Campaign India Team
Aug 30, 2018

New Business League: July 2018 update

Ogilvy is back on top in the creative rankings; Dentsu X continues to lead media

New Business League: July 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 2 Ogilvy Wipro Project, Investica, ICICI Bank,Thermax, Shemaroo, Chumbak 63.8 Adani Reality 63.4 31
2 1 DDB Mudra Rainbow Hospital Project, Wicked Ride - Metro Bikes Retainer, Telangana government Project 71   61 35
3 3 J Walter Thompson Asian Paints Project, Exide Life Insurance, FICCI 43.4 Monte Carlo 38.8 57
4 6 Leo Burnett Anchor LB Mumbai, Welspun LB Mumbai, Manipal University Orchard Project 30   30 96
5 7 MullenLowe Lintas Group Bajaj Discover, Too Yumm, Fab India, Remit2India 28.7   28.7 12
6 9 Dentsu Discovery Jeet Project, Intergrow Brands, Prosper Fit 25.9 Uber 23.9 17
7 4 Isobar Fashion Brand 23.6   23.6 23
8 5 Publicis + Publicis Ambience Monte Carlo, Goodricke, Funsfood, GPI, Indian Oil, Arttidinox 22.4 MakeMyTrip 20.4 19
9 10 McCann Worldgroup Pfizer Project, Apollo Pipes, REC Project, Ikea-MOM Project 16.3 Reebok 14.3 30
10 7= TBWA Intel 13.4   13.4 1
11 12 Enormous Brands Dish TV 12   12 3
12 13 L&K Saatchi & Saatchi Muthoot Fin Corp, Blackberrys, Future Generali, Patanjali 7.8   7.8 5
13 18 FCB Bisleri Fonzo, Vistara, Tata AIA Life 9 GPI 7.3 4
14= 14= Merkley+Partners Land O'Frost 6.7   6.7 1
14= 81 Liqvd Asia Zee Media (ZMCL) 6.7   6.7 1
16= 15= Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6   6 3
16= 15= BC WebWise Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital 6   6 3
16= 15= Fruitbowl Digital Karvy Group Digital, Society Tea Digital, Vidyalankar Group Digital 6   6 3
19= 19= Media Moments GrabOnRent, VLCC Digital 5.4   5.4 3
19= 19= Columbus Snapdeal, Gas-O Fast Digital 5.4   5.4 2
            473.8 398
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Dentsu x coolwinks.com 38.7   38.7 13
2 3 Wavemaker Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard 409 Wipro Consumer Care 34.6 18
3 2 Lodestar Universal Wipro,IOCL, ClearScore 36.7 Mitsubishi 33.1 4
4 5 Mindshare SBI Life Insurance, Frankfinn Aviation Services, Instarem 26.3 HSBC 20.4 26
5 7 Lintas Media Group M G Motors, Mitsubishi, Revlon Global 14   14 6
6 6 PHD Vakrangee Software, DHL Digital, HSBC, Vivo Digital, Angel Wealth 14 Sports client 13.8 5
7 14 Mediacom Bose, adidas (Buying), Hilton Global 13.1 Revlon Global 12.4 6
8 4 Carat Microsoft, British Council, ZEE5, Fossil Group 25.3 Mother Dairy 12.3 31
9 8 Havas Media Netmeds.com, Bajaj Allianz, FMC India, Clarks Future Footwear 10.3   10.3 7
10 10 Zenith NIIT Digital, Ixigo, Akash Institute Performance, Welspun, Galderma 7.5 Magicbricks 5.5 7
11 11 Vizeum Car client 5.4   5.4 2
12 12 OMD MudraMax Qantas, Wipro Consumer Care, Adani Wilmar 4.5   4.5 3
13 9 Starcom SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 6.9 Mars 3.7 7
14 13 Spark Foundry Marriott, Lenovo 2.6   2.6 2
15 15 Chimp&z Inc Barista Coffee Company Digital 1.7   1.7 1
16 16 Madison Media Continental Coffee 1 Nestaway                                        0.4 0.4 1
17 17 SapientRazorfish Marriott 0.2   0.2 1
18= 18= Publicis Groupe          
18= 18= Famous Innovations        
18= 18= Bottle Openers          
            212.3 140

Source:
Campaign India