Campaign India Team
Aug 28, 2017

New Business League: July 2017 update

JWT and Havas retain their lead

New Business League: July 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 J Walter Thompson National Film Development Project, Star India Private Ltd Project, Monte Carlo 738.78 Horlicks 732.08 87
2 2 Ogilvy SRM University, Siemens Corporate Project, MTR Foods 591.41   591.41 49
3 3 MullenLowe Lintas Group Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax 289.9 Croma 283.2 34
4 8 Publicis India Zee TV, Big FM, N K Proteins Project 292.88 Times Group 268.02 29
5 4 DDB Mudra Paras Dairy, Pepsi Project, All India Football Federation NA, Uber 259.02   259.02 94
6 5 McCann Worldgroup JCB Project, Ratnakar Bank Project 245.22   245.22 31
7 7 Leo Burnett Fiat (SI), SBI Life Insurance 194.27   194.27 22
8 6 Rediffusion Y&R Kaleesuwari Refinery Project, Syngenta Project 190.32   190.32 8
9 9 Dentsu Panasonic Project, Jones Lang LaSalle Residential 129.31   129.31 15
10 10 L&K Saatchi & Saatchi Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery 103.97   103.97 12
11   Wieden + Kennedy Budweiser, Haywards 5000, Dalmia Cement 60.31   60.31 3
12 11 Social Kinnect IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 53.61   53.61 4
13 12 Famous Innovations Ruosh, Taneira, Livpure 46.91   46.91 3
14= 13= DigitalF5 Victorinox digital, Adlabs Imagica 40.21   40.21 2
14= 13= iCubeswire Sanghi Cement (digital) 40.21   40.21 2
16 15 Isobar Sports client 37.02   37.02 4
17= 16= Hyphen Regal shoes 33.51   33.51 1
17= 16= Indigo Consulting Danone Digital 33.51   33.51 1
17= 16= WATConsult Brussels Airlines (digital) 33.51   33.51 2
17= 16= Langoor Goodness! (Digital), Tata Sky (Digital) 33.51   33.51 3
            3,954.90 456
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Havas Media Sterling Holiday Resorts, Faircent.com 367.88   367.88 23
2 2 Mindshare Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates 308.78   303.68 24
3 3 Dentsu X Car client 262.26   262.26 4
4 4 MEC NMIMS, Phonepe.com, CavinKare, Corvi 266.3 Cigna TTK 259.81 6
5 5 Mediacom PayPal, PSA Group Global, Mars, Goibibo, Bosch-Siemens 176.74   176.74 9
6 9 Lodestar Universal BMW, Orient Electric, M.P Birla Group, Duroflex 120.8     6
7 7 Starcom Kraft Heinz, Jeep SEO, Aditya Birla Health Insurance SEO 111.53   111.53 9
8 6 Lintas Media Group Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group 119.6   109.54 5
9 10 Zenith Honeywell, Reliance MF SEO, Nestle Nutrition (performance) 94.37 Foodpanda 78.46 5
10   Maxus L'Oreal 102.95 Mathrubhumi 75.86 1
11 8 OMD MudraMax Dalmia Cement Bharat, Clicktable, Monster.com Project 80.27 Kraft Heinz 41.73 12
12= 11 Famous Innovations Ruosh 20.59   20.59 2
13= 12= Bottle Openers Carrier 10.3   10.3 1
13= 12= Xposure UCWeb 10.3   10.3 1
15 19 Vizeum Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles 27.94 Colors 9.61 7
16=   21N78E IONA 6.86   6.86 1
17 14 PHD Kazo, HP(digital) 6.11   6.11 2
18 15 Motivator Bajaj Corp 5.12   5.12 1
19 18 Madison Media Nestaway, Uber 13.73 MP Birla Cement 3.67 2
20 20 Carat Standard Chartered Bank 56.23 Sony -10.79 20
            1,970.10 140

(Updated at 1500 hours on 1 September to reflect that McCann hasn't won the Ikea India account. Dentsu Impact manages Ikea. R3 has clarified the same to Campaign India.)

Source:
Campaign India

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