Campaign India Team
Sep 06, 2021

New Business League: July 2021 update

Find out who leads the creative and media agency lists

New Business League: July 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 DDB Mudra Project X Project, Mobile Premier League (MPL) 62.3   62.3 28
2 2 Havas Worldwide Tata UniStore Limited Project, Finnew Solutions Project, Coca-Cola Project 58.4   58.4 33
3 7 Wunderman Thompson Abbott Project, PMJ Project, Cavincare Project 55   55 49
4 4 Ogilvy The Art of Living, Coca-Cola Company, Welspun, Zippo Project 27.8   27.8 22
5 3 VMLY&R CipHome, Abott Pediasure, Insure, Disney+ Hotstar 26 Bel Cheese 26 54
6 6 Wondrlab Bharat Matrimony, Tata AIG, HDFC Credila Project 22.9   22.9 54
7 5 The Womb Campus, Be Minimalist 20.3   20.3 7
8 8 IPG Team Dynamic BMW 13.4   13.4 1
9 10 McCann Worldgroup Furlenco Project, Greenlam, Wright Bus 9.6   9.6 17
10 9 MullenLowe Group Lintas Group LifeCell, Amante, Zee 5 Project, Mfine, OKCredit 8.8   8.8 15
11 12 BBDO Bright Lifecare, Facebook Blue (App), Facebook Education 7.9   7.9 9
12 11 Dentsu Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project 7.3   7.3 11
13 13 Leo Burnett GOQII, Udemy Project, Luxor Project 7.9 Fortis Healthcare 5.8 23
14 14 FCB Lamke, Elle 18 6.7 IOCL (India Oil) Project 5.4 2
15 15 Publicis + Publicis Ambience Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project 5.2   5.2 4
16 16 Tonic Worldwide Pure Nutrition digital 3.4   3.4 1
17 17 IdeateLabs Planet Marathi 3.4   3.4 1
18 18 Shreyansh Innovations Turtle 3.4   3.4 1
19 19 Atom Setu 3.4   3.4 1
20 20 Interactive Avenues Bank of Baroda Digital 3.4   3.4 1
          2021 (Jan-Jul) 383.9 385
          2020 (Jan-Jul) 236.8 245
          YoY comparison 62.10% 57.10%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Wavemaker Paragon Footwear, Bill & Melinda Gates Foundation, Spotify, L’Oréal 64.1 Ambuja Cement 61.8 21
2 2 Initiative Cred, RSPL, One Plus 25.8 Hamdard (offline) 23.4 5
3 4 Mediacom Aqualite, Ozone, Bayer Consumer Health, Sony, Saridon 23.1   23.1 9
4 3 Havas Media VLCC, Ambuja Cement, Oziva, i2Cure 20.4   20.4 10
5 5 Lodestar UM Brillon 8.6   8.6 1
6 6 Zenith Carsome, DTwelve Spaces, Urban Company, MamaEarth 8.6   8.6 6
7 8 OMD MudraMax Treadone, Country Delight, Cuemath, Pladis 6.4   6.4 5
8 7 Starcom FreshtoHome, Junglee Entertainment, Boat 3.8   3.8 3
9 9 Spark Foundry FMCG Client 3.4   3.4 1
10 10 dentsu X Finance Client 3   3 7
11 11 Kinnect Maple Digital 1.7   1.7 1
12 12 PivotRoots Snapdeal Digital 1.7   1.7 1
13 13 m/Six Noise 1   1 1
14 14 Carat Novocura Tech Health Services 0.9   0.9 3
15 15 iProspect FMCG Client 0.1   0.1 1
16 16 Essence   0 Mamaearth -5.5 0
17 17 PHD Lead School, Bel Group Laughing Cow 1.9 Brillon -6.5 2
          2021 (Jan-Jun): 155 77
          2020 (Jan-Jun): 75.4 59
          YoY Comparison: 105.60% 30.50%
 
Source:
Campaign India