Campaign India Team
Jul 07, 2022

New Business League: May 2022 update

Which agencies are leading the creative and media list?

New Business League: May 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Havas Worldwide Bosch India Project, Oplus Mobitech India Project, SEB INDIA Project 58.3   58.3 21
2 6 Wunderman Thompson Msc Pfizer Retainer, Monster.com Retainer, Orient Papers Project 30.7   30.7 48
3 3 DDB Mudra Group Indeed Ireland Operations Project, Adani Wilmar - Kohinoor Basmati Rice 30.1   30.1 26
4 4 Wondrlab HDFC Bank, Bajaj Electrical Project, Tie Con Project 24.8   24.8 89
5 2 Ogilvy Tata Digital, Polycab, ITC Classmate 22   22 16
6 5 dentsu Auto client 14.2   14.2 30
7 7 VMLY&R Acne Squad Project, Phillips Project, Skinsi Toothsi 11.4   11.4 28
8 49 Centrick EFL Global, LuvLap, Kirloskar Vasundhara 10.1   10.1 5
9 14 McCann Worldgroup DS Foods, Techno Project, Housing.com Project 6.6   6.6 14
10 8 The Womb Matter, TrueCaller, Livlively 5.5   5.5 5
11 10 M&C Saatchi Group Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project 4.9   4.9 5
12 9 Logicserve Digital Dunzo, Cultfit, Orchids 4.6   4.6 11
13 11 Kinnect R K Marbles, Tata Capital | Moneyfy, BMW, MX Player, Mahindra Electric Project 3.9   3.9 9
14 12 BBDO Brown Foreman, Zinka Logistics Solutions Private Limited Project 3.8   3.8 5
15 13 MullenLowe Lintas Group ITC Foods, Zebpay, Ferns N Petals Project 3.5   3.5 4
               
          2022 (Jan-May) 230.5 316
          2021 (Jan-May) 229.3 279
          YoY Comparison 0.50% 13.30%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare NIIT, Credavenue Private Limited, AlphaVector 40.6   40.6 26
2 2 Havas Media IFFCO-Tokio, WOW Life Science, Spaces (Welspun) 27.4   27.4 13
3 3 MediaCom FunNFood, Lendingkart,Dhan.co 15.4   15.4 10
4 11 Wavemaker Danone, VIP, PhysicsWallah 25 Acko Life Insurance 14.2 10
5 4 Carat Auto Client 11.5   11.5 1
6 5 iProspect IT Client 11.3   11.3 5
7 6 PHD Acko Life Insurance 8.6   8.6 1
8   Logicserve Digital ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony 4.9   4.9 27
9 7 dentsu X WayCool Foods & Products, Bosch Project 1.2   1.2 2
10   Essence Bombay Shaving Company, Plum, Rebel Foods 0.7   0.7 3
11 8 OMD MudraMax SAB TV Offline 0.7   0.7 1
12 9 Media Kinnect Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer 0.5   0.5 4
               
          2022 (Jan-May) 133.8 103
          2021 (Jan-May) 113 52
          YoY Comparison: 18.40% 98.10%

 

Source:
Campaign India

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