New Business League: April 2021 update (updated)

DDB Mudra and Wavemaker continue to lead

Jun 01, 2021 05:26:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
Media agency list updated on 8 June at 10 am.
 
CREATIVE AGENCY LEAGUE
 
RANK THIS MONTHRANK LAST MONTHAGENCYRECENT WINSESTIMATED YTD WIN REVENUE
(Crore)
RECENT LOSSESESTIMATED OVERALL YTD REVENUE
(Crore)
No.of Wins
11DDB Mudra GroupMeesho, Tally, Unilever's Sunsilk Project42.7 42.719
22VMLY&RPGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project24.3Bel Cheese24.344
35WondrlabBajaj Auto Ltd Project, SPotify Project, Zee5 International Project18.1 18.131
47OgilvyWelspun, Zippo Project, Alliance
Project
15.8 15.816
53IPG Team DynamicBMW13.4 13.41
64The WombMPL, WheelsEMI12.9 12.92
76Havas WorldwideGoogle Project, Castrol Project, VIVO Mobile Project11.5 11.516
88MullenLowe Group Lintas GroupMfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands,
UPSTOX
7.7 7.711
99McCann WorldGroupTracFone Project, White Hat Jr. Project, Roche Project6.9 6.911
1010FCBLamke, Elle 186.7IOCL (India Oil) Project5.42
1114DentsuJohnson Controls-Hitachi Air
Conditioning India, GeneriCo, LLC Project
5.3 5.310
1212Publicis + Publicis AmbienceKalpataru Builders, Godrej Pro Clean, Ecolink Signify Project5.2 5.24
1311Wunderman ThompsonMetrodata Electronic Project, Macrotech Developers,
Macrotech Developers Project
4.6 4.616
1421Grey GroupPepsico Foods Project, Y-Axis,
Tata Mutual Fund Project, Aditya Birla Group Project
2.8 2.85
1515BBDOWhiteHat Education Technology, Bright Lifecare2.7 2.74
1616Span CommunicationsDirectorate of Income Tax Social Media2.0 2.01
1717iCubesWireAmbience Group2.0 2.01
1818Verve MediaVentura Furniture2.0 2.01
1913Leo BurnettUdemy Project, Luxor Project4.0Fortis Healthcare2.014
2019Chimp&z IncVinod Cookware1.3 1.31
     2021 (Jan-Apr):189.8227
     2020 (Jan-Apr):164.4150
     YoY Comparison:15.5%51.3%
 
MEDIA AGENCY LEAGUE
 
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11WavemakerZydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan)17.7 16.111
23InitiativeSkechers, Cred, Mobile Premiere League18.2Hamdard (offline)15.83
34Havas MediaHamdard(Offline), Ola Group, Micromax Informatics, Salarpuria Sattva10.6 10.65
42MediacomSony, Saridon9.5 9.52
55ZenithCarsome, DTwelve Spaces, Urban Company, MamaEarth7.5 7.55
66dentsu XFinance client3 36
77StarcomJunglee Entertainment, Boat2.9 2.92
88OMD MudraMaxCountry Delight, Cuemath, Pladis3.4Skechers2.43
99m/SIXNoise1 11
1010CaratNovocura Tech Health Services0.5 0.51
        
     2021 (Jan-Apr):66.539
     2020 (Jan-Apr):43.335
     YoY Comparison:53.50%11.40%