The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | Reebok Classic, Rocell, Lanka tiles | 75.2 | 75.2 | 34 | |
| 2 | 2 | McCann Worldgroup | Flipkart Project, Swisse Project, WGC (World Gold Council) Project | 23.8 | 23.8 | 14 | |
| 3 | 3 | Havas Worldwide | Adobe Systms Sofware Ireland, NortonLifeLock Project, Oppo Mobile Project | 15.8 | 15.8 | 27 | |
| 4 | 4 | VMLY&R | IDFC First Project, Hyfun Foods, Radico Khaitan | 14.4 | 14.4 | 13 | |
| 5 | 5 | Dentsu | Mobile Premier League | 14.8 | 10.6 | 6 | |
| 6 | 6 | Wunderman Thompson | HeroMoto - Design Project, Duracell Project, Times Passion Trail | 10.8 | Hershey | 7.5 | 29 |
| 7 | 9 | Leo Burnett | Force Motors Project, Corona Project, YES BANK Project | 7.1 | 7 | 11 | |
| 8 | 7 | Ideatelabs | Tata Tele Business Services, UTI Mutual Fund, TransUnion CIBIL | 6.7 | 6.7 | 5 | |
| 9 | 11 | L&K Saatchi & Saatchi | Reliance Digital, Hettich, Practo, Abbott Consumer Pharma | 6.8 | 6.6 | 6 | |
| 10 | 8 | MullenLowe Group Lintas Group | Hershey, Uber, Zydus Wellness Partner | 6.3 | 6.3 | 4 | |
| 11 | Arm Worldwide | MTV | 5.4 | 5.4 | 1 | ||
| 12 | 10 | Isobar | Danone digital, Max Bupa Digital, Diageo Brands | 4.6 | 4.6 | 3 | |
| 13 | 12 | Mirum | WileyNXT (Social Media), Silver Arrows and Bimamitra | 3.4 | 3.4 | 2 | |
| 14 | 13 | WATConsult | Meyer Vitabiotics digital, Nobel Hygiene digital | 2.7 | 2.7 | 2 | |
| 15 | 14 | Gozoop | Oppo digital, SterloMax | 2.7 | 2.7 | 2 | |
| 16 | 15 | Blue Vector | Volvo social media | 2 | 2 | 1 | |
| 17 | 16 | DViO Digital | McDonald's digital | 2 | 2 | 1 | |
| 18 | 17 | Famous Innovations | Supr Daily, Columbia Pacific Communities | 1.7 | 1.7 | 2 | |
| 19 | 18 | BBDO | HP Project, Yes Bank, Idea Projects, HUL (V Wash) | 1.6 | 1.6 | 4 | |
| 20 | 19 | Scatter | Salesforce blog management | 1.3 | 1.3 | 1 | |
| 2020(Jan-Jun) | 213.5 | 206 | |||||
| 2019(Jan-Jun | 385.2 | 263 | |||||
| YoY Comparison: | 44.60% | -21.70% |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Seedworks, MyGate Offline, Seedworks, Kia, ACC Cement, Smule, Vikram Solar | 16.2 | Emirates Airlines | 15.2 | 8 |
| 2 | 3 | Dentsu X | Benetton Digital | 12.4 | 12.4 | 8 | |
| 3 | 2 | PHD | Diageo, Aasaan Job | 12.2 | 12.2 | 3 | |
| 4 | 6 | Mindshare | Alchem International, TCS iON, D'Decor, Kellogg, Wellman, Wildcraft | 17.7 | Diageo | 7.1 | 11 |
| 5 | 4 | Mediacom | Citroën, Hasbro, Malabar Gold & Diamonds, Manappuram, Mawana Sugars | 7.5 | Mobile Premier League | 6.2 | 6 |
| 6 | 5 | Lodestar UM | Emirates Airlines | 3.4 | 3.4 | 3 | |
| 7 | 14 | Wavemaker | Mondelez Int'l, Red Bull, Religare Health Insurance | 5.3 | Vikram Solar | 2.7 | 3 |
| 8 | 7 | Starcom | Cholayil | 1.7 | 1.7 | 1 | |
| 9 | 8 | Kinnect | Bausch + Lomb Digital | 1.7 | 1.7 | 1 | |
| 10 | 9 | Performics | Mobile Premier League (MPL) Digital Media | 1.7 | 1.7 | 1 | |
| 11 | 10 | Essence | FacesCanada, Games24x7 | 1.7 | 1.7 | 2 | |
| 12 | 11 | Gozoop | Sterlomax | 1.4 | 1.4 | 1 | |
| 13 | 12 | Zenith | Mobile Premier League | 1.4 | 1.4 | 1 | |
| 14 | 13 | Clevertize | eBay | 1 | 1 | 1 | |
| 15 | 15 | Madison Media | Dr. Fixit | 0.3 | 0.3 | 1 | |
| 16 | 16 | iProspect | VFS Global | 0.3 | 0.3 | 1 | |
| 17 | 17 | Carat | FMCG client | 0.8 | Diageo | -0.1 | 2 |
| 18 | 18 | OMD MudraMax | 0 | Cholayil | -2.4 | ||
| 2020(Jan-May) | 68.2 | 54 | |||||
| 2019(Jan-May) | 177.1 | 96 | |||||
| YoY Comparison: | -61.50% | -43.80% |
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