Campaign India Team
Jul 18, 2023

New Business League: May 2023 update

The creative agency list has a new leader

New Business League: May 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]

CREATIVE AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 2 Havas Worldwide Autodesk Project, DigiSahamati Foundation Project, Ensure Services Project 42.2   42.2 21
2 1 Wunderman Thompson Cult Sports Project, Parag Milk Foods Project, Sprinklr Project 34.5   34.5 33
3 3 DDB Mudra Group Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks 26.8   26.8 28
4 4 BBDO Google - G Pay Projects, P&G - TIDE Project, Jack Daniel’s Tennessee Whiskey, McCain Food 24.1   24.1 4
5 5 Leo Burnett FMCG client 17.4   17.4 13
6 6 VMLY&R Coke Retainer, ThumsUp Retainer, Lakme Project 16.1   16.1 8
7 8 Wondrlab Revolt Intellicorp, Grohe India -Lixil, Mosaic Wellness Project 14.1   14.1 93
8 7 M&C Saatchi Group Rebel Foods Project 12.4   12.4 4
9 9 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film 10.7   10.7 7
10 10 McCann Worldgroup Reliance Retail, Phone Pe Project, Union Project 9.6   9.6 6
11 11 Grey Group Federal Bank India Project, JM Financial Project, Diageo, Bacardi Project 6   6 5
12 98 Dentsu Aditya Birla Capital 4.1   2.7 2
13 12 The Womb Samco 1.4   1.4 1
14 13 MullenLowe Lintas Group Landmark Group, Tinder Project 1.3   1.3 2
15 14 Performics Hindustan Unilever 1.3   1.3 1
               
               
        2023 (Jan-May) 220.7 228  
        2022 (Jan-May) 230.5 316  
        YOY comparison -4.30% -27.80%  

MEDIA AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 EssenceMediacom Vivo Technology, IIFL Securities, Mars Inc Food 50.1   50.1 9
2 2 LS Digital Aditya Birla Paint, Tata Realty, Kellogg's 32.4   32.4 46
3 3 NP Digital PNB Housing Finance, Karan, BR Softech 30.3   30.3 53
4 4 Mindshare Qatar Tourisim, Campus Activewear 22.3   22.3 11
5 18 Wavemaker Baazi Networks, Havmor Ice Cream, Modenik Lifestyle 22.3 Centuary Mattress 19.9 10
6 5 OMD MudraMax Groww, Sugar Cosmetics, Deviyani, Lupin Pharma 18.3   18.3 10
7 6 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
8 7 Performics Cashe 12.4   12.4 9
9 8 Havas Media Kraft Heinz eCommerce, Motovolt, Paradise Biryani, Biskfarm 11.2   11.2 7
10 9 iProspect National Stock Exchange of India, Dr Lal PathLabs, Adidas India 4.2   4.2 8
11 10 m/Six Pran Foods Local 4.1   4.1 4
12 11 Omnicom Media Group Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
13 13 PHD Scapia Cards, Adhinath Agro 1.7   1.7 3
14 12 Zenith Pharmaceuticals Client 1.4   1.4 1
               
        2023 (Jan-May) 201.8 177  
        2022 (Jan-May) 133.8 103  
        YOY comparison 50.80% 71.80%  
               
        2023 Creative & Media (Jan-May) 422.5 405  
        2022 Creative & Media (Jan-May) 364.4 419  
        YoY Comparison: 16% -3.30%  

 

Source:
Campaign India

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