New Business League: August 2018 update

Mindshare takes the lead in the media rankings, Ogilvy continues to lead creative

Oct 09, 2018 08:13:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank This Month

Rank Last Month

Agency

Recent Wins

Estimated YTD Win Revenue (crore)

Recent Losses

Estimated Overall YTD Win Revenue (crore)

No. of wins

Ogilvy

Campus Shoes, Google's Ignition Labs, Uber India Systems Pvt Ltd Project, Wipro Project

Adani Reality

72.7

DDB Mudra

TCS-iON, Bestochem Pharma, PSI- Contraceptive Folio Campaign Project, Rainbow Hospital Project

J Walter Thompson

Moving Pixels Project, Wipro Project, ICC Business Corporation FZ-LLC Project, Asian Paints Project

52.8

Monte Carlo

48.2

Leo Burnett

Anchor Electricals, Cathay Pacific, California Almonds LB Delhi, Anchor LB Mumbai

37.5

112

MullenLowe Lintas Group

Pharmeasy Retainer, Modern Bread Retainer, ITC Retainer, Bajaj Discover

35.6

Publicis + Publicis Ambience

Genting Cruise Lines Project, NBA, Monte Carlo, Goodricke

27.8

MakeMyTrip

25.8

Isobar

Fashion Brand

23.6

Dentsu

Discovery Jeet Project, Intergrow Brands, Prosper Fit

25.9

Uber

21.8

TBWA

Intel

13.4

McCann Worldgroup

Eris Lifesciences, Maverix Platforms Project, Uber Eats Project, Pfizer Project

18.2

Cathay Pacific

12.2

Enormous Brands

Dish TV

L&K Saatchi & Saatchi

Birla Liva, Muthoot Fin Corp, Blackberrys

9.8

RepIndia

Flipkart ads

8.7

FCB India

Bisleri Fonzo, Vistara， Tata AIA Life

GPI

7.3

15=

14=

Merkley+Partners

Land O'Frost

6.7

15=

14=

Liqvd Asia

6.7

17=

16=

Famous Innovations

VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein

18=

16=

BC WebWise

Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital

16=

Fruitbowl Digital

Karvy Group Digital, Society Tea Digital, Vidyalankar Group Digita

19=

Media Moments

GrabOnRent, VLCC Digital

5.4

529.5

454

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	4	Mindshare	Unilever AOR (Digital), SBI Life, KCK Agro Products, SBI Life Insurance	60.7	HSBC	54.7	32
2	7	Mediacom	Vivo, Bose, I-onÂ D- VOIS communications, Oyster Bath - Wellness by Water, adidas (Buying)	52.4	Revlon Global	51.7	10
3	1	Dentsu X	Coolwinks.com	38.7		38.7	13
4	2	Wavemaker	Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard	40.9	Wipro Consumer Care	34.6	18
5	3	Lodestar Universal	Wipro,IOCL, ClearScore	36.7	Cathay Pacific	31.9	4
6	9	Havas Media	Oyo Rooms Media AOR, OYO, Modern Foods Media AOR, Netmeds.com	18.3	Nestle Skin Health	17	12
7	5	Lintas Media Group	Anchor Electricals, M G Motors, Mitsubishi	15.7		15.7	7
8	10	Zenith	MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health, NIIT Digital	14.4	Magicbricks	13.4	11
9	8	Carat	Microsoft, British Council, ZEE5, Fossil Group	25.3	Mother Dairy	12.3	31
10	11	Vizeum	Car client	5.4		5.4	2
11	13	Starcom	SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs	6.9	Mars	3.7	7
12	12	OMD MudraMax	Qantas, Wipro Consumer Care, Adani Wilmar	4.5	Anchor Electricals	2.8	3
13	14	Spark Foundry	Marriott, Lenovo	2.6		2.6	2
15	17	SapientRazorfish	Marriott	0.2		0.2	1
16=	18=	Publicis Groupe
16=	18=	Famous Innovations
16=	18=	Bottle Openers
19	16	Madison Media	Bajaj Electricals, Continental Coffee	2.7	Oyo Rooms	-0.5	2
20	18=	Motivator			Disney	-1.3
						269.1	161