New Business League: August 2018 update

Mindshare takes the lead in the media rankings, Ogilvy continues to lead creative

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The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Ogilvy	Campus Shoes, Google's Ignition Labs, Uber India Systems Pvt Ltd Project, Wipro Project	73	Adani Reality	72.7	35
2	2	DDB Mudra	TCS-iON, Bestochem Pharma, PSI- Contraceptive Folio Campaign Project, Rainbow Hospital Project	79		69	39
3	3	J Walter Thompson	Moving Pixels Project, Wipro Project, ICC Business Corporation FZ-LLC Project, Asian Paints Project	52.8	Monte Carlo	48.2	75
4	4	Leo Burnett	Anchor Electricals, Cathay Pacific, California Almonds LB Delhi, Anchor LB Mumbai	37.5		37.5	112
5	5	MullenLowe Lintas Group	Pharmeasy Retainer, Modern Bread Retainer, ITC Retainer, Bajaj Discover	35.6		35.6	15
6	8	Publicis + Publicis Ambience	Genting Cruise Lines Project, NBA, Monte Carlo, Goodricke	27.8	MakeMyTrip	25.8	21
7	7	Isobar	Fashion Brand	23.6		23.6	23
8	6	Dentsu	Discovery Jeet Project, Intergrow Brands, Prosper Fit	25.9	Uber	21.8	17
9	10	TBWA	Intel	13.4		13.4	1
10	9	McCann Worldgroup	Eris Lifesciences, Maverix Platforms Project, Uber Eats Project, Pfizer Project	18.2	Cathay Pacific	12.2	35
11	11	Enormous Brands	Dish TV	12		12	3
12	12	L&K Saatchi & Saatchi	Birla Liva, Muthoot Fin Corp, Blackberrys	9.8		9.8	6
13	43	RepIndia	Flipkart ads	8.7		8.7	2
14	13	FCB India	Bisleri Fonzo, Vistara， Tata AIA Life	9	GPI	7.3	4
15=	14=	Merkley+Partners	Land O'Frost	6.7		6.7	1
15=	14=	Liqvd Asia		6.7		6.7	1
17=	16=	Famous Innovations	VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein	6		6	3
18=	16=	BC WebWise	Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital	6		6	3
19	16=	Fruitbowl Digital	Karvy Group Digital, Society Tea Digital, Vidyalankar Group Digita	6		6	3
20	19=	Media Moments	GrabOnRent, VLCC Digital	5.4		5.4	3
						529.5	454

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	4	Mindshare	Unilever AOR (Digital), SBI Life, KCK Agro Products, SBI Life Insurance	60.7	HSBC	54.7	32
2	7	Mediacom	Vivo, Bose, I-onÂ D- VOIS communications, Oyster Bath - Wellness by Water, adidas (Buying)	52.4	Revlon Global	51.7	10
3	1	Dentsu X	Coolwinks.com	38.7		38.7	13
4	2	Wavemaker	Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard	40.9	Wipro Consumer Care	34.6	18
5	3	Lodestar Universal	Wipro,IOCL, ClearScore	36.7	Cathay Pacific	31.9	4
6	9	Havas Media	Oyo Rooms Media AOR, OYO, Modern Foods Media AOR, Netmeds.com	18.3	Nestle Skin Health	17	12
7	5	Lintas Media Group	Anchor Electricals, M G Motors, Mitsubishi	15.7		15.7	7
8	10	Zenith	MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health, NIIT Digital	14.4	Magicbricks	13.4	11
9	8	Carat	Microsoft, British Council, ZEE5, Fossil Group	25.3	Mother Dairy	12.3	31
10	11	Vizeum	Car client	5.4		5.4	2
11	13	Starcom	SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs	6.9	Mars	3.7	7
12	12	OMD MudraMax	Qantas, Wipro Consumer Care, Adani Wilmar	4.5	Anchor Electricals	2.8	3
13	14	Spark Foundry	Marriott, Lenovo	2.6		2.6	2
15	17	SapientRazorfish	Marriott	0.2		0.2	1
16=	18=	Publicis Groupe
16=	18=	Famous Innovations
16=	18=	Bottle Openers
19	16	Madison Media	Bajaj Electricals, Continental Coffee	2.7	Oyo Rooms	-0.5	2
20	18=	Motivator			Disney	-1.3
						269.1	161