The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | J Walter Thompson | National Film Development Project, Star India Private Ltd Project, Monte Carlo | 738.78 | Horlicks | 732.08 | 87 |
| 2 | 2 | Ogilvy | SRM University, Siemens Corporate Project, MTR Foods | 591.41 | 591.41 | 49 | |
| 3 | 3 | MullenLowe Lintas Group | Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax | 289.9 | Croma | 283.2 | 34 |
| 4 | 8 | Publicis India | Zee TV, Big FM, N K Proteins Project | 292.88 | Times Group | 268.02 | 29 |
| 5 | 4 | DDB Mudra | Paras Dairy, Pepsi Project, All India Football Federation NA, Uber | 259.02 | 259.02 | 94 | |
| 6 | 5 | McCann Worldgroup | JCB Project, Ratnakar Bank Project | 245.22 | 245.22 | 31 | |
| 7 | 7 | Leo Burnett | Fiat (SI), SBI Life Insurance | 194.27 | 194.27 | 22 | |
| 8 | 6 | Rediffusion Y&R | Kaleesuwari Refinery Project, Syngenta Project | 190.32 | 190.32 | 8 | |
| 9 | 9 | Dentsu | Panasonic Project, Jones Lang LaSalle Residential | 129.31 | 129.31 | 15 | |
| 10 | 10 | L&K Saatchi & Saatchi | Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery | 103.97 | 103.97 | 12 | |
| 11 | Wieden + Kennedy | Budweiser, Haywards 5000, Dalmia Cement | 60.31 | 60.31 | 3 | ||
| 12 | 11 | Social Kinnect | IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 | 53.61 | 53.61 | 4 | |
| 13 | 12 | Famous Innovations | Ruosh, Taneira, Livpure | 46.91 | 46.91 | 3 | |
| 14= | 13= | DigitalF5 | Victorinox digital, Adlabs Imagica | 40.21 | 40.21 | 2 | |
| 14= | 13= | iCubeswire | Sanghi Cement (digital) | 40.21 | 40.21 | 2 | |
| 16 | 15 | Isobar | Sports client | 37.02 | 37.02 | 4 | |
| 17= | 16= | Hyphen | Regal shoes | 33.51 | 33.51 | 1 | |
| 17= | 16= | Indigo Consulting | Danone Digital | 33.51 | 33.51 | 1 | |
| 17= | 16= | WATConsult | Brussels Airlines (digital) | 33.51 | 33.51 | 2 | |
| 17= | 16= | Langoor | Goodness! (Digital), Tata Sky (Digital) | 33.51 | 33.51 | 3 | |
| 3,954.90 | 456 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Sterling Holiday Resorts, Faircent.com | 367.88 | 367.88 | 23 | |
| 2 | 2 | Mindshare | Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates | 308.78 | 303.68 | 24 | |
| 3 | 3 | Dentsu X | Car client | 262.26 | 262.26 | 4 | |
| 4 | 4 | MEC | NMIMS, Phonepe.com, CavinKare, Corvi | 266.3 | Cigna TTK | 259.81 | 6 |
| 5 | 5 | Mediacom | PayPal, PSA Group Global, Mars, Goibibo, Bosch-Siemens | 176.74 | 176.74 | 9 | |
| 6 | 9 | Lodestar Universal | BMW, Orient Electric, M.P Birla Group, Duroflex | 120.8 | 6 | ||
| 7 | 7 | Starcom | Kraft Heinz, Jeep SEO, Aditya Birla Health Insurance SEO | 111.53 | 111.53 | 9 | |
| 8 | 6 | Lintas Media Group | Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group | 119.6 | 109.54 | 5 | |
| 9 | 10 | Zenith | Honeywell, Reliance MF SEO, Nestle Nutrition (performance) | 94.37 | Foodpanda | 78.46 | 5 |
| 10 | Maxus | L'Oreal | 102.95 | Mathrubhumi | 75.86 | 1 | |
| 11 | 8 | OMD MudraMax | Dalmia Cement Bharat, Clicktable, Monster.com Project | 80.27 | Kraft Heinz | 41.73 | 12 |
| 12= | 11 | Famous Innovations | Ruosh | 20.59 | 20.59 | 2 | |
| 13= | 12= | Bottle Openers | Carrier | 10.3 | 10.3 | 1 | |
| 13= | 12= | Xposure | UCWeb | 10.3 | 10.3 | 1 | |
| 15 | 19 | Vizeum | Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles | 27.94 | Colors | 9.61 | 7 |
| 16= | 21N78E | IONA | 6.86 | 6.86 | 1 | ||
| 17 | 14 | PHD | Kazo, HP(digital) | 6.11 | 6.11 | 2 | |
| 18 | 15 | Motivator | Bajaj Corp | 5.12 | 5.12 | 1 | |
| 19 | 18 | Madison Media | Nestaway, Uber | 13.73 | MP Birla Cement | 3.67 | 2 |
| 20 | 20 | Carat | Standard Chartered Bank | 56.23 | Sony | -10.79 | 20 |
| 1,970.10 | 140 |
(Updated at 1500 hours on 1 September to reflect that McCann hasn't won the Ikea India account. Dentsu Impact manages Ikea. R3 has clarified the same to Campaign India.)
