The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | J Walter Thompson | The Times of India, 93.5 Red FM, Honda Project, Bazar Retail, P&G Gillette Project | 607.43 | Horlicks | 600.73 | 75 |
| 2 | 2 | Ogilvy | Kalyan Jewellers, NR GROUP-Lia Agarbatti, Unocoin Technologies | 588.4 | 588.4 | 47 | |
| 3 | 3 | MullenLowe Group | Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax | 289.9 | Croma | 283.2 | 34 |
| 4 | 7 | DDB Mudra | Pepsi Project, All India Football Federation NA, Uber | 225.17 | 225.17 | 70 | |
| 5 | 4 | McCann Worldgroup | Sony Electronics, National Skill Development, Roopa & Co Ltd | 214.29 | 214.29 | 27 | |
| 6 | 9 | Rediffusion Y&R | News 18.com, SVF HOICHOI | 186.3 | 186.3 | 6 | |
| 7 | 5 | Leo Burnett | Fiat (SI), SBI Life Insurance | 182.44 | 182.44 | 21 | |
| 8 | 6 | Publicis | Linen Club, Indooroopilly Shopping Centre | 180.88 | MT Educare | 176.75 | 17 |
| 9 | 8 | Dentsu | Panasonic Project, Jones Lang LaSalle Residential | 129.31 | 129.31 | 15 | |
| 10 | 10 | L&K Saatchi & Saatchi | Tata Realty & Infrastructure, Amway, Bauli Confectionery, Kalyan Jewellers, GKB | 85.59 | 85.59 | 9 | |
| 11 | 11 | Social Kinnect | IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 | 53.61 | 53.61 | 4 | |
| 12 | 12 | Famous Innovations | Ruosh, Taneira, Livpure | 46.91 | 46.91 | 3 | |
| 13 | 13 | Digital F5 | Victorinox digital, Adlabs Imagica | 40.21 | 40.21 | 2 | |
| 14 | iCubesWire | Sanghi Cement(Digital) | 40.21 | 40.21 | 2 | ||
| 15 | 14 | Isobar | Sports Client | 37.02 | 37.02 | 4 | |
| 16= | 15= | Hyphen | Regal Shoes | 33.51 | 33.51 | 1 | |
| 16= | 15= | Indigo Consulting | Danone Digital | 33.51 | 33.51 | 1 | |
| 16= | 15= | WATConsult | Brussels Airlines (digital) | 33.51 | 33.51 | 2 | |
| 19= | 18 | Paperboat Brandworks | Lokmat Media, Croma | 26.81 | 26.81 | 2 | |
| 19= | 30 | Langoor | Goodness! (Digital) | 26.81 | 26.81 | 2 | |
| 3,524.40 | 378 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Michelin, Food Panda, Patanjali Project, Malabar Gold, Swiggy.com | 349.01 | 349.01 | 21 | |
| 2 | 2 | Mindshare | Safillo, JSW Jaigarh Port, Aditya Birla Financial Services, J&K Tourism | 292.13 | 292.13 | 20 | |
| 3 | 4 | Dentsu X | Car client | 254.74 | 254.74 | 3 | |
| 4 | 3 | MEC | NMIMS, Phonepe.Com, Cavinkare, Corvi | 259.44 | Cigna TTK | 252.95 | 5 |
| 5 | 5 | Mediacom | PayPal, PSA Group Global, Mars, Goibibo, Bosch-Siemens | 176.74 | 176.74 | 9 | |
| 6 | 6 | Lintas Media Group | Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group | 119.6 | 119.6 | 4 | |
| 7 | 9 | Starcom | Expedia, BookMyShow.com, Luminous, Nickelodeon | 63.49 | 63.49 | 6 | |
| 8 | 7 | OMD | Clicktable, Monster.com Project | 73.41 | Standard Chartered Bank | 58.33 | 11 |
| 9 | 8 | Lodestar Universal | M.P Birla Group, Duroflex | 45.3 | 45.3 | 4 | |
| 10 | 10 | Zenith | Citrus Pay and LazyPay, Lactalis | 48.04 | Foodpanda | 32.13 | 2 |
| 11 | 11 | Famous Innovations | Ruosh | 20.59 | 20.59 | 2 | |
| 12= | 12= | Bottle Openers | Carrier | 10.3 | 10.3 | 1 | |
| 12= | 12= | Xposure | UCWeb | 10.3 | 10.3 | 1 | |
| 14 | 14 | PHD | Kazo, HP(digital) | 6.11 | 6.11 | 2 | |
| 15 | 15 | Motivator | Bajaj Corp | 5.12 | 5.12 | 1 | |
| 16= | 16= | Alliance | 0 | ||||
| 16= | 16= | Media Kinnect | |||||
| 18 | 18 | Madison Media | Nestaway | 6.86 | M.P Birla Cement | -3.19 | 1 |
| 19 | 19 | Vizeum | 7.35 | Colors | -10.98 | 4 | |
| 20 | 20 | Carat | Standard Chartered Bank | 30.12 | Sony | -36.9 | 18 |
| 1,635.70 | 115 |
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