The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank This Month |
Rank Last Month |
Agency |
Recent Wins |
Estimated YTD Win Revenue (crore) |
Recent Losses |
Estimated Overall YTD Win Revenue (crore) |
No. of wins |
1 |
1 |
DDB Mudra |
McDonald's, Project X Project, Tonic Water Project |
102.9 |
|
102.9 |
35 |
2 |
3 |
MullenLowe Lintas Group |
ZEE5 Partners, USV, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com |
39.5 |
|
39.5 |
12 |
3 |
2 |
Wunderman Thompson |
ZEE5, One Plus, Tata Metallics Project |
36.4 |
|
36.4 |
46 |
4 |
4 |
Ogilvy |
Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project |
27.7 |
|
27.7 |
21 |
5 |
5 |
Leo Burnett |
Cartier Project, Lots Wholesale Solutions Project |
27.3 |
Coke - Thums Up |
25.3 |
30 |
6 |
6 |
Dentsu |
Britannia Timepass |
14.6 |
|
14.6 |
6 |
7 |
7 |
McCann Worldgroup |
MYNTRA Project, Mylan Retainer, COFFEE BOARD Project, Aqualite Project |
13.9 |
|
13.9 |
16 |
8 |
9 |
Publicis + Publicis Ambience |
Zee5 Domestic Business, Ebro India, Nestle NesTea |
13.9 |
|
13.9 |
14 |
9 |
8 |
VML Y&R |
Big Bazaar, SUD Life, Saffola Oils |
12.9 |
|
12.9 |
7 |
10 |
25 |
Isobar |
Financial services brand |
10.7 |
|
10.7 |
8 |
11 |
10 |
L&K Saatchi & Saatchi |
Prayagh Nutri, Casio, VFS Global |
7.7 |
|
7.4 |
9 |
12 |
12 |
Havas Worldwide |
Citroën |
5.4 |
|
5.4 |
2 |
13 |
13 |
BBH |
Audi |
6.7 |
Playstation |
4.7 |
1 |
14 |
14 |
Indigo Consulting |
HSIL Ltd Project-Istrat, Valvoline Retainer - Istrat, Amazon, You Tube, ANI Technologies Pvt Ltd (OLA) |
4.2 |
|
4.2 |
11 |
15= |
15 |
Gozoop |
IPL Franchise Kolkata Knight Riders (KKR), amanté digital |
4 |
|
4 |
2 |
15= |
30 |
Publicis Capital |
Zee5 Partners |
4 |
|
4 |
2 |
17 |
16 |
Digitas |
Jetwing Project, Nestle Health Sciences, Puma, Myntra Designs Private Limited, IndoSpace |
3.7 |
|
3.6 |
8 |
18= |
17= |
BBDO |
Bumble |
3.4 |
|
3.4 |
1 |
18= |
17= |
Famous Innovations |
Monster |
3.4 |
|
3.4 |
1 |
17= |
14= |
Jack in the Box WW |
Marico's Parachute Advansed Coconut Créme Oil |
3.4 |
|
3.4 |
1 |
|
|
|
|
|
|
383.1 |
263 |
MEDIA AGENCY LEAGUE
Rank This Month |
Rank Last Month |
Agency |
Recent Wins |
Estimated YTD Win Revenue (crore) |
Recent Losses |
Estimated Overall YTD Win Revenue (crore) |
No. of wins |
1 |
1 |
Mindshare |
Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insuranc |
97.5 |
|
97.5 |
45 |
2 |
2 |
Lodestar UM |
Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation LTD) |
22.6 |
Zivame |
21.6 |
3 |
3 |
4 |
Wavemaker |
Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC |
17.9 |
|
17.3 |
11 |
4 |
5 |
Madison Media |
Marico, Marico Media |
13.7 |
|
13.7 |
1 |
5 |
3 |
Zenith |
Honor Project, Hero Electronix |
13.7 |
|
13.7 |
1 |
6 |
6 |
Havas Media |
Tinder, British Council, Toto, Bajaj Alliance General Insurance, |
12.4 |
|
12.4 |
11 |
7 |
6 |
Dentsu x |
Food company |
7.5 |
|
7.5 |
6 |
8 |
7 |
Starcom |
Ampere from Greaves Cotton Project, RealMe Mobiles, Adda 52, Zivame |
5 |
National Geographic |
4.3 |
4 |
9 |
9 |
MediaCom |
ShareChat, Merck |
4.1 |
|
4.1 |
2 |
10 |
10 |
Lintas Media Group |
RSH Global, Bal Raksha Bharat (Save The Children) |
2.5 |
|
2.5 |
2 |
11 |
11 |
PHD |
Singapore Airlines |
1.2 |
|
1.2 |
1 |
12 |
13 |
OMD MudraMax |
Cardekho, Clearscore, 91SpringBoard |
4.1 |
Lovely Professional University |
-0.8 |
4 |
13 |
12 |
Carat |
Manufacturing company |
5.5 |
Mosons Extractions |
-5.5 |
3 |
14 |
14 |
Motivator |
|
|
Honor |
-11.5 |
0 |
|
|
|
|
|
|
177.1 |
96 |