Campaign India Team
Apr 11, 2021

New Business League: February 2021 update

The creative agency list has a new leader while Wavemaker continues to lead among media agencies

New Business League: February 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 13 DDB Mudra Group Unilever Wall's Global, PoCo Mobiles Project, Twin Health 21.1   21.1 9
2 1 VMLY&R Marico, KFC Projects, Axis Bank Project 20.9 Bel Cheese 20.9 27
3 2 IPG Team Dynamic BMW 13.4   13.4 1
4 3 The Womb MPL, WheelsEMI 12.9   12.9 2
5   Wondrlab Emami Ltd, Lixil India, Dole Asia Holdings Project 7.4   7.4 19
6 8 MullenLowe Lintas Group Waah Jobs, AkzoNobel Brands, UPSTOX 7.2   7.2 8
7 5 Havas Worldwide Awlencan Innovations India, Dabur Tea, Visual Wizard Acadamy 6.2   6.2 7
8 4 FCB Lakme, Elle18 6.7 IOCL (Indian Oil) project 5.4 2
9 7 Leo Burnett Udemy Project 3.5 Fortis Healthcare 3.5 7
10 15 Wunderman Thompson Carrier Airconditioning and Refrigeration, Coromandel Project, GlaxoSmithKline India Projec 3.2   3.2 7
11 6 Publicis + Publicis Ambience Capital Foods 2.2   2.2 1
12 9 McCann Worldgroup Manipal-UNEXT Project, Aster DM Healthcare Project 1.2   1.2 3
13 12 Grey Group Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project 0.7   0.7 3
14 10 BBDO Finance Client 0.4   0.4 2
15 11 BBH CaratLane, Hotstar Project, GoodWorker Project 0.2   0.2 3
       16         14 Ogilvy Acko General Insurance Project 0.1   0.1 1
          2021 Jan - Feb 103.5 105
          2020 Jan - Feb 77.4 69
          YoY Comparison: 33.70% 52.20%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Wavemaker Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan) 17.4   17.4 9
2 5 MediaCom Saridon 7.4   7.4 1
3 2 Zenith Urban Company, MamaEarth 3.4   3.4 2
4 6 Starcom Junglee Entertainment, Boat 2.9   2.9 2
5 20 OMD MudraMax Cuemath 1.6   1.6 1
6 3 Havas Media CG Foods India Digital Media 1.2   1.2 1
          2021 Jan-Feb 31.3 16
          2020 Jan-Feb 18 14
          YoY Comparison: 74.50% 14.30%

 

Source:
Campaign India

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