New Business League: February 2021 update

The creative agency list has a new leader while Wavemaker continues to lead among media agencies

Apr 11, 2021 07:23:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
113DDB Mudra GroupUnilever Wall's Global, PoCo Mobiles Project, Twin Health21.1 21.19
21VMLY&RMarico, KFC Projects, Axis Bank Project20.9Bel Cheese20.927
32IPG Team DynamicBMW13.4 13.41
43The WombMPL, WheelsEMI12.9 12.92
5 WondrlabEmami Ltd, Lixil India, Dole Asia Holdings Project7.4 7.419
68MullenLowe Lintas GroupWaah Jobs, AkzoNobel Brands, UPSTOX7.2 7.28
75Havas WorldwideAwlencan Innovations India, Dabur Tea, Visual Wizard Acadamy6.2 6.27
84FCBLakme, Elle186.7IOCL (Indian Oil) project5.42
97Leo BurnettUdemy Project3.5Fortis Healthcare3.57
1015Wunderman ThompsonCarrier Airconditioning and Refrigeration, Coromandel Project, GlaxoSmithKline India Projec3.2 3.27
116Publicis + Publicis AmbienceCapital Foods2.2 2.21
129McCann WorldgroupManipal-UNEXT Project, Aster DM Healthcare Project1.2 1.23
1312Grey GroupY-Axis, Tata Mutual Fund Project, Aditya Birla Group Project0.7 0.73
1410BBDOFinance Client0.4 0.42
1511BBHCaratLane, Hotstar Project, GoodWorker Project0.2 0.23
       16        14OgilvyAcko General Insurance Project0.1 0.11
     2021 Jan - Feb103.5105
     2020 Jan - Feb77.469
     YoY Comparison:33.70%52.20%
 
MEDIA AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
11WavemakerZydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan)17.4 17.49
25MediaComSaridon7.4 7.41
32ZenithUrban Company, MamaEarth3.4 3.42
46StarcomJunglee Entertainment, Boat2.9 2.92
520OMD MudraMaxCuemath1.6 1.61
63Havas MediaCG Foods India Digital Media1.2 1.21
     2021 Jan-Feb31.316
     2020 Jan-Feb1814
     YoY Comparison:74.50%14.30%

 

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