Campaign India Team
Apr 30, 2019

New Business League: March 2019 update

DDB Mudra and Mindshare retain the top spots

New Business League: March 2019 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  

CREATIVE AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD win revenue (Crore) No of wins
1 1 DDB Mudra Project X, Daniel  Wellington, Modiguard, McDonalds (Hardcastle) 47.9   47.9 13
2 2 Ogilvy Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC
Intense Sticks Project
26.6 26.6 20
3 4 MullenLowe  Lintas Group Ruosh, Medlife.com, Britannia Timepass, Mobile Premier League 25.5 25.5 8
4 3 Leo Burnett Reliance Retail Project - LBM, HP Project - Solutions, IFFCO Project - LBD, Kalia Outreach Program Project 22.3 Coke - Thumsup              20.3 18
5 6 McCann WorldGroup MYNTRA Project, Mylan Retainer,  COFFEE BOARD Project, Aqualite Project 13.9 13.9 16
6 24 Dentsu Britannia Timepass 12.0 12.0 4
7 5 Wunderman Thompson Dalmia Cement Bharat Ltd, Honda, Timex 8.3 8.3 10
8 29= BBH Audi 6.7 6.7 1
9 13 Gozoop IPL Franchise Kolkata Knight Riders
(KKR), amanté digital
4.0 4.0 2
10 - Indigo Amazon, You Tube, ANI Technologies Pvt Ltd (OLA) 3.9 3.9 8
11 7 Digitas Puma, PUMA India, Myntra Designs
Private Limited
3.4 Nestle Skin Health               3.4
 
4
12= 8 Famous Innovations Monster 3.4 3.4 1
12= 9 BBDO BUMBLE 3.4 3.4 1
12= 11 Jack in the Box WW
 
Marico's Parachute Advansed
Coconut Créme Oil
3.4 3.4 1
15 12 Publicis + Publicis
Ambience
Wellman, Twitter Project, VFS Global Project, MX Player Project 3.3 3.3 4
16 - DDB Spotify 2.7 2.7 1
17 25 Isobar Financial Service Brand 2.2 2.2 2
18= 14 DCMN Behrouz Biryani digital 2.0 2.0 1
18= 15 Lodestar UM Zomato digital 2.0 2.0 1
18= 29= Social Kinnect Hotstar 2.0 2.0 1
          202.9 133

MEDIA AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD win revenue (Crore) No of wins
1 1 Mindshare Lovely Professional University, Revv Cars, National Geographic, Sun TV Network 65.9   65.9 24
2 23 Lodestar Universal Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation
LTD)
22.6 Zivame                                 21.6 3
3 9 Zenith Honor Project, Hero Electronix 15.4 15.4 3
4 2 Madison Media Marico, Marico Media 13.7 13.7 1
5 10 dentsu X Food Company 7.5 7.5 6
6 3 Wavemaker Cure.Fit, ITC 6.0 6.0 2
7 5 Havas Media Bajaj Alliance General Insurance, Accor Hotels (Arena Media - Delhi), Four Seasons Hotel Bangalore (Arena Media), Sesa Care AOR  -
Integrated
4.3 4.3 5
8 22 Carat Maunufacturing Company 3.8 P V Ramaswamy & Co.            3.6
 
2
9 4 Lintas Media Group RSH Global, Bal Raksha Bharat
(Save The Children)
2.5 2.5 2
10 6 PHD Singapore Airlines 1.2 1.2 1
11 7 Starcom Zivame 1.0 National Geographic                   0.4 1
12 11 OMD MudraMax   0.0 Lovely Professional University  -4.9  0
13 16 Motivator   0.0 Honor                                      -11.5 0
          125.6 50

Source:
Campaign India

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