New Business League: February 2022 update

Mindshare retains the lead among media agencies while there's a change in the creative agency list

Apr 06, 2022 02:28:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
19Havas WorldwideShaze Luxury Retail, Thoughtworks Technologies India Project, Vikram Solar33.5 33.510
21OgilvyMahindra & Mahindra, Lux Industries, Cowrks India13.9 13.912
33DDB Mudra GroupMeta, Infosys Springboard, Life Insurance Council13.4 13.45
42WondrlabFaasos Project, Cholayil Private Limited (Medimix), Tata Strive12.1 12.144
54Wunderman ThompsonSun Pharmaceutical, AU Small Finance, Edelweiss Project8.5 8.516
68VMLY&RTruecaller Project, BollyCoin Project, Amala Earth5.9 5.913
710The WombMatter, TrueCaller, Livlively5.5 5.55
85M&C Saatchi GroupCanva Project, Shareit Global Project, Coin DCX Project, Fi Money Project4.3 4.34
96BBDOP&G - Shiksha Project3.7 3.72
107KinnectMX Player, Mahindra Electric Project3.7 3.76
1111MullenLowe Lintas GroupITC Foods, Zebpay, Ferns N Petals Project3.5 3.54
1212McCann WorldgroupIIFL Finance, Navi Finance Project, Etisalat/edcast1.9 1.94
        
     2022 (Jan-Feb)106.2125
     2021 (Jan-Feb)103.5105
     YoY Comparison:2.50%19.00%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11MindshareDmart, Earthmade Organix, Provee28.8 28.812
26Havas MediaCoinSwitch, Valvoline, Supr Daily (Swiggy)14.5 14.55
32WavemakerPaytm, Sharekhan (Digital/Content) Project, UNICEF (Offline) Project6 65
43MediaComRaise Fintech Ventures, Raise Financial Services, Larsen & Toubro, Pocket FM5.6 5.64
54OMD MudraMaxSAB TV Offline0.7 0.71
65Media KinnectTurtlemint, Geojit Financial, Bajaj Consumer 0.4 0.43
        
     2022 (Jan-Feb)5330
     2021 (Jan-Feb)31.316
     YoY Comparison:69.10%87.50%