The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | McDonald's, Project X Project, Tonic Water Project | 102.9 | 102.9 | 35 | |
| 2 | 3 | MullenLowe Lintas Group | ZEE5 Partners, USV, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com | 39.5 | 39.5 | 12 | |
| 3 | 2 | Wunderman Thompson | ZEE5, One Plus, Tata Metallics Project | 36.4 | 36.4 | 46 | |
| 4 | 4 | Ogilvy | Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project | 27.7 | 27.7 | 21 | |
| 5 | 5 | Leo Burnett | Cartier Project, Lots Wholesale Solutions Project | 27.3 | Coke - Thums Up | 25.3 | 30 |
| 6 | 6 | Dentsu | Britannia Timepass | 14.6 | 14.6 | 6 | |
| 7 | 7 | McCann Worldgroup | MYNTRA Project, Mylan Retainer, COFFEE BOARD Project, Aqualite Project | 13.9 | 13.9 | 16 | |
| 8 | 9 | Publicis + Publicis Ambience | Zee5 Domestic Business, Ebro India, Nestle NesTea | 13.9 | 13.9 | 14 | |
| 9 | 8 | VML Y&R | Big Bazaar, SUD Life, Saffola Oils | 12.9 | 12.9 | 7 | |
| 10 | 25 | Isobar | Financial services brand | 10.7 | 10.7 | 8 | |
| 11 | 10 | L&K Saatchi & Saatchi | Prayagh Nutri, Casio, VFS Global | 7.7 | 7.4 | 9 | |
| 12 | 12 | Havas Worldwide | Citroën | 5.4 | 5.4 | 2 | |
| 13 | 13 | BBH | Audi | 6.7 | Playstation | 4.7 | 1 |
| 14 | 14 | Indigo Consulting | HSIL Ltd Project-Istrat, Valvoline Retainer - Istrat, Amazon, You Tube, ANI Technologies Pvt Ltd (OLA) | 4.2 | 4.2 | 11 | |
| 15= | 15 | Gozoop | IPL Franchise Kolkata Knight Riders (KKR), amanté digital | 4 | 4 | 2 | |
| 15= | 30 | Publicis Capital | Zee5 Partners | 4 | 4 | 2 | |
| 17 | 16 | Digitas | Jetwing Project, Nestle Health Sciences, Puma, Myntra Designs Private Limited, IndoSpace | 3.7 | 3.6 | 8 | |
| 18= | 17= | BBDO | Bumble | 3.4 | 3.4 | 1 | |
| 18= | 17= | Famous Innovations | Monster | 3.4 | 3.4 | 1 | |
| 17= | 14= | Jack in the Box WW | Marico's Parachute Advansed Coconut Créme Oil | 3.4 | 3.4 | 1 | |
| 383.1 | 263 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insuranc | 97.5 | 97.5 | 45 | |
| 2 | 2 | Lodestar UM | Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation LTD) | 22.6 | Zivame | 21.6 | 3 |
| 3 | 4 | Wavemaker | Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC | 17.9 | 17.3 | 11 | |
| 4 | 5 | Madison Media | Marico, Marico Media | 13.7 | 13.7 | 1 | |
| 5 | 3 | Zenith | Honor Project, Hero Electronix | 13.7 | 13.7 | 1 | |
| 6 | 6 | Havas Media | Tinder, British Council, Toto, Bajaj Alliance General Insurance, | 12.4 | 12.4 | 11 | |
| 7 | 6 | Dentsu x | Food company | 7.5 | 7.5 | 6 | |
| 8 | 7 | Starcom | Ampere from Greaves Cotton Project, RealMe Mobiles, Adda 52, Zivame | 5 | National Geographic | 4.3 | 4 |
| 9 | 9 | MediaCom | ShareChat, Merck | 4.1 | 4.1 | 2 | |
| 10 | 10 | Lintas Media Group | RSH Global, Bal Raksha Bharat (Save The Children) | 2.5 | 2.5 | 2 | |
| 11 | 11 | PHD | Singapore Airlines | 1.2 | 1.2 | 1 | |
| 12 | 13 | OMD MudraMax | Cardekho, Clearscore, 91SpringBoard | 4.1 | Lovely Professional University | -0.8 | 4 |
| 13 | 12 | Carat | Manufacturing company | 5.5 | Mosons Extractions | -5.5 | 3 |
| 14 | 14 | Motivator | Honor | -11.5 | 0 | ||
| 177.1 | 96 |
