mobile 62.49 Colors 51.77 4
9 8 OMD Apollo Hospital, Colors Regional, Magzter Digital Stores 90.04 Spice Mobility 51.26 9
10 11 Dentsu Media Electronic Client 56.85 Bridgestone 46.56 12
11 17 MEC Uber Taxi, 10i Commerce Service, Konark Rajhans Estates 51.48 MetLife 38.78 8
12 13 Carat IT Client 26.75 VGP Universal Kingdom 25.59 56
13 10 Madison Media Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy 78.93 Times Network 14.94 5
14 12 Alliance Vivo 13.73   13.73 1
15= 14= Foxymoron Ather Energy 10.3   10.3 1
15= 14= Media Kinnect Indiabulls Housing Finance 10.3   10.3 1
15= 14= Hill & Knowlton Aviva Life Insurance 10.3   10.3 1
18 18 Starcom Merck, Reliance General Insurance, Dabur(Digital) 18.87 Jaguar Land Rover 7.91 3
19 19 MediaCom Dilmah Tea, Royal Enfield 20.59 Volkswagen 48.04 2
            1,644.50 233

 

Source:
Campaign India

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