New Business League: May 2017 update

JWT and Havas retain their lead

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The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (crore)	Recent losses	Estimated overall YTD win revenue (crore)	No.of Wins
1	1	J. Walter Thompson	Honda Project, Bazar Retail, P&G Gillette Project	553.82		553.82	73
2	2	Ogilvy	National Batteries Project, Syngenta Project, Piramal Housing Finance Project	490.89		490.89	38
3	4	MullenLowe Lintas Group	Too Yumm, Motilal Oswal Financial Services, Micromax	256.39	Croma	249.69	33
4	3	McCann Worldgroup	Sony Electronics, National Skill Development, Roopa & Co Ltd	214.29		214.29	27
5	5	Leo Burnett	Fiat (SI), SBI Life Insurance	182.44		182.44	21
6	6	Publicis + Publicis Ambience	Linen Club, Indooroopilly Shopping Centre	180.88	MT Educare	176.75	17
7	10	DDB Mudra	Dainik Bhaskar's MY FM, Fino Paytech, Onsite Go	169.21		169.21	41
8	9	Dentsu	Panasonic Project, Jones Lang LaSalle Residential	114.19		114.19	13
10	8	L&K Saatchi & Saatchi	Tata Realty & Infrastructure, Amway, Bauli Confectionery, Kalyan Jewellers, GKB	85.59		85.59	9
11	14=	Social Kinnect	IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21	53.61		53.61	4
12	11	Famous Innovations	Ruosh, Taneira, Livpure	46.91		46.91	3
13	12	Digital F5	Victorinox digital, Adlabs Imagica	40.21		40.21	2
14	13	Isobar	Sports Client	37.02		37.02	4
15=	14=	Hyphen	Regal Shoes	33.51		33.51	1
15=	14=	Indigo Consulting	Danone Digital	33.51		33.51	1
15=	14=	WATConsult	Brussels Airlines digital	33.51		33.51	2
18	18	Paperboat Brandworks	Lokmat Media, Croma	26.81		26.81	2
19=	40	Cheil	JK Helene Curtis digital	20.1		20.1	1
19=	51	IBD	KC Milk	20.1		20.1	1

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (crore)	Recent losses	Estimated overall YTD win revenue (crore)	No.of Wins
1	1	Havas Media	Food Panda, Patanjali Project, Malabar Gold, Swiggy.com	345.58		345.58	20
2	4	Mindshare	Safillo, JSW Jaigarh Port, Aditya Birla Financial Services, J&K Tourism	292.13		292.13	20
3	5	MEC	NMIMS, Phonepe.Com, Cavinkare, Corvi	259.44	Cigna TTK	256.3	5
4	3	DentsuX	Car Client	254.74		254.74	3
5	8	Lintas Media Group	Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group	119.6		119.6	4
6	2	Mediacom	Mars, Goibibo, Bosch-Siemens, Make My Trip, Luxehues	90.94		90.94	7
7	6	Lodestar Universal	M.P Birla Group, Duroflex, RP Sanjiv Goenka Group	71.04		71.04	5
8	11	OMD	NR Group, Wonderla Holidays Project, Mahesh Oil Project, Colors	70.49	Standard Chartered Bank	55.41	8
9	10	Starcom	Luminous, Nickelodeon, Mahindra Holidays & Resorts (Digital)	41.18		41.18	3
10	9	Zenith	Citrus Pay and LazyPay, Lactalis	48.04	Food Panda	32.18	2
11	13	Famous Innovations	Ruosh	20.59		20.59	2
12=	14	Bottle Openers	Carrier	10.3		10.3	1
12=		Xposure	UCWeb	10.3		10.3	1
14	15	PhD	Kazo, HP(digital)	6.11		6.11	2
15		Motivator	Bajaj Corp	5.12		5.12	1
16=	16=	Alliance		0		0	0
16=	16=	Media Kinnect		0		0	0
18	18	Madison Media	NestAway	6.86	M.P Birla Cement	-3.19	1
19	19	Vizeum		0	Colors	18.32	0
20	12	Carat	Standard Chartered Bank	30.12	Sony	-36.9	18