New Business League: August 2018 update

Mindshare takes the lead in the media rankings, Ogilvy continues to lead creative

Oct 09, 2018 08:13:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
11OgilvyCampus Shoes, Google's Ignition Labs, Uber India Systems Pvt Ltd Project, Wipro Project73Adani Reality72.735
22DDB MudraTCS-iON, Bestochem Pharma, PSI- Contraceptive Folio Campaign Project, Rainbow Hospital Project79 6939
33J Walter ThompsonMoving Pixels Project, Wipro Project, ICC Business Corporation FZ-LLC Project, Asian Paints Project52.8Monte Carlo48.275
44Leo BurnettAnchor Electricals, Cathay Pacific, California Almonds LB Delhi, Anchor LB Mumbai37.5 37.5112
55MullenLowe Lintas GroupPharmeasy Retainer, Modern Bread Retainer, ITC Retainer,  Bajaj Discover35.6 35.615
68Publicis + Publicis AmbienceGenting Cruise Lines Project, NBA, Monte Carlo, Goodricke27.8MakeMyTrip25.821
77IsobarFashion Brand23.6 23.623
86DentsuDiscovery Jeet Project, Intergrow Brands, Prosper Fit25.9Uber21.817
910TBWAIntel13.4 13.41
109McCann WorldgroupEris Lifesciences, Maverix Platforms Project, Uber Eats Project, Pfizer Project18.2Cathay Pacific12.235
1111Enormous BrandsDish TV12 123
1212L&K Saatchi & SaatchiBirla Liva, Muthoot Fin Corp, Blackberrys9.8 9.86
1343RepIndiaFlipkart ads8.7 8.72
1413FCB IndiaBisleri Fonzo, Vistara, Tata AIA Life9GPI7.34
15=14=Merkley+PartnersLand O'Frost6.7 6.71
15=14=Liqvd Asia 6.7 6.71
17=16=Famous InnovationsVIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein6 63
18=16=BC WebWiseKangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital6 63
1916=Fruitbowl DigitalKarvy Group Digital, Society Tea Digital, Vidyalankar Group Digita6 63
2019=Media MomentsGrabOnRent, VLCC Digital5.4 5.43
      529.5454
 
MEDIA AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
14MindshareUnilever AOR (Digital), SBI Life,  KCK Agro Products, SBI Life Insurance60.7HSBC54.732
27MediacomVivo, Bose, I-on D- VOIS communications, Oyster Bath - Wellness by Water, adidas (Buying)52.4Revlon Global51.710
31Dentsu XCoolwinks.com38.7 38.713
42WavemakerNestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard40.9Wipro Consumer Care34.618
53Lodestar UniversalWipro,IOCL, ClearScore36.7Cathay Pacific31.94
69Havas MediaOyo Rooms Media AOR, OYO, Modern Foods Media AOR, Netmeds.com18.3Nestle Skin Health1712
75Lintas Media GroupAnchor Electricals, M G Motors, Mitsubishi15.7 15.77
810ZenithMyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health, NIIT Digital14.4Magicbricks13.411
98CaratMicrosoft, British Council, ZEE5, Fossil Group25.3Mother Dairy12.331
1011VizeumCar client5.4 5.42
1113StarcomSRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs6.9Mars3.77
1212OMD MudraMaxQantas, Wipro Consumer Care, Adani Wilmar4.5Anchor Electricals2.83
1314Spark FoundryMarriott, Lenovo2.6 2.62
1517SapientRazorfishMarriott0.2 0.21
16=18=Publicis Groupe     
16=18=Famous Innovations    
16=18=Bottle Openers     
1916Madison MediaBajaj Electricals, Continental Coffee2.7Oyo Rooms-0.52
2018=Motivator  Disney-1.3 
      269.1161