New Business League: December 2018 update

Ogilvy and MediaCom end 2018 as the top creative and media agencies respectively

Jan 18, 2019 08:52:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
RANK THIS MONTHRANK  LAST MONTHAGENCYRECENT WINSESTIMATED YTD WIN REVENUE
(Crore)
RECENT LOSSESESTIMATED
OVERALL YTD REVENUE
(Crore)
No.of Wins
12OgilvyKellogg's, Uber India Systems Project, UNICEF INDIA Project, Zoomcar98.3Adani Reality97.946
21Mudra DDBHomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of
India
101.6Samsung Electronics visual display91.549
33J Walter ThompsonMidea Washing Machine, Incor, Vitasoy, Dupont-Coteva79.4Kellogg's61.4155
44Leo BurnettWelspun Group, Cholayil (Medimix), Spotify, Viacom 18 - Voot, Skechers41.9KEI Industries  Retainer39.8140
56Publicis + Publicis AmbianceOcean Water, Renaissance Jewellery, Netmeds, Dr. Oetker, Storia, Zee 5 Project38.2MakeMy Trip36.234
65MullenLowe Group Lintas GroupPharmeasy Retainer, Modern Bread Retainer, ITC Retainer, Bajaj Discover35.6 35.615
77DentsuMazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit39.2Uber35.225
88IsobarMarks & Spencer(M&S), Colorbar, Fashion Brand29.4 29.430
99L&K Saatchi & SaatchiSiemens Home Appliances, Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva16.9 16.912
1010McCann WorldGroupPNB Metlife, Sidbi Project, Cure.Fit Project, Indian Super League (ISL) Project21.5Cathay Pacific15.541
1112Enormous BrandsReliance Health Insurance, Dish TV15.4 15.44
1211TBWAIntel13.4 13.41
1315RepIndiaCanon digital, Flipkart Ads12.1 12.13
1413ColumbusHDFC Life Insurance, Snapdeal, Gas-O-Fast digital10.1 10.14
1514FCBKurl-on, Bisleri Fonzo, Vistara, Tata AIA Life11.7Education New Zealand9.96
16=16=Merkley+PartnersLand O’Frost6.7 6.71
16=16=LIQVD ASIA 6.7 6.71
1818VMLY&RAbbott ACare Launch, Abbott Pediasure, Castrol Transmax, Hyatt Newsroom6.3 6.38
19=20Famous InnovationsVIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein6.0 6.03
19=21BC Web WiseKangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital6.0 6.03
 668.4648
 
MEDIA AGENCY LEAGUE
 
11MediaComVivo,Bose, I-on  D- VOIS communications Private Ltd,  Oyster Bath - Wellness by Water, adidas (Buying)53.6Revlon Global53.011
22WavemakerNew Balance, Huawei, McCain Foods, Cure Fit58.1United Airlines51.422
33MindshareBP, General Mills, 3F Industries, Chennai Leisure76.1GSK45.738
44ZenithLuxottica, Lactalis, GSK, Welspun India41.7Magicbricks39.915
56Havas MediaKIA India, Voltas Beko Appliances AOR-Integrated, Sri Lanka Tourism AOR-Digital, Oyo Rooms Media AOR39.6Nestle Skin Health38.221
65Lodestar UniversalWipro,IOCL, ClearScore37.1Cathay Pacific32.35
77dentsu XDrivezy, Coolwinks.com31.3 30.118
88Lintas Media GroupAnchor Electricals,M G Motors, Mitsubishi18.3 15.89
99CaratMicrosoft, British Council, ZEE5, Fossil Group27.9Mother Dairy14.934
1016MotivatorCARS24, Vacations Exotica, Fantain Sports13.4 10.48
1110OMD MudraMaxQatar Tourism, Daimler, Mobistar, Qantas15.2Luxottica9.98
1213Spark FoundryLenovo / Motorola, AVON, Marriott5.7 5.74
1311StarcomNykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO),  Ola Cabs8.6Mars5.48
1412VizeumCar Client5.4 5.42
1521=Dentsu Aegis NetworkTechnology Brand2.4 2.42
1614Chimp&z IncBarista Coffee Company Digital1.7 1.71
1721=iProspectGoAir digital media duties1.0 1.01
1815SapientRazorfishMarriott0.2 0.21
19=17=Publicis Groupe 0.0 0.00
19=17=Famous Innovations 0.0 0.00
 343.9215

 

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