Campaign India Team
Mar 04, 2018

New Business League: January 2018 update

Ogilvy and Carat are setting the pace early this year

New Business League: January 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 2 Ogilvy ITC Corporate, Andhra Pradesh Government, Alcove Developers 13.6   13.6 9
2 7 MullenLowe Group Lintas Group Bajaj Discover 6.7   6.7 1
3 6 DDB Mudra KKR (Kolkata Knight Riders) Project, Wework Project, Sony Espn Projec 6   6 3
4 4 McCann Worldgroup National Mission for Clean Ganga Project, Brussels Airlines Project, Swiss International Project 3.9   3.9 5
5 8 Publicis + Publicis Ambience Times Network, Mobile One, Nitesh Estates 3.6   3.6 3
6 49 Gozoop Paisalo Digital 3.4   3.4 1
7 12 L&K Saatchi & Saatchi Muthoot Fin Corp, Blackberrys, Future Generali 3   3 3
8 3 Leo Burnett Mahindra & Mahindra (SUV) Project, HDFC Bank Project 1.6   1.6 27
9 9 Dentsu Discovery Jeet Project 1.4   1.4 2
10 21 Grey Group Bose 0.3   0.3 1
11= 5 Rediffusion          
11= 10 The Womb          
11= 11 FCB          
11= 13= DigitalF5          
11= 13= Foxymoron          
11= 15 Isobar          
11= 16 iCubesWire          
11= 17= Wieden+Kennedy          
11= 17= Social Kinnect          
11= 17= Langoor          
        42.1 56    
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 18 Carat ZEE5, Franchise India Holdings (FIHL), Fossil Group 6.9   6.9 3
2 15 Vizeum Car client 4   4 1
3 1 Wavemaker Mother Dairy, Shriram Life Insurance 3.8   3.8 2
4 2 Havas Media Bajaj Allianz 2.6   2.6 1
5 8 MediaCom Bose 0.3   0.3 1
6 9 Starcom Acko General Insurance (SEO), McDonald's (SEO), DHL Singapore (Performance) 0.1   0.1 3
7 10 OMD Mudramax Qantas 0.1   0.1 1
8= 3 Lintas Media Group          
8= 6 Lodestar UM          
8= 7 Zenith          
8= 11 PHD          
8= 12 Famous Innovations        
8= 13= Bottle Openers          
8= 13= Xposure          
8= 16 21N78E          
8= 17 Motivator          
8= 19 Madison Media          
8= 4 Dentsu X     Mother Dairy -3.4  
8= 5 Mindshare     Car client -3.9  
            10.5 12

 

Source:
Campaign India

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