Campaign India Team
Jun 01, 2021

New Business League: April 2021 update (updated)

DDB Mudra and Wavemaker continue to lead

New Business League: April 2021 update (updated)
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
Media agency list updated on 8 June at 10 am.
 
CREATIVE AGENCY LEAGUE
 
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
(Crore)
RECENT LOSSES ESTIMATED OVERALL YTD REVENUE
(Crore)
No.of Wins
1 1 DDB Mudra Group Meesho, Tally, Unilever's Sunsilk Project 42.7   42.7 19
2 2 VMLY&R PGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project 24.3 Bel Cheese 24.3 44
3 5 Wondrlab Bajaj Auto Ltd Project, SPotify Project, Zee5 International Project 18.1   18.1 31
4 7 Ogilvy Welspun, Zippo Project, Alliance
Project
15.8   15.8 16
5 3 IPG Team Dynamic BMW 13.4   13.4 1
6 4 The Womb MPL, WheelsEMI 12.9   12.9 2
7 6 Havas Worldwide Google Project, Castrol Project, VIVO Mobile Project 11.5   11.5 16
8 8 MullenLowe Group Lintas Group Mfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands,
UPSTOX
7.7   7.7 11
9 9 McCann WorldGroup TracFone Project, White Hat Jr. Project, Roche Project 6.9   6.9 11
10 10 FCB Lamke, Elle 18 6.7 IOCL (India Oil) Project 5.4 2
11 14 Dentsu Johnson Controls-Hitachi Air
Conditioning India, GeneriCo, LLC Project
5.3   5.3 10
12 12 Publicis + Publicis Ambience Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project 5.2   5.2 4
13 11 Wunderman Thompson Metrodata Electronic Project, Macrotech Developers,
Macrotech Developers Project
4.6   4.6 16
14 21 Grey Group Pepsico Foods Project, Y-Axis,
Tata Mutual Fund Project, Aditya Birla Group Project
2.8   2.8 5
15 15 BBDO WhiteHat Education Technology, Bright Lifecare 2.7   2.7 4
16 16 Span Communications Directorate of Income Tax Social Media 2.0   2.0 1
17 17 iCubesWire Ambience Group 2.0   2.0 1
18 18 Verve Media Ventura Furniture 2.0   2.0 1
19 13 Leo Burnett Udemy Project, Luxor Project 4.0 Fortis Healthcare 2.0 14
20 19 Chimp&z Inc Vinod Cookware 1.3   1.3 1
          2021 (Jan-Apr): 189.8 227
          2020 (Jan-Apr): 164.4 150
          YoY Comparison: 15.5% 51.3%
 
MEDIA AGENCY LEAGUE
 
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Wavemaker Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan) 17.7   16.1 11
2 3 Initiative Skechers, Cred, Mobile Premiere League 18.2 Hamdard (offline) 15.8 3
3 4 Havas Media Hamdard(Offline), Ola Group, Micromax Informatics, Salarpuria Sattva 10.6   10.6 5
4 2 Mediacom Sony, Saridon 9.5   9.5 2
5 5 Zenith Carsome, DTwelve Spaces, Urban Company, MamaEarth 7.5   7.5 5
6 6 dentsu X Finance client 3   3 6
7 7 Starcom Junglee Entertainment, Boat 2.9   2.9 2
8 8 OMD MudraMax Country Delight, Cuemath, Pladis 3.4 Skechers 2.4 3
9 9 m/SIX Noise 1   1 1
10 10 Carat Novocura Tech Health Services 0.5   0.5 1
               
          2021 (Jan-Apr): 66.5 39
          2020 (Jan-Apr): 43.3 35
          YoY Comparison: 53.50% 11.40%

 

Source:
Campaign India