Campaign India Team
Jul 30, 2018

New Business League: June 2018 update

DDB Mudra leads the creative rankings while Dentsu X is top of the media list

New Business League: June 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 2 DDB Mudra Rainbow Hospital Project, Wicked Ride - Metro Bikes Retainer, Telangana government Project 57.9   57.9 30
2 1 Ogilvy Wipro Project, Investica, ICICI Bank,Thermax, Shemaroo, Chumbak 52.8 Adani Reality 52.4 24
3 4 J Walter Thompson
Asian Paints Project, Exide Life
Insurance, FICCI
30.1 Monte Carlo 27.5 34
4 3 Isobar Fashion Brand 23.6   23.6 23
5 9 Publicis Monte Carlo, Goodricke, Funsfood, GPI, Indian Oil, Arttidinox 22.4 MakeMyTrip 20.4 19
6 5 Leo Burnett Anchor LB Mumbai, Welspun LB Mumbai, Manipal University Orchard Project 19.9   19.9 84
7= 6= TBWA\ Intel 13.4   13.4 1
7= 6= MullenLowe Lintas Group Bajaj Discover, Too Yumm, Fab India, Remit2India 13.4   13.4 4
9 8 Dentsu Discovery Jeet Project, Intergrow Brands, Prosper Fit 12.8   12.8 17
10 10 McCann Worldgroup Pfizer Project, Apollo Pipes, REC Project, Ikea-MOM Project 13.6 Reebok 11.6 24
11 11 RK Swamy BBDO MARS International, Super Milk Products, Vakrangee 14.1 Campbell Soup 10.1 4
12 12 Enormous Brands Dish TV 8.7   8.7 2
13 13 L&K Saatchi & Saatchi Muthoot Fin Corp, Blackberrys, Future Generali, Patanjali 7.8   7.8 5
14 14 Merkley+Partners Land O’Frost 6.7   6.7 1
15= 15= Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6   6 3
15= 15= BC WebWise Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital 6   6 3
15= 15= Fruitbowl Digital Karvy Group Digital, Society Tea Digital, Vidyalankar Group Digital 6   6 3
18 20 FCB Bisleri Fonzo, Vistara, Tata AIA Life 5.7   5.7 3
19= 18 Media Moments GrabOnRent, VLCC Digital 5.4   5.4 3
19= 27 Columbus Snapdeal, Gas-O-Fast digital 5.4   5.4 2
            393.6 331
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 2 Dentsu x Coolwinks.com 38.7   38.7 13
2 21 Lodestar UM Wipro,IOCL, ClearScore 35.5 Mitsubishi 31.9 3
3 3 Wavemaker Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard 33.4 Wipro Consumer Care 27 15
4 2 Carat Microsoft, British Council, ZEE5, Fossil Group 25.3 Mother Dairy 20.3 31
5 6 Mindshare SBI Life Insurance, Frankfinn Aviation Services, Instarem 23.8 HSBC 17.8 24
6 4 PHD Vakrangee Software, DHL Digital, HSBC, Vivo Digital, Angel Wealth 14   13.8 5
7 5 Lintas Media Group M G Motors, Mitsubishi, Revlon Global 10.5   10.5 5
8 7 Havas Media Netmeds.com, Bajaj Allianz, FMC India, Clarks Future Footwear 7.7   7.7 4
9= 8 Starcom SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 6.9   6.9 7
9= 9 NIIT Digital, Ixigo, Akash Institute Performance, Welspun, Galderma 6.9   6.9 6
11 10 Vizeum Car client 5.4   5.4 2
12 11 OMD MudraMax Qantas, Wipro Consumer Care, Adani Wilmar 4.5   4.5 3
13 13 Spark Foundry Marriott, Lenovo 2.6   2.6 2
14 14 MediaCom Bose, adidas (Buying), Hilton Global 2.9 Revlon Global 2.2 3
15 12 Chimp&z Inc Barista Coffee Company Digital 1.7   1.7 1
16 20 Madison Media Continental Coffee 1 Nestaway  0.4 1
17 15 Sapient Razorfish Marriott   0.2   0.2 1
18= 16= Publicis Groupe          
18= 16= Famous Innovations        
18= 16= Bottle Openers          
            198.4 126

Source:
Campaign India