New Business League: July 2018 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  

 

CREATIVE AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	2	Ogilvy	Wipro Project, Investica, ICICI Bank,Thermax, Shemaroo, Chumbak	63.8	Adani Reality	63.4	31
2	1	DDB Mudra	Rainbow Hospital Project, Wicked Ride - Metro Bikes Retainer, Telangana government Project	71		61	35
3	3	J Walter Thompson	Asian Paints Project, Exide Life Insurance, FICCI	43.4	Monte Carlo	38.8	57
4	6	Leo Burnett	Anchor LB Mumbai, Welspun LB Mumbai, Manipal University Orchard Project	30		30	96
5	7	MullenLowe Lintas Group	Bajaj Discover, Too Yumm, Fab India, Remit2India	28.7		28.7	12
6	9	Dentsu	Discovery Jeet Project, Intergrow Brands, Prosper Fit	25.9	Uber	23.9	17
7	4	Isobar	Fashion Brand	23.6		23.6	23
8	5	Publicis + Publicis Ambience	Monte Carlo, Goodricke, Funsfood, GPI, Indian Oil, Arttidinox	22.4	MakeMyTrip	20.4	19
9	10	McCann Worldgroup	Pfizer Project, Apollo Pipes, REC Project, Ikea-MOM Project	16.3	Reebok	14.3	30
10	7=	TBWA	Intel	13.4		13.4	1
11	12	Enormous Brands	Dish TV	12		12	3
12	13	L&K Saatchi & Saatchi	Muthoot Fin Corp, Blackberrys, Future Generali, Patanjali	7.8		7.8	5
13	18	FCB	Bisleri Fonzo, Vistara, Tata AIA Life	9	GPI	7.3	4
14=	14=	Merkley+Partners	Land O'Frost	6.7		6.7	1
14=	81	Liqvd Asia	Zee Media (ZMCL)	6.7		6.7	1
16=	15=	Famous Innovations	VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein	6		6	3
16=	15=	BC WebWise	Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital	6		6	3
16=	15=	Fruitbowl Digital	Karvy Group Digital, Society Tea Digital, Vidyalankar Group Digital	6		6	3
19=	19=	Media Moments	GrabOnRent, VLCC Digital	5.4		5.4	3
19=	19=	Columbus	Snapdeal, Gas-O Fast Digital	5.4		5.4	2
						473.8	398

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Dentsu x	coolwinks.com	38.7		38.7	13
2	3	Wavemaker	Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard	409	Wipro Consumer Care	34.6	18
3	2	Lodestar Universal	Wipro,IOCL, ClearScore	36.7	Mitsubishi	33.1	4
4	5	Mindshare	SBI Life Insurance, Frankfinn Aviation Services, Instarem	26.3	HSBC	20.4	26
5	7	Lintas Media Group	M G Motors, Mitsubishi, Revlon Global	14		14	6
6	6	PHD	Vakrangee Software, DHL Digital, HSBC, Vivo Digital, Angel Wealth	14	Sports client	13.8	5
7	14	Mediacom	Bose, adidas (Buying), Hilton Global	13.1	Revlon Global	12.4	6
8	4	Carat	Microsoft, British Council, ZEE5, Fossil Group	25.3	Mother Dairy	12.3	31
9	8	Havas Media	Netmeds.com, Bajaj Allianz, FMC India, Clarks Future Footwear	10.3		10.3	7
10	10	Zenith	NIIT Digital, Ixigo, Akash Institute Performance, Welspun, Galderma	7.5	Magicbricks	5.5	7
11	11	Vizeum	Car client	5.4		5.4	2
12	12	OMD MudraMax	Qantas, Wipro Consumer Care, Adani Wilmar	4.5		4.5	3
13	9	Starcom	SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs	6.9	Mars	3.7	7
14	13	Spark Foundry	Marriott, Lenovo	2.6		2.6	2
15	15	Chimp&z Inc	Barista Coffee Company Digital	1.7		1.7	1
16	16	Madison Media	Continental Coffee	1	Nestaway                                        0.4	0.4	1
17	17	SapientRazorfish	Marriott	0.2		0.2	1
18=	18=	Publicis Groupe
18=	18=	Famous Innovations
18=	18=	Bottle Openers
						212.3	140