The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank This Month |
Rank Last Month |
Agency |
Recent Wins |
Estimated YTD Win Revenue (crore) |
Recent Losses |
Estimated Overall YTD Win Revenue (crore) |
No. of wins |
1 |
13 |
DDB Mudra Group |
Unilever Wall's Global, PoCo Mobiles Project, Twin Health |
21.1 |
|
21.1 |
9 |
2 |
1 |
VMLY&R |
Marico, KFC Projects, Axis Bank Project |
20.9 |
Bel Cheese |
20.9 |
27 |
3 |
2 |
IPG Team Dynamic |
BMW |
13.4 |
|
13.4 |
1 |
4 |
3 |
The Womb |
MPL, WheelsEMI |
12.9 |
|
12.9 |
2 |
5 |
|
Wondrlab |
Emami Ltd, Lixil India, Dole Asia Holdings Project |
7.4 |
|
7.4 |
19 |
6 |
8 |
MullenLowe Lintas Group |
Waah Jobs, AkzoNobel Brands, UPSTOX |
7.2 |
|
7.2 |
8 |
7 |
5 |
Havas Worldwide |
Awlencan Innovations India, Dabur Tea, Visual Wizard Acadamy |
6.2 |
|
6.2 |
7 |
8 |
4 |
FCB |
Lakme, Elle18 |
6.7 |
IOCL (Indian Oil) project |
5.4 |
2 |
9 |
7 |
Leo Burnett |
Udemy Project |
3.5 |
Fortis Healthcare |
3.5 |
7 |
10 |
15 |
Wunderman Thompson |
Carrier Airconditioning and Refrigeration, Coromandel Project, GlaxoSmithKline India Projec |
3.2 |
|
3.2 |
7 |
11 |
6 |
Publicis + Publicis Ambience |
Capital Foods |
2.2 |
|
2.2 |
1 |
12 |
9 |
McCann Worldgroup |
Manipal-UNEXT Project, Aster DM Healthcare Project |
1.2 |
|
1.2 |
3 |
13 |
12 |
Grey Group |
Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project |
0.7 |
|
0.7 |
3 |
14 |
10 |
BBDO |
Finance Client |
0.4 |
|
0.4 |
2 |
15 |
11 |
BBH |
CaratLane, Hotstar Project, GoodWorker Project |
0.2 |
|
0.2 |
3 |
16 |
14 |
Ogilvy |
Acko General Insurance Project |
0.1 |
|
0.1 |
1 |
|
|
|
|
|
2021 Jan - Feb |
103.5 |
105 |
|
|
|
|
|
2020 Jan - Feb |
77.4 |
69 |
|
|
|
|
|
YoY Comparison: |
33.70% |
52.20% |
MEDIA AGENCY LEAGUE
Rank This Month |
Rank Last Month |
Agency |
Recent Wins |
Estimated YTD Win Revenue (crore) |
Recent Losses |
Estimated Overall YTD Win Revenue (crore) |
No. of wins |
1 |
1 |
Wavemaker |
Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan) |
17.4 |
|
17.4 |
9 |
2 |
5 |
MediaCom |
Saridon |
7.4 |
|
7.4 |
1 |
3 |
2 |
Zenith |
Urban Company, MamaEarth |
3.4 |
|
3.4 |
2 |
4 |
6 |
Starcom |
Junglee Entertainment, Boat |
2.9 |
|
2.9 |
2 |
5 |
20 |
OMD MudraMax |
Cuemath |
1.6 |
|
1.6 |
1 |
6 |
3 |
Havas Media |
CG Foods India Digital Media |
1.2 |
|
1.2 |
1 |
|
|
|
|
|
2021 Jan-Feb |
31.3 |
16 |
|
|
|
|
|
2020 Jan-Feb |
18 |
14 |
|
|
|
|
|
YoY Comparison: |
74.50% |
14.30% |