Campaign India Team
Jul 29, 2019

New Business League: June 2019 update

DDB Mudra and Mindshare continue to lead

New Business League: June 2019 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra McDonald's, Project X Project, Tonic Water Project 102.9   102.9 35
2 3 MullenLowe Lintas Group ZEE5 Partners, USV, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com 39.5   39.5 12
3 2 Wunderman Thompson ZEE5, One Plus, Tata Metallics Project 36.4   36.4 46
4 4 Ogilvy Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project 27.7   27.7 21
5 5 Leo Burnett Cartier Project, Lots Wholesale Solutions Project 27.3 Coke - Thums Up 25.3 30
6 6 Dentsu Britannia Timepass 14.6   14.6 6
7 7 McCann Worldgroup MYNTRA Project, Mylan Retainer, COFFEE BOARD Project, Aqualite Project 13.9   13.9 16
8 9 Publicis + Publicis Ambience Zee5 Domestic Business, Ebro India, Nestle NesTea 13.9   13.9 14
9 8 VML Y&R Big Bazaar, SUD Life, Saffola Oils 12.9   12.9 7
10 25 Isobar Financial services brand 10.7   10.7 8
11 10 L&K Saatchi & Saatchi Prayagh Nutri, Casio, VFS Global 7.7   7.4 9
12 12 Havas Worldwide Citroën 5.4   5.4 2
13 13 BBH Audi 6.7 Playstation 4.7 1
14 14 Indigo Consulting HSIL Ltd Project-Istrat, Valvoline Retainer - Istrat, Amazon, You Tube, ANI Technologies Pvt Ltd (OLA) 4.2   4.2 11
15= 15 Gozoop IPL Franchise Kolkata Knight Riders (KKR), amanté digital 4   4 2
15= 30 Publicis Capital Zee5 Partners 4   4 2
17 16 Digitas Jetwing Project, Nestle Health Sciences, Puma, Myntra Designs Private Limited, IndoSpace 3.7   3.6 8
18= 17= BBDO Bumble 3.4   3.4 1
18= 17= Famous Innovations Monster 3.4   3.4 1
17= 14= Jack in the Box WW Marico's Parachute Advansed Coconut Créme Oil 3.4   3.4 1
            383.1 263
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mindshare Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insuranc 97.5   97.5 45
2 2 Lodestar UM Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation LTD) 22.6 Zivame 21.6 3
3 4 Wavemaker Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC 17.9   17.3 11
4 5 Madison Media Marico, Marico Media 13.7   13.7 1
5 3 Zenith Honor Project, Hero Electronix 13.7   13.7 1
6 6 Havas Media Tinder, British Council, Toto, Bajaj Alliance General Insurance, 12.4   12.4 11
7 6 Dentsu x Food company 7.5   7.5 6
8 7 Starcom Ampere from Greaves Cotton Project, RealMe Mobiles, Adda 52, Zivame 5 National Geographic 4.3 4
9 9 MediaCom ShareChat, Merck 4.1   4.1 2
10 10 Lintas Media Group RSH Global, Bal Raksha Bharat (Save The Children) 2.5   2.5 2
11 11 PHD Singapore Airlines 1.2   1.2 1
12 13 OMD MudraMax Cardekho, Clearscore, 91SpringBoard 4.1 Lovely Professional University -0.8 4
13 12 Carat Manufacturing company 5.5 Mosons Extractions -5.5 3
14 14 Motivator     Honor -11.5 0
            177.1 96
 
Source:
Campaign India

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