New Business League: June 2019 update

DDB Mudra and Mindshare continue to lead

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The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	DDB Mudra	McDonald's, Project X Project, Tonic Water Project	102.9		102.9	35
2	3	MullenLowe Lintas Group	ZEE5 Partners, USV, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com	39.5		39.5	12
3	2	Wunderman Thompson	ZEE5, One Plus, Tata Metallics Project	36.4		36.4	46
4	4	Ogilvy	Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project	27.7		27.7	21
5	5	Leo Burnett	Cartier Project, Lots Wholesale Solutions Project	27.3	Coke - Thums Up	25.3	30
6	6	Dentsu	Britannia Timepass	14.6		14.6	6
7	7	McCann Worldgroup	MYNTRA Project, Mylan Retainer, COFFEE BOARD Project, Aqualite Project	13.9		13.9	16
8	9	Publicis + Publicis Ambience	Zee5 Domestic Business, Ebro India, Nestle NesTea	13.9		13.9	14
9	8	VML Y&R	Big Bazaar, SUD Life, Saffola Oils	12.9		12.9	7
10	25	Isobar	Financial services brand	10.7		10.7	8
11	10	L&K Saatchi & Saatchi	Prayagh Nutri, Casio, VFS Global	7.7		7.4	9
12	12	Havas Worldwide	Citroën	5.4		5.4	2
13	13	BBH	Audi	6.7	Playstation	4.7	1
14	14	Indigo Consulting	HSIL Ltd Project-Istrat, Valvoline Retainer - Istrat, Amazon, You Tube, ANI Technologies Pvt Ltd (OLA)	4.2		4.2	11
15=	15	Gozoop	IPL Franchise Kolkata Knight Riders (KKR), amanté digital	4		4	2
15=	30	Publicis Capital	Zee5 Partners	4		4	2
17	16	Digitas	Jetwing Project, Nestle Health Sciences, Puma, Myntra Designs Private Limited, IndoSpace	3.7		3.6	8
18=	17=	BBDO	Bumble	3.4		3.4	1
18=	17=	Famous Innovations	Monster	3.4		3.4	1
17=	14=	Jack in the Box WW	Marico's Parachute Advansed Coconut Créme Oil	3.4		3.4	1
						383.1	263

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Mindshare	Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insuranc	97.5		97.5	45
2	2	Lodestar UM	Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation LTD)	22.6	Zivame	21.6	3
3	4	Wavemaker	Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC	17.9		17.3	11
4	5	Madison Media	Marico, Marico Media	13.7		13.7	1
5	3	Zenith	Honor Project, Hero Electronix	13.7		13.7	1
6	6	Havas Media	Tinder, British Council, Toto, Bajaj Alliance General Insurance,	12.4		12.4	11
7	6	Dentsu x	Food company	7.5		7.5	6
8	7	Starcom	Ampere from Greaves Cotton Project, RealMe Mobiles, Adda 52, Zivame	5	National Geographic	4.3	4
9	9	MediaCom	ShareChat, Merck	4.1		4.1	2
10	10	Lintas Media Group	RSH Global, Bal Raksha Bharat (Save The Children)	2.5		2.5	2
11	11	PHD	Singapore Airlines	1.2		1.2	1
12	13	OMD MudraMax	Cardekho, Clearscore, 91SpringBoard	4.1	Lovely Professional University	-0.8	4
13	12	Carat	Manufacturing company	5.5	Mosons Extractions	-5.5	3
14	14	Motivator			Honor	-11.5	0
						177.1	96