The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 2 | Havas Worldwide | Autodesk Project, DigiSahamati Foundation Project, Ensure Services Project | 42.2 | 42.2 | 21 | |
| 2 | 1 | Wunderman Thompson | Cult Sports Project, Parag Milk Foods Project, Sprinklr Project | 34.5 | 34.5 | 33 | |
| 3 | 3 | DDB Mudra Group | Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks | 26.8 | 26.8 | 28 | |
| 4 | 4 | BBDO | Google - G Pay Projects, P&G - TIDE Project, Jack Daniel’s Tennessee Whiskey, McCain Food | 24.1 | 24.1 | 4 | |
| 5 | 5 | Leo Burnett | FMCG client | 17.4 | 17.4 | 13 | |
| 6 | 6 | VMLY&R | Coke Retainer, ThumsUp Retainer, Lakme Project | 16.1 | 16.1 | 8 | |
| 7 | 8 | Wondrlab | Revolt Intellicorp, Grohe India -Lixil, Mosaic Wellness Project | 14.1 | 14.1 | 93 | |
| 8 | 7 | M&C Saatchi Group | Rebel Foods Project | 12.4 | 12.4 | 4 | |
| 9 | 9 | Centrick | Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film | 10.7 | 10.7 | 7 | |
| 10 | 10 | McCann Worldgroup | Reliance Retail, Phone Pe Project, Union Project | 9.6 | 9.6 | 6 | |
| 11 | 11 | Grey Group | Federal Bank India Project, JM Financial Project, Diageo, Bacardi Project | 6 | 6 | 5 | |
| 12 | 98 | Dentsu | Aditya Birla Capital | 4.1 | 2.7 | 2 | |
| 13 | 12 | The Womb | Samco | 1.4 | 1.4 | 1 | |
| 14 | 13 | MullenLowe Lintas Group | Landmark Group, Tinder Project | 1.3 | 1.3 | 2 | |
| 15 | 14 | Performics | Hindustan Unilever | 1.3 | 1.3 | 1 | |
| 2023 (Jan-May) | 220.7 | 228 | |||||
| 2022 (Jan-May) | 230.5 | 316 | |||||
| YOY comparison | -4.30% | -27.80% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 1 | EssenceMediacom | Vivo Technology, IIFL Securities, Mars Inc Food | 50.1 | 50.1 | 9 | |
| 2 | 2 | LS Digital | Aditya Birla Paint, Tata Realty, Kellogg's | 32.4 | 32.4 | 46 | |
| 3 | 3 | NP Digital | PNB Housing Finance, Karan, BR Softech | 30.3 | 30.3 | 53 | |
| 4 | 4 | Mindshare | Qatar Tourisim, Campus Activewear | 22.3 | 22.3 | 11 | |
| 5 | 18 | Wavemaker | Baazi Networks, Havmor Ice Cream, Modenik Lifestyle | 22.3 | Centuary Mattress | 19.9 | 10 |
| 6 | 5 | OMD MudraMax | Groww, Sugar Cosmetics, Deviyani, Lupin Pharma | 18.3 | 18.3 | 10 | |
| 7 | 6 | Initiative | Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions | 12.4 | 12.4 | 3 | |
| 8 | 7 | Performics | Cashe | 12.4 | 12.4 | 9 | |
| 9 | 8 | Havas Media | Kraft Heinz eCommerce, Motovolt, Paradise Biryani, Biskfarm | 11.2 | 11.2 | 7 | |
| 10 | 9 | iProspect | National Stock Exchange of India, Dr Lal PathLabs, Adidas India | 4.2 | 4.2 | 8 | |
| 11 | 10 | m/Six | Pran Foods Local | 4.1 | 4.1 | 4 | |
| 12 | 11 | Omnicom Media Group | Phillips Domestic Appliance, Jaguar Land Rover India | 2.9 | 2.9 | 2 | |
| 13 | 13 | PHD | Scapia Cards, Adhinath Agro | 1.7 | 1.7 | 3 | |
| 14 | 12 | Zenith | Pharmaceuticals Client | 1.4 | 1.4 | 1 | |
| 2023 (Jan-May) | 201.8 | 177 | |||||
| 2022 (Jan-May) | 133.8 | 103 | |||||
| YOY comparison | 50.80% | 71.80% | |||||
| 2023 Creative & Media (Jan-May) | 422.5 | 405 | |||||
| 2022 Creative & Media (Jan-May) | 364.4 | 419 | |||||
| YoY Comparison: | 16% | -3.30% |
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