New Business League: May 2022 update

Which agencies are leading the creative and media list?

Jul 07, 2022 02:46:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11Havas WorldwideBosch India Project, Oplus Mobitech India Project, SEB INDIA Project58.3 58.321
26Wunderman ThompsonMsc Pfizer Retainer, Monster.com Retainer, Orient Papers Project30.7 30.748
33DDB Mudra GroupIndeed Ireland Operations Project, Adani Wilmar - Kohinoor Basmati Rice30.1 30.126
44WondrlabHDFC Bank, Bajaj Electrical Project, Tie Con Project24.8 24.889
52OgilvyTata Digital, Polycab, ITC Classmate22 2216
65dentsuAuto client14.2 14.230
77VMLY&RAcne Squad Project, Phillips Project, Skinsi Toothsi11.4 11.428
849CentrickEFL Global, LuvLap, Kirloskar Vasundhara10.1 10.15
914McCann WorldgroupDS Foods, Techno Project, Housing.com Project6.6 6.614
108The WombMatter, TrueCaller, Livlively5.5 5.55
1110M&C Saatchi GroupCanva Project, Shareit Global Project, Coin DCX Project, Fi Money Project4.9 4.95
129Logicserve DigitalDunzo, Cultfit, Orchids4.6 4.611
1311KinnectR K Marbles, Tata Capital | Moneyfy, BMW, MX Player, Mahindra Electric Project3.9 3.99
1412BBDOBrown Foreman, Zinka Logistics Solutions Private Limited Project3.8 3.85
1513MullenLowe Lintas GroupITC Foods, Zebpay, Ferns N Petals Project3.5 3.54
        
     2022 (Jan-May)230.5316
     2021 (Jan-May)229.3279
     YoY Comparison0.50%13.30%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11MindshareNIIT, Credavenue Private Limited, AlphaVector40.6 40.626
22Havas MediaIFFCO-Tokio, WOW Life Science, Spaces (Welspun)27.4 27.413
33MediaComFunNFood, Lendingkart,Dhan.co15.4 15.410
411WavemakerDanone, VIP, PhysicsWallah25Acko Life Insurance14.210
54CaratAuto Client11.5 11.51
65iProspectIT Client11.3 11.35
76PHDAcko Life Insurance8.6 8.61
8 Logicserve DigitalART Fertility Clinic, Bajaj Consumer, Bharat Matrimony4.9 4.927
97dentsu XWayCool Foods & Products, Bosch Project1.2 1.22
10 EssenceBombay Shaving Company, Plum, Rebel Foods0.7 0.73
118OMD MudraMaxSAB TV Offline0.7 0.71
129Media KinnectPhablecare, Turtlemint, Geojit Financial, Bajaj Consumer0.5 0.54
        
     2022 (Jan-May)133.8103
     2021 (Jan-May)11352
     YoY Comparison:18.40%98.10%