The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New Rank | Last Rank | Agency | Recent Wins | Estimated YTD win revenue (Rs Crore) | Recent Losses | Estimated overall YTD revenue | No. of wins |
| 1 | 1 | J. Walter Thompson | Radius, One assist, Gem Field, TGELF | 787.79 | 787.79 | 114 | |
| 2 | 2 | Mullen Lowe Lintas Group | Syntech Technology - Gionee Mobiles, TravelTriangle | 773.89 | 773.89 | 41 | |
| 3 | 8 | McCann Worldgroup | Snapdeal.com, Medtronics, Reckitt - DVM,Moov Project | 393.13 | VIP | 379.4 | 42 |
| 4 | 4 | Rediffusion Y&R | Pacific Mall, Taj Suraj kund, Taj Gurgaon | 377.49 | 377.49 | 16 | |
| 5 | 5 | Ogilvy | NFDC & I&B Ministry Project, Vector Technologies, Target Project | 426.22 | Fiat | 323.36 | 35 |
| 6 | 3 | Leo Burnett | Star HD, Maharaja Whiteline Project, Bacardi Project | 293.12 | Sony Entertainment TV | 287.98 | 30 |
| 7 | 6 | Publicis + Publicis Ambiance | Usha International, IDBI, DTDC, Bayer Project | 215.11 | 215.11 | 48 | |
| 8 | 7 | DDB Mudra | Enigma Project, Ujjivan, itel Mobile, EKYA Project | 216.2 | L&T Realty | 211.05 | 44 |
| 9 | 9 | Cheil | Fox Life, William Grant & Sons, inshorts (Digital) | 142.42 | 142.42 | 15 | |
| 10 | 10 | L&K Saatchi & Saatchi | Spencers Apparel, Purvankara | 122.21 | 122.21 | 16 | |
| 11 | 11 | Soho Square | Faber, Vasmol, Piaggio(Vespa and Aprilia) | 82.36 | 82.36 | 4 | |
| 12 | 13 | FCB | Jagran Prakashan Brands, Arogya Keralam(Digital), Equitas Holdings | 82.36 | Siemens | 74.57 | 4 |
| 13 | --- | Contract Advertising | YU Televentures, Aviva Life Insurance, BlueStone.com | 75.5 | Star TV | 43.21 | 5 |
| 14= | 12 | Social Konnect | HDFC ERGO(Social Media), Zee TV(Digital) | 41.18 | 41.18 | 2 | |
| 14= | --- | IBD | Morisons Baby Dreams, Only Vimal | 41.18 | 41.18 | 2 | |
| 16 | --- | Langoor | Krispy Kreme(Digital) | 34.32 | 34.32 | 2 | |
| 17 | 14 | Isobar | Panasonic (digital) | 28.93 | 28.93 | 11 | |
| 18 | 15 | iContract | Garnier (Digital) | 27.45 | 27.45 | 1 | |
| 19= | 16= | RK Swamy BBDO | Crompton Greaves | 20.59 | 20.59 | 1 | |
| 19= | 16= | Havas Worldwide | D'lecta | 20.59 | 20.59 | 1 | |
| 19= | --- | August Communications | ZIOX Mobiles | 20.59 | 20.59 | 1 | |
| 22 | 18 | Dentsu | TI Cycles (Digital), Maruti Suzuki (Digital) | 54.91 | Cremica | 18.88 | 3 |
| 23= | 19= | Whyness | VIP | 13.73 | 13.73 | 1 | |
| 23= | 19= | Madison | Asian Paints | 13.73 | 13.73 | 1 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New Rank | Last Rank | Agency | Recent Wins | Estimated YTD win revenue (Rs Crore) | Recent Losses | Estimated overall YTD revenue | No. of wins |
| 1 | 1 | Mindshare | Unichem Laboratories , Equitas Finance, Jamshedpur Continuous & Annealing Processing Company | 367.2 | 367.2 | 27 | |
| 2 | 3 | Havas Media | The Indian Hotels Company, Inbisco, Save the Children | 250.14 | 250.14 | 20 | |
| 3 | 2 | Lintas Media Group | Anmol Biscuits, Invesco Asset Management, Prestige Ice Creams | 182.77 | 182.77 | 5 | |
| 4 | 4 | Lodestar Universal | Mahindra Retail(babyoye.com) Digital, Coca-Cola, Saregama | 194 | Sony Pictures | 139.1 | 11 |
| 5 | 5 | Maxus | OLX, Infiniti Retail (Croma), Droom, Tata Motors | 142.42 | Nikon (Digital) | 78.93 | 4 |
| 6 | 6 | PHD | Volkswagen, Allianz, Hindsiam Bevs | 78.29 | 78.29 | 3 | |
| 7 | 9 | Madison Media | Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy | 78.93 | Amplifon | 50.01 | 5 |
| 8 | 8 | Zenith | Telenor(Digital), Lenovo, UtsavFashion(Performance Business） | 170.9 | GPI | 46.5 | 20 |
| 9 | 7 | OMD | Telenor, Met Life, Kamdhenu Paints, Fineti | 69.66 | Spice Mobility | 42.9 | 6 |
| 10 | 10 | Dentsu Media | Electronic Client | 39.4 | Bridgestone | 29.1 | 7 |
| 11 | 11 | Vizeum | Warner Brothers Pictures | 24.02 | 24.02 | 2 | |
| 12 | 15 | Starcom | Merck, Reliance General Insurance, Dabur(Digital) | 18.87 | 18.87 | 3 | |
| 13 | 12 | Alliance | Vivo | 13.73 | 13.73 | 1 | |
| 14 | 13 | Carat | IT Client | 13.3 | 13.3 | 19 | |
| 15= | 14 | Foxymoron | Ather Energy | 10.3 | 10.3 | 1 | |
| 15= | --- | Media Kinnect | Indiabulls Housing Finance | 10.3 | 10.3 | 1 | |
| 15= | --- | Hill & Knowlton | Aviva Life Insurance | 10.3 | 10.3 | 1 | |
| 18 | 17 | MEC | Konark Rajhans Estates, TimesJobs(Digital) | 7.89 | Metlife | -4.8 | 2 |
| 19 | 18 | Mediacom | Dilmah Tea, Royal Enfield | 20.59 | Volkswagen | -48.04 | 2 |
Also read: New Business League: June 2016 update
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