New Business League: August 2022 update

The media agency list has a new leader

Oct 12, 2022 08:59:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11Havas WorldwideBurgerKing, Stashfin Project, Walkroo Project67.7 67.729
22DDB Mudra GroupPrompt Project, One Plus, Purvankara, Mars50 5042
35Wunderman ThompsonIntegrated Health Information Systems, Halidrams48.7 48.774
44L&K Saatchi & SaatchiAkasa Air, Goodricke Group Ltd, AJIO43.6 43.630
53Leo BurnettPepsiCo brands42.9 42.924
66WondrlabEicher Motors (Royal Enfield) Project, PTC India Project, United Breweries32.4 32.4136
77OgilvyUnibic Foods India, Aditya Birla Group, Bio Veda Farmacy26.5 26.519
88LS DigitalCanon, Kotak Cherry, Kotak GI14.3 14.318
910VMLY&RSpotify, Cipla Project, Meta Project14 1435
1011McCann WorldgroupAgoda Project, 3M Project, Rossar12.8 12.823
119DentsuAuto Client14.2Ajio12.230
1212CentrickEFL Global, LuvLap, Kirloskar Vasundhara10.1 10.15
1313The WombRupeek, Epigamia, Jolies9.7 9.79
1416KinnectPernod Ricard - Royal Stag, Asian Paints - TruCare, G Square website maintenance and SEO8.9 8.919
1514BBHRoposo8 84
1615DigitasEmbassy Group, OKAYA Power Group8 86
1718BBDOMars pet care project , Brown Foreman, Zinka Logistics Solutions7.3 7.39
1817FoxymoronKingfisher6.7 6.71
1919OrchardICICI Bank, Cleartrip5.4 5.44
2020M&C SaatchiCanva Project, Shareit Global Project, Coin DCX Project, Fi Money Project4.9 4.95
        
     2022 (Jan-Aug)457538
     2021 (Jan-Aug)408417
     YoY Comparison12.00%29.00%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
13Havas MediaSavex Technologies - Fire Bolt, Bundl Technologies45.3 45.322
22PerformicsTikTok Content, Mondelez International, Lenskart, Baidyanath Group41.2 41.228
31MindshareSBI Life Offline media, Biotique, Lux Industries Digital + OOH45.6 34.232
47WavemakerMondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah44.9Acko Life Insurance24.414
54ZenithHomelane, Pep Technologies17.5 17.512
65iProspectIT Client16.6 16.69
76MediaComFunNFood, Lendingkart, Dhan.co15.4 15.410
88CaratAuto Client11.6 11.62
99dentsu XTata 1MG Technologies, Bosch, Dabur India11.2 11.28
1013LS DigitalBoddess, Puretech, CEAT, Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony10.8 10.839
11 Publicis MediaPepsiCo10.3 10.31
1210PHDAcko Life Insurance8.6 8.61
1311StarcomAbbott Laboratories Project7.5 7.55
1412InitiativeR K Marbles, ITC, BIC Cello India7.4 7.43
1514OMD MudraMaxSAB TV Offline2.4 2.42
1615DentsuTata 1mg1.7 1.21
1716Media KinnectJio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer0.7 0.77
1817Lodestar UM    0
1919m/SIXZee News, VKC Nuts2.2 -0.95
2018EssenceBombay Shaving Company, Plum, Rebel Foods0.7Homelane-13
        
     2022 (Jan-Aug)265.5201
     2021 (Jan-Aug)178.2106
     YoY Comparison:49.00%89.60%