New Business League: March 2022 update

Which agencies are leading the creative and media list?

May 10, 2022 03:53:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Havas Worldwide	Celio India, Resonate, Tata Cliq Luxury	44.2		44.2	14
2	2	Ogilvy	Tata Digital, Polycab, ITC Classmate	22		22	16
3	3	DDB Mudra Group	Meesho, Tata Cliq, ACKO Project	21.4		21.4	12
4	4	Wondrlab	Quiz Master, Sachar Gaming - Khel Play, Grohe India -Lixil Project	16.1		16.1	60
5	14	Dentsu	Auto client	14.2		14.2	30
6	5	Wunderman Thompson	Sun Pharmaceutical, AU Small Finance, Edelweiss Project	8.5		8.5	16
7	6	VMLY&R	One For Music Project, Sports For All, Tata Cliq Project	6.6		6.6	16
8	7	The Womb	Matter, TrueCaller, Livlively	5.5		5.5	5
9		Logicserve Digital	Dunzo, Cultfit, Orchids	4.6		4.6	11
10	8	M&C Saatchi Group	Canva Project, Shareit GlobalProject, Coin DCX Project, FiMoney Project	4.3		4.3	4
11	10	Kinnect	BMW, MX Player, MahindraElectric Project	3.8		3.8	7
12	9	BBDO India	P&G - Shiksha Project	3.7		3.7	2
13	11	MullenLowe GroupLintas Group	ITC Foods, Zebpay, Ferns N PetalsProject	3.5		3.5	2
14	12	McCann WorldGroup	IIFL Finance, Navi Finance Project,Etisalat/edcast	1.9		1.9	4


					2022 (Jan-Mar)	106.2	125
					2021 (Jan-Mar)	168.2	197
					YoY Comparison:	-36.90%	-36.50%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Mindshare	Dmart, Earthmade Organix,Provee	30.1		30.1	14
2	2	Havas Media	Zupee, CoinSwitch, Valvoline,Supr Daily (Swiggy)	20.5		20.5	7
3	4	MediaCom	FunNFood, Lendingkart,Dhan.co	15.4		15.4	10
4	14	Carat	Auto client	11.5		11.5	1
5	16	iProspect	IT Client	11.3		11.3	5
6	17	PHD	Acko Life Insurance	8.6		8.6	1
7	7	dentsu X	WayCool Foods & Products, Bosch Project	1.2		1.2	2
8	5	OMD MudraMax	Sab TV offline	0.7		0.7	1
9	6	Media Konnect	Turtlemint, Geojit Financial, Bajaj Consumer	0.4		0.4	3
10	10	Lodestar UM
11	3	Wavemaker	Paytm, Sharekhan(Digital/Content) Project,UNICEF (Offline) Project	6	Acko Life Insurance	-2.3	5

					2022 (Jan-Mar)	53	30
					2021 (Jan-Mar)	54.4	32
					YoY Comparison:	-2.70%	-6.30%