New Business League: July 2017 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].  

 

CREATIVE AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	1	J Walter Thompson	National Film Development Project, Star India Private Ltd Project, Monte Carlo	738.78	Horlicks	732.08	87
2	2	Ogilvy	SRM University, Siemens Corporate Project, MTR Foods	591.41		591.41	49
3	3	MullenLowe Lintas Group	Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax	289.9	Croma	283.2	34
4	8	Publicis India	Zee TV, Big FM, N K Proteins Project	292.88	Times Group	268.02	29
5	4	DDB Mudra	Paras Dairy, Pepsi Project, All India Football Federation NA, Uber	259.02		259.02	94
6	5	McCann Worldgroup	JCB Project, Ratnakar Bank Project	245.22		245.22	31
7	7	Leo Burnett	Fiat (SI), SBI Life Insurance	194.27		194.27	22
8	6	Rediffusion Y&R	Kaleesuwari Refinery Project, Syngenta Project	190.32		190.32	8
9	9	Dentsu	Panasonic Project, Jones Lang LaSalle Residential	129.31		129.31	15
10	10	L&K Saatchi & Saatchi	Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery	103.97		103.97	12
11		Wieden + Kennedy	Budweiser, Haywards 5000, Dalmia Cement	60.31		60.31	3
12	11	Social Kinnect	IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21	53.61		53.61	4
13	12	Famous Innovations	Ruosh, Taneira, Livpure	46.91		46.91	3
14=	13=	DigitalF5	Victorinox digital, Adlabs Imagica	40.21		40.21	2
14=	13=	iCubeswire	Sanghi Cement (digital)	40.21		40.21	2
16	15	Isobar	Sports client	37.02		37.02	4
17=	16=	Hyphen	Regal shoes	33.51		33.51	1
17=	16=	Indigo Consulting	Danone Digital	33.51		33.51	1
17=	16=	WATConsult	Brussels Airlines (digital)	33.51		33.51	2
17=	16=	Langoor	Goodness! (Digital), Tata Sky (Digital)	33.51		33.51	3
						3,954.90	456

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	1	Havas Media	Sterling Holiday Resorts, Faircent.com	367.88		367.88	23
2	2	Mindshare	Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates	308.78		303.68	24
3	3	Dentsu X	Car client	262.26		262.26	4
4	4	MEC	NMIMS, Phonepe.com, CavinKare, Corvi	266.3	Cigna TTK	259.81	6
5	5	Mediacom	PayPal, PSA Group Global, Mars, Goibibo, Bosch-Siemens	176.74		176.74	9
6	9	Lodestar Universal	BMW, Orient Electric, M.P Birla Group, Duroflex	120.8			6
7	7	Starcom	Kraft Heinz, Jeep SEO, Aditya Birla Health Insurance SEO	111.53		111.53	9
8	6	Lintas Media Group	Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group	119.6		109.54	5
9	10	Zenith	Honeywell, Reliance MF SEO, Nestle Nutrition (performance)	94.37	Foodpanda	78.46	5
10		Maxus	L'Oreal	102.95	Mathrubhumi	75.86	1
11	8	OMD MudraMax	Dalmia Cement Bharat, Clicktable, Monster.com Project	80.27	Kraft Heinz	41.73	12
12=	11	Famous Innovations	Ruosh	20.59		20.59	2
13=	12=	Bottle Openers	Carrier	10.3		10.3	1
13=	12=	Xposure	UCWeb	10.3		10.3	1
15	19	Vizeum	Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles	27.94	Colors	9.61	7
16=		21N78E	IONA	6.86		6.86	1
17	14	PHD	Kazo, HP(digital)	6.11		6.11	2
18	15	Motivator	Bajaj Corp	5.12		5.12	1
19	18	Madison Media	Nestaway, Uber	13.73	MP Birla Cement	3.67	2
20	20	Carat	Standard Chartered Bank	56.23	Sony	-10.79	20
						1,970.10	140