Campaign India Team
Jun 29, 2018

New Business League: May 2018 update

Dentsu x and Ogilvy maintain their lead

New Business League: May 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Ogilvy Investica, ICICI Bank,Thermax, Shemaroo, Chumbak, AECC Global 46.7   46.3 21
2 2 DDB Mudra Hindware's Moonbow, Toyota Yaris, VIVO, Hotstar Project, CHAI Project 45.9   45.9 24
3 16 Isobar Fashion Brand 23.4   23.4 22
4 3 J Walter Thompson Reebok, Haldiram Bhujiawala, UNICEF Project, Confederation of Indian Industries 23.9 Monte Carlo 21.3 21
5 6 Leo Burnett Bajaj Finserve, Audible Orchard Project , PMI Project 14.9   14.9 73
6= 5 TBWA Intel 13.4   13.4 1
6= 8 MullenLowe Lintas Group Bajaj Discover, Too Yumm, Fab India, Remit2India 13.4   13.4 4
8 7 Dentsu Discovery Jeet Project, Intergrow Brands, Prosper Fit 12.8   12.8 17
9 4 Publicis + Publicis Ambience Monte Carlo, Goodricke, Funsfood 12.6 MakeMyTrip 10.6 14
10 9 McCann Worldgroup Pfizer Project, Apollo Pipes, REC Project, Ikea-MOM Project 12.6 Reebok 10.6 21
11 10 RK Swamy BBDO MARS International, Super Milk Products, Vakrangee 14.1 Campbell Soup 10.1 4
12 11 Enormous Brands Dish TV 8.7   8.7 2
13 18 L&K Saatchi & Saatchi Muthoot Fin Corp, Blackberrys, Future Generali, Patanjali 7.8   7.8 5
14 12 Merkley+Partners Land O'Frost 6.7   6.7 1
15= 13= Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6   6 3
15= 13= BC WebWise Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital 6   6 3
15= 17 Fruitbowl Digital Karvy Group Digital, Society Tea Digital, Vidyalankar Group Digital 6   6 3
18 15 Media Moments GrabOnRent, VLCC Digital 5.4   5.4 3
19 42 VML Abbott Pediasure, Castrol Transmax, Hyatt Newsroom 4.3   4.3 6
20 22 FCB Bisleri Fonzo, Vistara 4.7   4.1 2
            337 283
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Dentsu x Coolwinks.com 33   33 9
2 2 Carat Microsoft, British Council, ZEE5, Fossil Group 25.3 Mother Dairy 22 31
3 3 Wavemaker Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard 26.1 Wipro Consumer Care 19.7 10
4 6 PHD Vakrangee Software, DHL Digital, HSBC, Vivo Digital, Angel Wealth 14   13.8 5
5 5 Lintas Media Group M G Motors, Mitsubishi 9.9   9.9 4
6 4 Mindshare Unibic, Saloni Oil, Hindware, Coverfox 15.1 HSBC 9.2 16
7 7 Havas Media Group Netmeds.com, Bajaj Allianz, FMC India, Clarks Future Footwear 7.7   7.7 4
8 8 Starcom SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 6.9   6.9 7
9 11 Zenith NIIT Digital, Ixigo, Akash Institute Performance, Welspun, Galderma 6.9   6.9 6
10 10 Vizeum Car client 5.4   5.4 2
11 9 OMD MudraMax Qantas, Wipro Consumer Care, Adani Wilmar 4.5   4.5 3
12 13 Chimp&z Inc Barista Coffee Company Digital 1.7   1.7 1
13 14 Spark Foundry Marriott 1.6   1.6 1
14 15 MediaCom Bose 0.3   0.3 1
15 16 SapientRazorfish Marriott 0.2   0.2 1
16= 12 Publicis Groupe          
16= 17= Famous Innovations        
16= 17= Bottle Openers          
16= 17= Motivator          
20 17= Madison Media Continental Coffee 1 Welspun -0.6 1
            140 103
 
Source:
Campaign India