Campaign India Team
Apr 06, 2022

New Business League: February 2022 update

Mindshare retains the lead among media agencies while there's a change in the creative agency list

New Business League: February 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 9 Havas Worldwide Shaze Luxury Retail, Thoughtworks Technologies India Project, Vikram Solar 33.5   33.5 10
2 1 Ogilvy Mahindra & Mahindra, Lux Industries, Cowrks India 13.9   13.9 12
3 3 DDB Mudra Group Meta, Infosys Springboard, Life Insurance Council 13.4   13.4 5
4 2 Wondrlab Faasos Project, Cholayil Private Limited (Medimix), Tata Strive 12.1   12.1 44
5 4 Wunderman Thompson Sun Pharmaceutical, AU Small Finance, Edelweiss Project 8.5   8.5 16
6 8 VMLY&R Truecaller Project, BollyCoin Project, Amala Earth 5.9   5.9 13
7 10 The Womb Matter, TrueCaller, Livlively 5.5   5.5 5
8 5 M&C Saatchi Group Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project 4.3   4.3 4
9 6 BBDO P&G - Shiksha Project 3.7   3.7 2
10 7 Kinnect MX Player, Mahindra Electric Project 3.7   3.7 6
11 11 MullenLowe Lintas Group ITC Foods, Zebpay, Ferns N Petals Project 3.5   3.5 4
12 12 McCann Worldgroup IIFL Finance, Navi Finance Project, Etisalat/edcast 1.9   1.9 4
               
          2022 (Jan-Feb) 106.2 125
          2021 (Jan-Feb) 103.5 105
          YoY Comparison: 2.50% 19.00%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare Dmart, Earthmade Organix, Provee 28.8   28.8 12
2 6 Havas Media CoinSwitch, Valvoline, Supr Daily (Swiggy) 14.5   14.5 5
3 2 Wavemaker Paytm, Sharekhan (Digital/Content) Project, UNICEF (Offline) Project 6   6 5
4 3 MediaCom Raise Fintech Ventures, Raise Financial Services, Larsen & Toubro, Pocket FM 5.6   5.6 4
5 4 OMD MudraMax SAB TV Offline 0.7   0.7 1
6 5 Media Kinnect Turtlemint, Geojit Financial, Bajaj Consumer  0.4   0.4 3
               
          2022 (Jan-Feb) 53 30
          2021 (Jan-Feb) 31.3 16
          YoY Comparison: 69.10% 87.50%

 

Source:
Campaign India