Campaign India Team
Jan 18, 2019

New Business League: December 2018 update

Ogilvy and MediaCom end 2018 as the top creative and media agencies respectively

New Business League: December 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
(Crore)
RECENT LOSSES ESTIMATED
OVERALL YTD REVENUE
(Crore)
No.of Wins
1 2 Ogilvy Kellogg's, Uber India Systems Project, UNICEF INDIA Project, Zoomcar 98.3 Adani Reality 97.9 46
2 1 Mudra DDB HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of
India
101.6 Samsung Electronics visual display 91.5 49
3 3 J Walter Thompson Midea Washing Machine, Incor, Vitasoy, Dupont-Coteva 79.4 Kellogg's 61.4 155
4 4 Leo Burnett Welspun Group, Cholayil (Medimix), Spotify, Viacom 18 - Voot, Skechers 41.9 KEI Industries  Retainer 39.8 140
5 6 Publicis + Publicis Ambiance Ocean Water, Renaissance Jewellery, Netmeds, Dr. Oetker, Storia, Zee 5 Project 38.2 MakeMy Trip 36.2 34
6 5 MullenLowe Group Lintas Group Pharmeasy Retainer, Modern Bread Retainer, ITC Retainer, Bajaj Discover 35.6   35.6 15
7 7 Dentsu Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit 39.2 Uber 35.2 25
8 8 Isobar Marks & Spencer(M&S), Colorbar, Fashion Brand 29.4   29.4 30
9 9 L&K Saatchi & Saatchi Siemens Home Appliances, Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva 16.9   16.9 12
10 10 McCann WorldGroup PNB Metlife, Sidbi Project, Cure.Fit Project, Indian Super League (ISL) Project 21.5 Cathay Pacific 15.5 41
11 12 Enormous Brands Reliance Health Insurance, Dish TV 15.4   15.4 4
12 11 TBWA Intel 13.4   13.4 1
13 15 RepIndia Canon digital, Flipkart Ads 12.1   12.1 3
14 13 Columbus HDFC Life Insurance, Snapdeal, Gas-O-Fast digital 10.1   10.1 4
15 14 FCB Kurl-on, Bisleri Fonzo, Vistara, Tata AIA Life 11.7 Education New Zealand 9.9 6
16= 16= Merkley+Partners Land O’Frost 6.7   6.7 1
16= 16= LIQVD ASIA   6.7   6.7 1
18 18 VMLY&R Abbott ACare Launch, Abbott Pediasure, Castrol Transmax, Hyatt Newsroom 6.3   6.3 8
19= 20 Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6.0   6.0 3
19= 21 BC Web Wise Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital 6.0   6.0 3
  668.4 648
 
MEDIA AGENCY LEAGUE
 
1 1 MediaCom Vivo,Bose, I-on  D- VOIS communications Private Ltd,  Oyster Bath - Wellness by Water, adidas (Buying) 53.6 Revlon Global 53.0 11
2 2 Wavemaker New Balance, Huawei, McCain Foods, Cure Fit 58.1 United Airlines 51.4 22
3 3 Mindshare BP, General Mills, 3F Industries, Chennai Leisure 76.1 GSK 45.7 38
4 4 Zenith Luxottica, Lactalis, GSK, Welspun India 41.7 Magicbricks 39.9 15
5 6 Havas Media KIA India, Voltas Beko Appliances AOR-Integrated, Sri Lanka Tourism AOR-Digital, Oyo Rooms Media AOR 39.6 Nestle Skin Health 38.2 21
6 5 Lodestar Universal Wipro,IOCL, ClearScore 37.1 Cathay Pacific 32.3 5
7 7 dentsu X Drivezy, Coolwinks.com 31.3   30.1 18
8 8 Lintas Media Group Anchor Electricals,M G Motors, Mitsubishi 18.3   15.8 9
9 9 Carat Microsoft, British Council, ZEE5, Fossil Group 27.9 Mother Dairy 14.9 34
10 16 Motivator CARS24, Vacations Exotica, Fantain Sports 13.4   10.4 8
11 10 OMD MudraMax Qatar Tourism, Daimler, Mobistar, Qantas 15.2 Luxottica 9.9 8
12 13 Spark Foundry Lenovo / Motorola, AVON, Marriott 5.7   5.7 4
13 11 Starcom Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO),  Ola Cabs 8.6 Mars 5.4 8
14 12 Vizeum Car Client 5.4   5.4 2
15 21= Dentsu Aegis Network Technology Brand 2.4   2.4 2
16 14 Chimp&z Inc Barista Coffee Company Digital 1.7   1.7 1
17 21= iProspect GoAir digital media duties 1.0   1.0 1
18 15 SapientRazorfish Marriott 0.2   0.2 1
19= 17= Publicis Groupe   0.0   0.0 0
19= 17= Famous Innovations   0.0   0.0 0
  343.9 215

 

Source:
Campaign India

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