New Business League: July 2021 update

Find out who leads the creative and media agency lists

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The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	DDB Mudra	Project X Project, Mobile Premier League (MPL)	62.3		62.3	28
2	2	Havas Worldwide	Tata UniStore Limited Project, Finnew Solutions Project, Coca-Cola Project	58.4		58.4	33
3	7	Wunderman Thompson	Abbott Project, PMJ Project, Cavincare Project	55		55	49
4	4	Ogilvy	The Art of Living, Coca-Cola Company, Welspun, Zippo Project	27.8		27.8	22
5	3	VMLY&R	CipHome, Abott Pediasure, Insure, Disney+ Hotstar	26	Bel Cheese	26	54
6	6	Wondrlab	Bharat Matrimony, Tata AIG, HDFC Credila Project	22.9		22.9	54
7	5	The Womb	Campus, Be Minimalist	20.3		20.3	7
8	8	IPG Team Dynamic	BMW	13.4		13.4	1
9	10	McCann Worldgroup	Furlenco Project, Greenlam, Wright Bus	9.6		9.6	17
10	9	MullenLowe Group Lintas Group	LifeCell, Amante, Zee 5 Project, Mfine, OKCredit	8.8		8.8	15
11	12	BBDO	Bright Lifecare, Facebook Blue (App), Facebook Education	7.9		7.9	9
12	11	Dentsu	Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project	7.3		7.3	11
13	13	Leo Burnett	GOQII, Udemy Project, Luxor Project	7.9	Fortis Healthcare	5.8	23
14	14	FCB	Lamke, Elle 18	6.7	IOCL (India Oil) Project	5.4	2
15	15	Publicis + Publicis Ambience	Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project	5.2		5.2	4
16	16	Tonic Worldwide	Pure Nutrition digital	3.4		3.4	1
17	17	IdeateLabs	Planet Marathi	3.4		3.4	1
18	18	Shreyansh Innovations	Turtle	3.4		3.4	1
19	19	Atom	Setu	3.4		3.4	1
20	20	Interactive Avenues	Bank of Baroda Digital	3.4		3.4	1
					2021 (Jan-Jul)	383.9	385
					2020 (Jan-Jul)	236.8	245
					YoY comparison	62.10%	57.10%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Wavemaker	Paragon Footwear, Bill & Melinda Gates Foundation, Spotify, L’Oréal	64.1	Ambuja Cement	61.8	21
2	2	Initiative	Cred, RSPL, One Plus	25.8	Hamdard (offline)	23.4	5
3	4	Mediacom	Aqualite, Ozone, Bayer Consumer Health, Sony, Saridon	23.1		23.1	9
4	3	Havas Media	VLCC, Ambuja Cement, Oziva, i2Cure	20.4		20.4	10
5	5	Lodestar UM	Brillon	8.6		8.6	1
6	6	Zenith	Carsome, DTwelve Spaces, Urban Company, MamaEarth	8.6		8.6	6
7	8	OMD MudraMax	Treadone, Country Delight, Cuemath, Pladis	6.4		6.4	5
8	7	Starcom	FreshtoHome, Junglee Entertainment, Boat	3.8		3.8	3
9	9	Spark Foundry	FMCG Client	3.4		3.4	1
10	10	dentsu X	Finance Client	3		3	7
11	11	Kinnect	Maple Digital	1.7		1.7	1
12	12	PivotRoots	Snapdeal Digital	1.7		1.7	1
13	13	m/Six	Noise	1		1	1
14	14	Carat	Novocura Tech Health Services	0.9		0.9	3
15	15	iProspect	FMCG Client	0.1		0.1	1
16	16	Essence		0	Mamaearth	-5.5	0
17	17	PHD	Lead School, Bel Group Laughing Cow	1.9	Brillon	-6.5	2
					2021 (Jan-Jun):	155	77
					2020 (Jan-Jun):	75.4	59
					YoY Comparison:	105.60%	30.50%