Campaign India Team
Jun 01, 2021

New Business League: April 2021 update (updated)

DDB Mudra and Wavemaker continue to lead

New Business League: April 2021 update (updated)
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
Media agency list updated on 8 June at 10 am.
 
CREATIVE AGENCY LEAGUE
 
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
(Crore)
RECENT LOSSES ESTIMATED OVERALL YTD REVENUE
(Crore)
No.of Wins
1 1 DDB Mudra Group Meesho, Tally, Unilever's Sunsilk Project 42.7   42.7 19
2 2 VMLY&R PGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project 24.3 Bel Cheese 24.3 44
3 5 Wondrlab Bajaj Auto Ltd Project, SPotify Project, Zee5 International Project 18.1   18.1 31
4 7 Ogilvy Welspun, Zippo Project, Alliance
Project
15.8   15.8 16
5 3 IPG Team Dynamic BMW 13.4   13.4 1
6 4 The Womb MPL, WheelsEMI 12.9   12.9 2
7 6 Havas Worldwide Google Project, Castrol Project, VIVO Mobile Project 11.5   11.5 16
8 8 MullenLowe Group Lintas Group Mfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands,
UPSTOX
7.7   7.7 11
9 9 McCann WorldGroup TracFone Project, White Hat Jr. Project, Roche Project 6.9   6.9 11
10 10 FCB Lamke, Elle 18 6.7 IOCL (India Oil) Project 5.4 2
11 14 Dentsu Johnson Controls-Hitachi Air
Conditioning India, GeneriCo, LLC Project
5.3   5.3 10
12 12 Publicis + Publicis Ambience Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project 5.2   5.2 4
13 11 Wunderman Thompson Metrodata Electronic Project, Macrotech Developers,
Macrotech Developers Project
4.6   4.6 16
14 21 Grey Group Pepsico Foods Project, Y-Axis,
Tata Mutual Fund Project, Aditya Birla Group Project
2.8   2.8 5
15 15 BBDO WhiteHat Education Technology, Bright Lifecare 2.7   2.7 4
16 16 Span Communications Directorate of Income Tax Social Media 2.0   2.0 1
17 17 iCubesWire Ambience Group 2.0   2.0 1
18 18 Verve Media Ventura Furniture 2.0   2.0 1
19 13 Leo Burnett Udemy Project, Luxor Project 4.0 Fortis Healthcare 2.0 14
20 19 Chimp&z Inc Vinod Cookware 1.3   1.3 1
          2021 (Jan-Apr): 189.8 227
          2020 (Jan-Apr): 164.4 150
          YoY Comparison: 15.5% 51.3%
 
MEDIA AGENCY LEAGUE
 
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Wavemaker Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan) 17.7   16.1 11
2 3 Initiative Skechers, Cred, Mobile Premiere League 18.2 Hamdard (offline) 15.8 3
3 4 Havas Media Hamdard(Offline), Ola Group, Micromax Informatics, Salarpuria Sattva 10.6   10.6 5
4 2 Mediacom Sony, Saridon 9.5   9.5 2
5 5 Zenith Carsome, DTwelve Spaces, Urban Company, MamaEarth 7.5   7.5 5
6 6 dentsu X Finance client 3   3 6
7 7 Starcom Junglee Entertainment, Boat 2.9   2.9 2
8 8 OMD MudraMax Country Delight, Cuemath, Pladis 3.4 Skechers 2.4 3
9 9 m/SIX Noise 1   1 1
10 10 Carat Novocura Tech Health Services 0.5   0.5 1
               
          2021 (Jan-Apr): 66.5 39
          2020 (Jan-Apr): 43.3 35
          YoY Comparison: 53.50% 11.40%

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Twitterati now calls for #BoycottFabindia

The brand has landed up in the internet's hate zone for the use of an Urdu phrase while promoting its Diwali collection

4 hours ago

Amazon Pantry tops brand health chart in the ...

YouGov's Retail Rankings 2021 reveals the brands with the best 'brand health' among urban Indians

6 hours ago

Objectification is an issue only when the other ...

JG Hosiery’s chief marketing strategist talks about the remake of Macho Sporto's campaign, the plagiarism case against Lux Cozi, objectification, and more...