The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
DDB Mudra |
Project X Project, Mobile Premier League (MPL) |
62.3 |
|
62.3 |
28 |
2 |
2 |
Havas Worldwide |
Tata UniStore Limited Project, Finnew Solutions Project, Coca-Cola Project |
58.4 |
|
58.4 |
33 |
3 |
7 |
Wunderman Thompson |
Abbott Project, PMJ Project, Cavincare Project |
55 |
|
55 |
49 |
4 |
4 |
Ogilvy |
The Art of Living, Coca-Cola Company, Welspun, Zippo Project |
27.8 |
|
27.8 |
22 |
5 |
3 |
VMLY&R |
CipHome, Abott Pediasure, Insure, Disney+ Hotstar |
26 |
Bel Cheese |
26 |
54 |
6 |
6 |
Wondrlab |
Bharat Matrimony, Tata AIG, HDFC Credila Project |
22.9 |
|
22.9 |
54 |
7 |
5 |
The Womb |
Campus, Be Minimalist |
20.3 |
|
20.3 |
7 |
8 |
8 |
IPG Team Dynamic |
BMW |
13.4 |
|
13.4 |
1 |
9 |
10 |
McCann Worldgroup |
Furlenco Project, Greenlam, Wright Bus |
9.6 |
|
9.6 |
17 |
10 |
9 |
MullenLowe Group Lintas Group |
LifeCell, Amante, Zee 5 Project, Mfine, OKCredit |
8.8 |
|
8.8 |
15 |
11 |
12 |
BBDO |
Bright Lifecare, Facebook Blue (App), Facebook Education |
7.9 |
|
7.9 |
9 |
12 |
11 |
Dentsu |
Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project |
7.3 |
|
7.3 |
11 |
13 |
13 |
Leo Burnett |
GOQII, Udemy Project, Luxor Project |
7.9 |
Fortis Healthcare |
5.8 |
23 |
14 |
14 |
FCB |
Lamke, Elle 18 |
6.7 |
IOCL (India Oil) Project |
5.4 |
2 |
15 |
15 |
Publicis + Publicis Ambience |
Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project |
5.2 |
|
5.2 |
4 |
16 |
16 |
Tonic Worldwide |
Pure Nutrition digital |
3.4 |
|
3.4 |
1 |
17 |
17 |
IdeateLabs |
Planet Marathi |
3.4 |
|
3.4 |
1 |
18 |
18 |
Shreyansh Innovations |
Turtle |
3.4 |
|
3.4 |
1 |
19 |
19 |
Atom |
Setu |
3.4 |
|
3.4 |
1 |
20 |
20 |
Interactive Avenues |
Bank of Baroda Digital |
3.4 |
|
3.4 |
1 |
|
|
|
|
|
2021 (Jan-Jul) |
383.9 |
385 |
|
|
|
|
|
2020 (Jan-Jul) |
236.8 |
245 |
|
|
|
|
|
YoY comparison |
62.10% |
57.10% |
MEDIA AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Wavemaker |
Paragon Footwear, Bill & Melinda Gates Foundation, Spotify, L’Oréal |
64.1 |
Ambuja Cement |
61.8 |
21 |
2 |
2 |
Initiative |
Cred, RSPL, One Plus |
25.8 |
Hamdard (offline) |
23.4 |
5 |
3 |
4 |
Mediacom |
Aqualite, Ozone, Bayer Consumer Health, Sony, Saridon |
23.1 |
|
23.1 |
9 |
4 |
3 |
Havas Media |
VLCC, Ambuja Cement, Oziva, i2Cure |
20.4 |
|
20.4 |
10 |
5 |
5 |
Lodestar UM |
Brillon |
8.6 |
|
8.6 |
1 |
6 |
6 |
Zenith |
Carsome, DTwelve Spaces, Urban Company, MamaEarth |
8.6 |
|
8.6 |
6 |
7 |
8 |
OMD MudraMax |
Treadone, Country Delight, Cuemath, Pladis |
6.4 |
|
6.4 |
5 |
8 |
7 |
Starcom |
FreshtoHome, Junglee Entertainment, Boat |
3.8 |
|
3.8 |
3 |
9 |
9 |
Spark Foundry |
FMCG Client |
3.4 |
|
3.4 |
1 |
10 |
10 |
dentsu X |
Finance Client |
3 |
|
3 |
7 |
11 |
11 |
Kinnect |
Maple Digital |
1.7 |
|
1.7 |
1 |
12 |
12 |
PivotRoots |
Snapdeal Digital |
1.7 |
|
1.7 |
1 |
13 |
13 |
m/Six |
Noise |
1 |
|
1 |
1 |
14 |
14 |
Carat |
Novocura Tech Health Services |
0.9 |
|
0.9 |
3 |
15 |
15 |
iProspect |
FMCG Client |
0.1 |
|
0.1 |
1 |
16 |
16 |
Essence |
|
0 |
Mamaearth |
-5.5 |
0 |
17 |
17 |
PHD |
Lead School, Bel Group Laughing Cow |
1.9 |
Brillon |
-6.5 |
2 |
|
|
|
|
|
2021 (Jan-Jun): |
155 |
77 |
|
|
|
|
|
2020 (Jan-Jun): |
75.4 |
59 |
|
|
|
|
|
YoY Comparison: |
105.60% |
30.50% |