New Business League: February 2021 update

The creative agency list has a new leader while Wavemaker continues to lead among media agencies

Apr 11, 2021 07:23:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	13	DDB Mudra Group	Unilever Wall's Global, PoCo Mobiles Project, Twin Health	21.1		21.1	9
2	1	VMLY&R	Marico, KFC Projects, Axis Bank Project	20.9	Bel Cheese	20.9	27
3	2	IPG Team Dynamic	BMW	13.4		13.4	1
4	3	The Womb	MPL, WheelsEMI	12.9		12.9	2
5		Wondrlab	Emami Ltd, Lixil India, Dole Asia Holdings Project	7.4		7.4	19
6	8	MullenLowe Lintas Group	Waah Jobs, AkzoNobel Brands, UPSTOX	7.2		7.2	8
7	5	Havas Worldwide	Awlencan Innovations India, Dabur Tea, Visual Wizard Acadamy	6.2		6.2	7
8	4	FCB	Lakme, Elle18	6.7	IOCL (Indian Oil) project	5.4	2
9	7	Leo Burnett	Udemy Project	3.5	Fortis Healthcare	3.5	7
10	15	Wunderman Thompson	Carrier Airconditioning and Refrigeration, Coromandel Project, GlaxoSmithKline India Projec	3.2		3.2	7
11	6	Publicis + Publicis Ambience	Capital Foods	2.2		2.2	1
12	9	McCann Worldgroup	Manipal-UNEXT Project, Aster DM Healthcare Project	1.2		1.2	3
13	12	Grey Group	Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project	0.7		0.7	3
14	10	BBDO	Finance Client	0.4		0.4	2
15	11	BBH	CaratLane, Hotstar Project， GoodWorker Project	0.2		0.2	3
16	14	Ogilvy	Acko General Insurance Project	0.1		0.1	1
					2021 Jan - Feb	103.5	105
					2020 Jan - Feb	77.4	69
					YoY Comparison:	33.70%	52.20%

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Wavemaker	Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan)	17.4		17.4	9
2	5	MediaCom	Saridon	7.4		7.4	1
3	2	Zenith	Urban Company, MamaEarth	3.4		3.4	2
4	6	Starcom	Junglee Entertainment, Boat	2.9		2.9	2
5	20	OMD MudraMax	Cuemath	1.6		1.6	1
6	3	Havas Media	CG Foods India Digital Media	1.2		1.2	1
					2021 Jan-Feb	31.3	16
					2020 Jan-Feb	18	14
					YoY Comparison:	74.50%	14.30%