The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Ogilvy | Campus Shoes, Google's Ignition Labs, Uber India Systems Pvt Ltd Project, Wipro Project | 73 | Adani Reality | 72.7 | 35 |
| 2 | 2 | DDB Mudra | TCS-iON, Bestochem Pharma, PSI- Contraceptive Folio Campaign Project, Rainbow Hospital Project | 79 | 69 | 39 | |
| 3 | 3 | J Walter Thompson | Moving Pixels Project, Wipro Project, ICC Business Corporation FZ-LLC Project, Asian Paints Project | 52.8 | Monte Carlo | 48.2 | 75 |
| 4 | 4 | Leo Burnett | Anchor Electricals, Cathay Pacific, California Almonds LB Delhi, Anchor LB Mumbai | 37.5 | 37.5 | 112 | |
| 5 | 5 | MullenLowe Lintas Group | Pharmeasy Retainer, Modern Bread Retainer, ITC Retainer, Bajaj Discover | 35.6 | 35.6 | 15 | |
| 6 | 8 | Publicis + Publicis Ambience | Genting Cruise Lines Project, NBA, Monte Carlo, Goodricke | 27.8 | MakeMyTrip | 25.8 | 21 |
| 7 | 7 | Isobar | Fashion Brand | 23.6 | 23.6 | 23 | |
| 8 | 6 | Dentsu | Discovery Jeet Project, Intergrow Brands, Prosper Fit | 25.9 | Uber | 21.8 | 17 |
| 9 | 10 | TBWA | Intel | 13.4 | 13.4 | 1 | |
| 10 | 9 | McCann Worldgroup | Eris Lifesciences, Maverix Platforms Project, Uber Eats Project, Pfizer Project | 18.2 | Cathay Pacific | 12.2 | 35 |
| 11 | 11 | Enormous Brands | Dish TV | 12 | 12 | 3 | |
| 12 | 12 | L&K Saatchi & Saatchi | Birla Liva, Muthoot Fin Corp, Blackberrys | 9.8 | 9.8 | 6 | |
| 13 | 43 | RepIndia | Flipkart ads | 8.7 | 8.7 | 2 | |
| 14 | 13 | FCB India | Bisleri Fonzo, Vistara， Tata AIA Life | 9 | GPI | 7.3 | 4 |
| 15= | 14= | Merkley+Partners | Land O'Frost | 6.7 | 6.7 | 1 | |
| 15= | 14= | Liqvd Asia | 6.7 | 6.7 | 1 | ||
| 17= | 16= | Famous Innovations | VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein | 6 | 6 | 3 | |
| 18= | 16= | BC WebWise | Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital | 6 | 6 | 3 | |
| 19 | 16= | Fruitbowl Digital | Karvy Group Digital, Society Tea Digital, Vidyalankar Group Digita | 6 | 6 | 3 | |
| 20 | 19= | Media Moments | GrabOnRent, VLCC Digital | 5.4 | 5.4 | 3 | |
| 529.5 | 454 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 4 | Mindshare | Unilever AOR (Digital), SBI Life, KCK Agro Products, SBI Life Insurance | 60.7 | HSBC | 54.7 | 32 |
| 2 | 7 | Mediacom | Vivo, Bose, I-on D- VOIS communications, Oyster Bath - Wellness by Water, adidas (Buying) | 52.4 | Revlon Global | 51.7 | 10 |
| 3 | 1 | Dentsu X | Coolwinks.com | 38.7 | 38.7 | 13 | |
| 4 | 2 | Wavemaker | Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard | 40.9 | Wipro Consumer Care | 34.6 | 18 |
| 5 | 3 | Lodestar Universal | Wipro,IOCL, ClearScore | 36.7 | Cathay Pacific | 31.9 | 4 |
| 6 | 9 | Havas Media | Oyo Rooms Media AOR, OYO, Modern Foods Media AOR, Netmeds.com | 18.3 | Nestle Skin Health | 17 | 12 |
| 7 | 5 | Lintas Media Group | Anchor Electricals, M G Motors, Mitsubishi | 15.7 | 15.7 | 7 | |
| 8 | 10 | Zenith | MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health, NIIT Digital | 14.4 | Magicbricks | 13.4 | 11 |
| 9 | 8 | Carat | Microsoft, British Council, ZEE5, Fossil Group | 25.3 | Mother Dairy | 12.3 | 31 |
| 10 | 11 | Vizeum | Car client | 5.4 | 5.4 | 2 | |
| 11 | 13 | Starcom | SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs | 6.9 | Mars | 3.7 | 7 |
| 12 | 12 | OMD MudraMax | Qantas, Wipro Consumer Care, Adani Wilmar | 4.5 | Anchor Electricals | 2.8 | 3 |
| 13 | 14 | Spark Foundry | Marriott, Lenovo | 2.6 | 2.6 | 2 | |
| 15 | 17 | SapientRazorfish | Marriott | 0.2 | 0.2 | 1 | |
| 16= | 18= | Publicis Groupe | |||||
| 16= | 18= | Famous Innovations | |||||
| 16= | 18= | Bottle Openers | |||||
| 19 | 16 | Madison Media | Bajaj Electricals, Continental Coffee | 2.7 | Oyo Rooms | -0.5 | 2 |
| 20 | 18= | Motivator | Disney | -1.3 | |||
| 269.1 | 161 | ||||||
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