Campaign India Team
Aug 04, 2020

New Business League: June 2020 update

DDB Mudra and Havas Media continue to lead

New Business League: June 2020 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Reebok Classic, Rocell, Lanka tiles 75.2   75.2 34
2 2 McCann Worldgroup Flipkart Project, Swisse Project, WGC (World Gold Council) Project 23.8   23.8 14
3 3 Havas Worldwide Adobe Systms Sofware Ireland, NortonLifeLock Project, Oppo Mobile Project 15.8   15.8 27
4 4 VMLY&R IDFC First Project, Hyfun Foods, Radico Khaitan 14.4   14.4 13
5 5 Dentsu Mobile Premier League 14.8   10.6 6
6 6 Wunderman Thompson HeroMoto - Design Project, Duracell Project, Times Passion Trail 10.8 Hershey 7.5 29
7 9 Leo Burnett Force Motors Project, Corona Project, YES BANK Project 7.1   7 11
8 7 Ideatelabs Tata Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
9 11 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo, Abbott Consumer Pharma 6.8   6.6 6
10 8 MullenLowe Group Lintas Group Hershey, Uber, Zydus Wellness Partner 6.3   6.3 4
11   Arm Worldwide MTV 5.4   5.4 1
12 10 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
13 12 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
14 13 WATConsult Meyer Vitabiotics digital, Nobel Hygiene digital 2.7   2.7 2
15 14 Gozoop Oppo digital, SterloMax 2.7   2.7 2
16 15 Blue Vector Volvo social media 2   2 1
17 16 DViO Digital McDonald's digital 2   2 1
18 17 Famous Innovations Supr Daily, Columbia Pacific Communities 1.7   1.7 2
19 18 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 1.6   1.6 4
20 19 Scatter Salesforce blog management 1.3   1.3 1
          2020(Jan-Jun) 213.5 206
          2019(Jan-Jun 385.2 263
          YoY Comparison: 44.60% -21.70%
 
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Seedworks, MyGate Offline, Seedworks, Kia, ACC Cement, Smule, Vikram Solar 16.2 Emirates Airlines 15.2 8
2 3 Dentsu X Benetton Digital 12.4   12.4 8
3 2 PHD Diageo, Aasaan Job 12.2   12.2 3
4 6 Mindshare Alchem International, TCS iON, D'Decor, Kellogg, Wellman, Wildcraft 17.7 Diageo 7.1 11
5 4 Mediacom Citroën, Hasbro, Malabar Gold & Diamonds, Manappuram, Mawana Sugars 7.5 Mobile Premier League 6.2 6
6 5 Lodestar UM Emirates Airlines 3.4   3.4 3
7 14 Wavemaker Mondelez Int'l, Red Bull, Religare Health Insurance 5.3 Vikram Solar 2.7 3
8 7 Starcom Cholayil 1.7   1.7 1
9 8 Kinnect Bausch + Lomb Digital 1.7   1.7 1
10 9 Performics Mobile Premier League (MPL) Digital Media 1.7   1.7 1
11 10 Essence FacesCanada, Games24x7 1.7   1.7 2
12 11 Gozoop Sterlomax 1.4   1.4 1
13 12 Zenith Mobile Premier League 1.4   1.4 1
14 13 Clevertize eBay 1   1 1
15 15 Madison Media Dr. Fixit 0.3   0.3 1
16 16 iProspect VFS Global 0.3   0.3 1
17 17 Carat FMCG client 0.8 Diageo -0.1 2
18 18 OMD MudraMax   0 Cholayil -2.4  
          2020(Jan-May) 68.2 54
          2019(Jan-May) 177.1 96
          YoY Comparison: -61.50% -43.80%

 

Source:
Campaign India