New Business League: March 2022 update

Which agencies are leading the creative and media list?

May 10, 2022 03:53:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11Havas WorldwideCelio India, Resonate, Tata Cliq Luxury44.2 44.214
22OgilvyTata Digital, Polycab, ITC Classmate22 2216
33DDB Mudra GroupMeesho, Tata Cliq, ACKO Project21.4 21.412
44WondrlabQuiz Master, Sachar Gaming - Khel Play, Grohe India -Lixil Project16.1 16.160
514DentsuAuto client14.2 14.230
65Wunderman ThompsonSun Pharmaceutical, AU Small Finance, Edelweiss Project8.5 8.516
76VMLY&ROne For Music Project, Sports For All, Tata Cliq Project6.6 6.616
87The WombMatter, TrueCaller, Livlively5.5 5.55
9 Logicserve DigitalDunzo, Cultfit, Orchids4.6 4.611
108M&C Saatchi GroupCanva Project, Shareit GlobalProject, Coin DCX Project, FiMoney Project4.3 4.34
1110KinnectBMW, MX Player, MahindraElectric Project3.8 3.87
129BBDO IndiaP&G - Shiksha Project3.7 3.72
1311MullenLowe GroupLintas GroupITC Foods, Zebpay, Ferns N PetalsProject3.5 3.52
1412McCann WorldGroupIIFL Finance, Navi Finance Project,Etisalat/edcast1.9 1.94
        
        
     2022 (Jan-Mar)106.2125
     2021 (Jan-Mar)168.2197
     YoY Comparison:-36.90%-36.50%
 
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11MindshareDmart, Earthmade Organix,Provee30.1 30.114
22Havas MediaZupee, CoinSwitch, Valvoline,Supr Daily (Swiggy)20.5 20.57
34MediaComFunNFood, Lendingkart,Dhan.co15.4 15.410
414CaratAuto client11.5 11.51
516iProspectIT Client11.3 11.35
617PHDAcko Life Insurance8.6 8.61
77dentsu XWayCool Foods & Products, Bosch Project1.2 1.22
85OMD MudraMaxSab TV offline0.7 0.71
96Media KonnectTurtlemint, Geojit Financial, Bajaj Consumer0.4 0.43
1010Lodestar UM     
113WavemakerPaytm, Sharekhan(Digital/Content) Project,UNICEF (Offline) Project6Acko Life Insurance-2.35
        
     2022 (Jan-Mar)5330
     2021 (Jan-Mar)54.432
     YoY Comparison:-2.70%-6.30%