Campaign India Team
Oct 09, 2018

New Business League: August 2018 update

Mindshare takes the lead in the media rankings, Ogilvy continues to lead creative

New Business League: August 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Ogilvy Campus Shoes, Google's Ignition Labs, Uber India Systems Pvt Ltd Project, Wipro Project 73 Adani Reality 72.7 35
2 2 DDB Mudra TCS-iON, Bestochem Pharma, PSI- Contraceptive Folio Campaign Project, Rainbow Hospital Project 79   69 39
3 3 J Walter Thompson Moving Pixels Project, Wipro Project, ICC Business Corporation FZ-LLC Project, Asian Paints Project 52.8 Monte Carlo 48.2 75
4 4 Leo Burnett Anchor Electricals, Cathay Pacific, California Almonds LB Delhi, Anchor LB Mumbai 37.5   37.5 112
5 5 MullenLowe Lintas Group Pharmeasy Retainer, Modern Bread Retainer, ITC Retainer,  Bajaj Discover 35.6   35.6 15
6 8 Publicis + Publicis Ambience Genting Cruise Lines Project, NBA, Monte Carlo, Goodricke 27.8 MakeMyTrip 25.8 21
7 7 Isobar Fashion Brand 23.6   23.6 23
8 6 Dentsu Discovery Jeet Project, Intergrow Brands, Prosper Fit 25.9 Uber 21.8 17
9 10 TBWA Intel 13.4   13.4 1
10 9 McCann Worldgroup Eris Lifesciences, Maverix Platforms Project, Uber Eats Project, Pfizer Project 18.2 Cathay Pacific 12.2 35
11 11 Enormous Brands Dish TV 12   12 3
12 12 L&K Saatchi & Saatchi Birla Liva, Muthoot Fin Corp, Blackberrys 9.8   9.8 6
13 43 RepIndia Flipkart ads 8.7   8.7 2
14 13 FCB India Bisleri Fonzo, Vistara, Tata AIA Life 9 GPI 7.3 4
15= 14= Merkley+Partners Land O'Frost 6.7   6.7 1
15= 14= Liqvd Asia   6.7   6.7 1
17= 16= Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6   6 3
18= 16= BC WebWise Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital 6   6 3
19 16= Fruitbowl Digital Karvy Group Digital, Society Tea Digital, Vidyalankar Group Digita 6   6 3
20 19= Media Moments GrabOnRent, VLCC Digital 5.4   5.4 3
            529.5 454
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 4 Mindshare Unilever AOR (Digital), SBI Life,  KCK Agro Products, SBI Life Insurance 60.7 HSBC 54.7 32
2 7 Mediacom Vivo, Bose, I-on D- VOIS communications, Oyster Bath - Wellness by Water, adidas (Buying) 52.4 Revlon Global 51.7 10
3 1 Dentsu X Coolwinks.com 38.7   38.7 13
4 2 Wavemaker Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard 40.9 Wipro Consumer Care 34.6 18
5 3 Lodestar Universal Wipro,IOCL, ClearScore 36.7 Cathay Pacific 31.9 4
6 9 Havas Media Oyo Rooms Media AOR, OYO, Modern Foods Media AOR, Netmeds.com 18.3 Nestle Skin Health 17 12
7 5 Lintas Media Group Anchor Electricals, M G Motors, Mitsubishi 15.7   15.7 7
8 10 Zenith MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health, NIIT Digital 14.4 Magicbricks 13.4 11
9 8 Carat Microsoft, British Council, ZEE5, Fossil Group 25.3 Mother Dairy 12.3 31
10 11 Vizeum Car client 5.4   5.4 2
11 13 Starcom SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 6.9 Mars 3.7 7
12 12 OMD MudraMax Qantas, Wipro Consumer Care, Adani Wilmar 4.5 Anchor Electricals 2.8 3
13 14 Spark Foundry Marriott, Lenovo 2.6   2.6 2
15 17 SapientRazorfish Marriott 0.2   0.2 1
16= 18= Publicis Groupe          
16= 18= Famous Innovations        
16= 18= Bottle Openers          
19 16 Madison Media Bajaj Electricals, Continental Coffee 2.7 Oyo Rooms -0.5 2
20 18= Motivator     Disney -1.3  
            269.1 161

 

Source:
Campaign India

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