New Business League: April 2021 update (updated)

DDB Mudra and Wavemaker continue to lead

Jun 01, 2021 05:26:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

Media agency list updated on 8 June at 10 am.

CREATIVE AGENCY LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (Crore)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (Crore)	No.of Wins
1	1	DDB Mudra Group	Meesho, Tally, Unilever's Sunsilk Project	42.7		42.7	19
2	2	VMLY&R	PGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project	24.3	Bel Cheese	24.3	44
3	5	Wondrlab	Bajaj Auto Ltd Project, SPotify Project, Zee5 International Project	18.1		18.1	31
4	7	Ogilvy	Welspun, Zippo Project, Alliance Project	15.8		15.8	16
5	3	IPG Team Dynamic	BMW	13.4		13.4	1
6	4	The Womb	MPL， WheelsEMI	12.9		12.9	2
7	6	Havas Worldwide	Google Project, Castrol Project, VIVO Mobile Project	11.5		11.5	16
8	8	MullenLowe Group Lintas Group	Mfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands, UPSTOX	7.7		7.7	11
9	9	McCann WorldGroup	TracFone Project, White Hat Jr. Project, Roche Project	6.9		6.9	11
10	10	FCB	Lamke， Elle 18	6.7	IOCL (India Oil) Project	5.4	2
11	14	Dentsu	Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project	5.3		5.3	10
12	12	Publicis + Publicis Ambience	Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project	5.2		5.2	4
13	11	Wunderman Thompson	Metrodata Electronic Project, Macrotech Developers, Macrotech Developers Project	4.6		4.6	16
14	21	Grey Group	Pepsico Foods Project, Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project	2.8		2.8	5
15	15	BBDO	WhiteHat Education Technology, Bright Lifecare	2.7		2.7	4
16	16	Span Communications	Directorate of Income Tax Social Media	2.0		2.0	1
17	17	iCubesWire	Ambience Group	2.0		2.0	1
18	18	Verve Media	Ventura Furniture	2.0		2.0	1
19	13	Leo Burnett	Udemy Project, Luxor Project	4.0	Fortis Healthcare	2.0	14
20	19	Chimp&z Inc	Vinod Cookware	1.3		1.3	1
					2021 (Jan-Apr):	189.8	227
					2020 (Jan-Apr):	164.4	150
					YoY Comparison:	15.5%	51.3%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Wavemaker	Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan)	17.7		16.1	11
2	3	Initiative	Skechers, Cred, Mobile Premiere League	18.2	Hamdard (offline)	15.8	3
3	4	Havas Media	Hamdard(Offline), Ola Group, Micromax Informatics, Salarpuria Sattva	10.6		10.6	5
4	2	Mediacom	Sony, Saridon	9.5		9.5	2
5	5	Zenith	Carsome, DTwelve Spaces, Urban Company, MamaEarth	7.5		7.5	5
6	6	dentsu X	Finance client	3		3	6
7	7	Starcom	Junglee Entertainment, Boat	2.9		2.9	2
8	8	OMD MudraMax	Country Delight, Cuemath, Pladis	3.4	Skechers	2.4	3
9	9	m/SIX	Noise	1		1	1
10	10	Carat	Novocura Tech Health Services	0.5		0.5	1

					2021 (Jan-Apr):	66.5	39
					2020 (Jan-Apr):	43.3	35
					YoY Comparison:	53.50%	11.40%