Campaign India Team
May 10, 2022

New Business League: March 2022 update

Which agencies are leading the creative and media list?

New Business League: March 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Havas Worldwide Celio India, Resonate, Tata Cliq Luxury 44.2   44.2 14
2 2 Ogilvy Tata Digital, Polycab, ITC Classmate 22   22 16
3 3 DDB Mudra Group Meesho, Tata Cliq, ACKO Project 21.4   21.4 12
4 4 Wondrlab Quiz Master, Sachar Gaming - Khel Play, Grohe India -Lixil Project 16.1   16.1 60
5 14 Dentsu Auto client 14.2   14.2 30
6 5 Wunderman Thompson Sun Pharmaceutical, AU Small Finance, Edelweiss Project 8.5   8.5 16
7 6 VMLY&R One For Music Project, Sports For All, Tata Cliq Project 6.6   6.6 16
8 7 The Womb Matter, TrueCaller, Livlively 5.5   5.5 5
9   Logicserve Digital Dunzo, Cultfit, Orchids 4.6   4.6 11
10 8 M&C Saatchi Group Canva Project, Shareit GlobalProject, Coin DCX Project, FiMoney Project 4.3   4.3 4
11 10 Kinnect BMW, MX Player, MahindraElectric Project 3.8   3.8 7
12 9 BBDO India P&G - Shiksha Project 3.7   3.7 2
13 11 MullenLowe GroupLintas Group ITC Foods, Zebpay, Ferns N PetalsProject 3.5   3.5 2
14 12 McCann WorldGroup IIFL Finance, Navi Finance Project,Etisalat/edcast 1.9   1.9 4
               
               
          2022 (Jan-Mar) 106.2 125
          2021 (Jan-Mar) 168.2 197
          YoY Comparison: -36.90% -36.50%
 
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare Dmart, Earthmade Organix,Provee 30.1   30.1 14
2 2 Havas Media Zupee, CoinSwitch, Valvoline,Supr Daily (Swiggy) 20.5   20.5 7
3 4 MediaCom FunNFood, Lendingkart,Dhan.co 15.4   15.4 10
4 14 Carat Auto client 11.5   11.5 1
5 16 iProspect IT Client 11.3   11.3 5
6 17 PHD Acko Life Insurance 8.6   8.6 1
7 7 dentsu X WayCool Foods & Products, Bosch Project 1.2   1.2 2
8 5 OMD MudraMax Sab TV offline 0.7   0.7 1
9 6 Media Konnect Turtlemint, Geojit Financial, Bajaj Consumer 0.4   0.4 3
10 10 Lodestar UM          
11 3 Wavemaker Paytm, Sharekhan(Digital/Content) Project,UNICEF (Offline) Project 6 Acko Life Insurance -2.3 5
               
          2022 (Jan-Mar) 53 30
          2021 (Jan-Mar) 54.4 32
          YoY Comparison: -2.70% -6.30%

 

Source:
Campaign India