The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | Project X Project, Mobile Premier League (MPL) | 62.3 | 62.3 | 28 | |
| 2 | 2 | Havas Worldwide | Tata UniStore Limited Project, Finnew Solutions Project, Coca-Cola Project | 58.4 | 58.4 | 33 | |
| 3 | 7 | Wunderman Thompson | Abbott Project, PMJ Project, Cavincare Project | 55 | 55 | 49 | |
| 4 | 4 | Ogilvy | The Art of Living, Coca-Cola Company, Welspun, Zippo Project | 27.8 | 27.8 | 22 | |
| 5 | 3 | VMLY&R | CipHome, Abott Pediasure, Insure, Disney+ Hotstar | 26 | Bel Cheese | 26 | 54 |
| 6 | 6 | Wondrlab | Bharat Matrimony, Tata AIG, HDFC Credila Project | 22.9 | 22.9 | 54 | |
| 7 | 5 | The Womb | Campus, Be Minimalist | 20.3 | 20.3 | 7 | |
| 8 | 8 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |
| 9 | 10 | McCann Worldgroup | Furlenco Project, Greenlam, Wright Bus | 9.6 | 9.6 | 17 | |
| 10 | 9 | MullenLowe Group Lintas Group | LifeCell, Amante, Zee 5 Project, Mfine, OKCredit | 8.8 | 8.8 | 15 | |
| 11 | 12 | BBDO | Bright Lifecare, Facebook Blue (App), Facebook Education | 7.9 | 7.9 | 9 | |
| 12 | 11 | Dentsu | Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project | 7.3 | 7.3 | 11 | |
| 13 | 13 | Leo Burnett | GOQII, Udemy Project, Luxor Project | 7.9 | Fortis Healthcare | 5.8 | 23 |
| 14 | 14 | FCB | Lamke, Elle 18 | 6.7 | IOCL (India Oil) Project | 5.4 | 2 |
| 15 | 15 | Publicis + Publicis Ambience | Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project | 5.2 | 5.2 | 4 | |
| 16 | 16 | Tonic Worldwide | Pure Nutrition digital | 3.4 | 3.4 | 1 | |
| 17 | 17 | IdeateLabs | Planet Marathi | 3.4 | 3.4 | 1 | |
| 18 | 18 | Shreyansh Innovations | Turtle | 3.4 | 3.4 | 1 | |
| 19 | 19 | Atom | Setu | 3.4 | 3.4 | 1 | |
| 20 | 20 | Interactive Avenues | Bank of Baroda Digital | 3.4 | 3.4 | 1 | |
| 2021 (Jan-Jul) | 383.9 | 385 | |||||
| 2020 (Jan-Jul) | 236.8 | 245 | |||||
| YoY comparison | 62.10% | 57.10% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Wavemaker | Paragon Footwear, Bill & Melinda Gates Foundation, Spotify, L’Oréal | 64.1 | Ambuja Cement | 61.8 | 21 |
| 2 | 2 | Initiative | Cred, RSPL, One Plus | 25.8 | Hamdard (offline) | 23.4 | 5 |
| 3 | 4 | Mediacom | Aqualite, Ozone, Bayer Consumer Health, Sony, Saridon | 23.1 | 23.1 | 9 | |
| 4 | 3 | Havas Media | VLCC, Ambuja Cement, Oziva, i2Cure | 20.4 | 20.4 | 10 | |
| 5 | 5 | Lodestar UM | Brillon | 8.6 | 8.6 | 1 | |
| 6 | 6 | Zenith | Carsome, DTwelve Spaces, Urban Company, MamaEarth | 8.6 | 8.6 | 6 | |
| 7 | 8 | OMD MudraMax | Treadone, Country Delight, Cuemath, Pladis | 6.4 | 6.4 | 5 | |
| 8 | 7 | Starcom | FreshtoHome, Junglee Entertainment, Boat | 3.8 | 3.8 | 3 | |
| 9 | 9 | Spark Foundry | FMCG Client | 3.4 | 3.4 | 1 | |
| 10 | 10 | dentsu X | Finance Client | 3 | 3 | 7 | |
| 11 | 11 | Kinnect | Maple Digital | 1.7 | 1.7 | 1 | |
| 12 | 12 | PivotRoots | Snapdeal Digital | 1.7 | 1.7 | 1 | |
| 13 | 13 | m/Six | Noise | 1 | 1 | 1 | |
| 14 | 14 | Carat | Novocura Tech Health Services | 0.9 | 0.9 | 3 | |
| 15 | 15 | iProspect | FMCG Client | 0.1 | 0.1 | 1 | |
| 16 | 16 | Essence | 0 | Mamaearth | -5.5 | 0 | |
| 17 | 17 | PHD | Lead School, Bel Group Laughing Cow | 1.9 | Brillon | -6.5 | 2 |
| 2021 (Jan-Jun): | 155 | 77 | |||||
| 2020 (Jan-Jun): | 75.4 | 59 | |||||
| YoY Comparison: | 105.60% | 30.50% |
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