The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank This Month |
Rank Last Month |
Agency |
Recent Wins |
Estimated YTD Win Revenue (crore) |
Recent Losses |
Estimated Overall YTD Win Revenue (crore) |
No. of wins |
1 |
1 |
Ogilvy |
Campus Shoes, Google's Ignition Labs, Uber India Systems Pvt Ltd Project, Wipro Project |
73 |
Adani Reality |
72.7 |
35 |
2 |
2 |
DDB Mudra |
TCS-iON, Bestochem Pharma, PSI- Contraceptive Folio Campaign Project, Rainbow Hospital Project |
79 |
|
69 |
39 |
3 |
3 |
J Walter Thompson |
Moving Pixels Project, Wipro Project, ICC Business Corporation FZ-LLC Project, Asian Paints Project |
52.8 |
Monte Carlo |
48.2 |
75 |
4 |
4 |
Leo Burnett |
Anchor Electricals, Cathay Pacific, California Almonds LB Delhi, Anchor LB Mumbai |
37.5 |
|
37.5 |
112 |
5 |
5 |
MullenLowe Lintas Group |
Pharmeasy Retainer, Modern Bread Retainer, ITC Retainer, Bajaj Discover |
35.6 |
|
35.6 |
15 |
6 |
8 |
Publicis + Publicis Ambience |
Genting Cruise Lines Project, NBA, Monte Carlo, Goodricke |
27.8 |
MakeMyTrip |
25.8 |
21 |
7 |
7 |
Isobar |
Fashion Brand |
23.6 |
|
23.6 |
23 |
8 |
6 |
Dentsu |
Discovery Jeet Project, Intergrow Brands, Prosper Fit |
25.9 |
Uber |
21.8 |
17 |
9 |
10 |
TBWA |
Intel |
13.4 |
|
13.4 |
1 |
10 |
9 |
McCann Worldgroup |
Eris Lifesciences, Maverix Platforms Project, Uber Eats Project, Pfizer Project |
18.2 |
Cathay Pacific |
12.2 |
35 |
11 |
11 |
Enormous Brands |
Dish TV |
12 |
|
12 |
3 |
12 |
12 |
L&K Saatchi & Saatchi |
Birla Liva, Muthoot Fin Corp, Blackberrys |
9.8 |
|
9.8 |
6 |
13 |
43 |
RepIndia |
Flipkart ads |
8.7 |
|
8.7 |
2 |
14 |
13 |
FCB India |
Bisleri Fonzo, Vistara, Tata AIA Life |
9 |
GPI |
7.3 |
4 |
15= |
14= |
Merkley+Partners |
Land O'Frost |
6.7 |
|
6.7 |
1 |
15= |
14= |
Liqvd Asia |
|
6.7 |
|
6.7 |
1 |
17= |
16= |
Famous Innovations |
VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein |
6 |
|
6 |
3 |
18= |
16= |
BC WebWise |
Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital |
6 |
|
6 |
3 |
19 |
16= |
Fruitbowl Digital |
Karvy Group Digital, Society Tea Digital, Vidyalankar Group Digita |
6 |
|
6 |
3 |
20 |
19= |
Media Moments |
GrabOnRent, VLCC Digital |
5.4 |
|
5.4 |
3 |
|
|
|
|
|
|
529.5 |
454 |
MEDIA AGENCY LEAGUE
Rank This Month |
Rank Last Month |
Agency |
Recent Wins |
Estimated YTD Win Revenue (crore) |
Recent Losses |
Estimated Overall YTD Win Revenue (crore) |
No. of wins |
1 |
4 |
Mindshare |
Unilever AOR (Digital), SBI Life, KCK Agro Products, SBI Life Insurance |
60.7 |
HSBC |
54.7 |
32 |
2 |
7 |
Mediacom |
Vivo, Bose, I-on D- VOIS communications, Oyster Bath - Wellness by Water, adidas (Buying) |
52.4 |
Revlon Global |
51.7 |
10 |
3 |
1 |
Dentsu X |
Coolwinks.com |
38.7 |
|
38.7 |
13 |
4 |
2 |
Wavemaker |
Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard |
40.9 |
Wipro Consumer Care |
34.6 |
18 |
5 |
3 |
Lodestar Universal |
Wipro,IOCL, ClearScore |
36.7 |
Cathay Pacific |
31.9 |
4 |
6 |
9 |
Havas Media |
Oyo Rooms Media AOR, OYO, Modern Foods Media AOR, Netmeds.com |
18.3 |
Nestle Skin Health |
17 |
12 |
7 |
5 |
Lintas Media Group |
Anchor Electricals, M G Motors, Mitsubishi |
15.7 |
|
15.7 |
7 |
8 |
10 |
Zenith |
MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health, NIIT Digital |
14.4 |
Magicbricks |
13.4 |
11 |
9 |
8 |
Carat |
Microsoft, British Council, ZEE5, Fossil Group |
25.3 |
Mother Dairy |
12.3 |
31 |
10 |
11 |
Vizeum |
Car client |
5.4 |
|
5.4 |
2 |
11 |
13 |
Starcom |
SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs |
6.9 |
Mars |
3.7 |
7 |
12 |
12 |
OMD MudraMax |
Qantas, Wipro Consumer Care, Adani Wilmar |
4.5 |
Anchor Electricals |
2.8 |
3 |
13 |
14 |
Spark Foundry |
Marriott, Lenovo |
2.6 |
|
2.6 |
2 |
15 |
17 |
SapientRazorfish |
Marriott |
0.2 |
|
0.2 |
1 |
16= |
18= |
Publicis Groupe |
|
|
|
|
|
16= |
18= |
Famous Innovations |
|
|
|
|
16= |
18= |
Bottle Openers |
|
|
|
|
|
19 |
16 |
Madison Media |
Bajaj Electricals, Continental Coffee |
2.7 |
Oyo Rooms |
-0.5 |
2 |
20 |
18= |
Motivator |
|
|
Disney |
-1.3 |
|
|
|
|
|
|
|
269.1 |
161 |