New Business League: August 2017 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].  

 

CREATIVE AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	1	J Walter Thompson	Milton, Hyundai Motors Project, Exide Life Project	748.36	Horlicks	741.66	96
2	2	Ogilvy	India First Insurance, Andhra Pradesh Government Project, Alcove Developers LLP	681.88		681.88	55
3	7	Leo Burnett	Fiat (SI), SBI Life Insurance, Amazon project, Syntex	450.82		450.82	65
4	6	McCann Worldgroup	Jindal Steel, Udacity, Indchemie Project	299.23		299.23	40
5	3	MullenLowe Lintas Group	Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax	289.9	Croma	283.2	34
6	5	DDB Mudra	Puma Digital, Paras Dairy, Pepsi Project, Uber	272.42		272.42	95
7	4	Publicis + Publicis Ambience	Zee TV, Big FM, N K Proteins Project	292.88	Times Group	268.02	29
8	8	Rediffusion Y&R	Jamshedpur Football Club, Sangbad Pratidin, Honeywell Building Technology Project	201.38		201.38	11
9	9	Dentsu	MTR Foods and Orkla, Panasonic Project, Jones Lang LaSalle Residential	151.54		151.54	18
10	10	L&K Saatchi & Saatchi	Hero Salute, Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery	119.65		119.65	13
11	11	Digital F5	BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital)	87.12		87.12	5
12=	12	Wieden & Kennedy	Budweiser, Haywards 5000, Dalmia Cement	67.02		67.02	4
12=	13	Social Kinnect	Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21	67.02		67.02	5
12=	17=	Langoor	EPSON (Digital), Goodness! (Digital), Tata Sky (Digital)	67.02		67.02	4
15	14	Famous Innovations	Ruosh, Taneira, Livpure	46.91		46.91	3
16	15	iCubesWire	Sanghi Cement(Digital)	40.21		40.21	2
17	16	Isobar	Sports Client	37.27		37.27	6
18=	17=	Hyphen	Regal Shoes	33.51		33.51	1
18=	17=	Indigo Consulting	Danone Digital	33.51		33.51	1
18=	17=	WATConsult	Brussels Airline Digital	33.51		33.51	1
						4,736.40	555

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	1	Havas Media	Sharekhan, Bajaj Finserv, Glen Home Appliances	415.76		415.76	28
2	4	MEC	NMIMS, Phonepe.Com, Cavinkare, Corvi	369.26	Cigna TTK	335.67	7
3	3	Dentsu X	Car Client	316.49		316.49	7
4	5	Mediacom	Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo	228.21		228.21	11
5	6	Lodestar Universal	Bank of India, BMW, Orient Electric, M.P Birla Group, Duroflex	207.23		207.23	8
6	2	Mindshare	IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates	319.07	Godrej & Boyce	206.75	25
7	7	Starcom	Godrej & Boyce, Lenskart, BookMyShow	217.92		191.11	12
8	11	OMD MudraMax	Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable	140.75	Kraft Heinz	102.22	14
9	8	Lintas Media Group	Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group	119.6	Bajaj Finserv	92.79	4
10	9	Zenith	Honeywell, Reliance MF SEO, Nestle Nutrition (performance)	94.37	FoodPanda	78.46	5
11	12	Famous Innovations	Ruosh	20.59		20.59	2
12=	13=	Bottle Openers	Carrier	10.3		10.3	1
12=	13=	Xposure	UCWeb	10.3		10.3	1
14	15	Vizeum	Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles	27.94	Colors	9.61	1
15	16	21N78E	IONA	6.86		6.86	1
16	17	PHD	Kazo, HP(digital)	6.11		6.11	2
17	18	Motivator	Bajaj Corp	5.12		5.12	1
18	19	Madison Media	NestAway, Uber	13.73	MP Birla Cement	3.67	2
19	20	Carat	Standard Chartered Bank	56.23	Sony	-10.79	20
						2,236.50	158