The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
Media agency list updated on 8 June at 10 am.
CREATIVE AGENCY LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (Crore) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (Crore) |
No.of Wins | ||||||
| 1 | 1 | DDB Mudra Group | Meesho, Tally, Unilever's Sunsilk Project | 42.7 | 42.7 | 19 | |||||||
| 2 | 2 | VMLY&R | PGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project | 24.3 | Bel Cheese | 24.3 | 44 | ||||||
| 3 | 5 | Wondrlab | Bajaj Auto Ltd Project, SPotify Project, Zee5 International Project | 18.1 | 18.1 | 31 | |||||||
| 4 | 7 | Ogilvy |
Welspun, Zippo Project, Alliance Project |
15.8 | 15.8 | 16 | |||||||
| 5 | 3 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |||||||
| 6 | 4 | The Womb | MPL， WheelsEMI | 12.9 | 12.9 | 2 | |||||||
| 7 | 6 | Havas Worldwide | Google Project, Castrol Project, VIVO Mobile Project | 11.5 | 11.5 | 16 | |||||||
| 8 | 8 | MullenLowe Group Lintas Group |
Mfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands, UPSTOX |
7.7 | 7.7 | 11 | |||||||
| 9 | 9 | McCann WorldGroup | TracFone Project, White Hat Jr. Project, Roche Project | 6.9 | 6.9 | 11 | |||||||
| 10 | 10 | FCB | Lamke， Elle 18 | 6.7 | IOCL (India Oil) Project | 5.4 | 2 | ||||||
| 11 | 14 | Dentsu |
Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project |
5.3 | 5.3 | 10 | |||||||
| 12 | 12 | Publicis + Publicis Ambience | Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project | 5.2 | 5.2 | 4 | |||||||
| 13 | 11 | Wunderman Thompson |
Metrodata Electronic Project, Macrotech Developers, Macrotech Developers Project |
4.6 | 4.6 | 16 | |||||||
| 14 | 21 | Grey Group |
Pepsico Foods Project, Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project |
2.8 | 2.8 | 5 | |||||||
| 15 | 15 | BBDO | WhiteHat Education Technology, Bright Lifecare | 2.7 | 2.7 | 4 | |||||||
| 16 | 16 | Span Communications | Directorate of Income Tax Social Media | 2.0 | 2.0 | 1 | |||||||
| 17 | 17 | iCubesWire | Ambience Group | 2.0 | 2.0 | 1 | |||||||
| 18 | 18 | Verve Media | Ventura Furniture | 2.0 | 2.0 | 1 | |||||||
| 19 | 13 | Leo Burnett | Udemy Project, Luxor Project | 4.0 | Fortis Healthcare | 2.0 | 14 | ||||||
| 20 | 19 | Chimp&z Inc | Vinod Cookware | 1.3 | 1.3 | 1 | |||||||
| 2021 (Jan-Apr): | 189.8 | 227 | |||||||||||
| 2020 (Jan-Apr): | 164.4 | 150 | |||||||||||
| YoY Comparison: | 15.5% | 51.3% | |||||||||||
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Wavemaker | Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan) | 17.7 | 16.1 | 11 | |
| 2 | 3 | Initiative | Skechers, Cred, Mobile Premiere League | 18.2 | Hamdard (offline) | 15.8 | 3 |
| 3 | 4 | Havas Media | Hamdard(Offline), Ola Group, Micromax Informatics, Salarpuria Sattva | 10.6 | 10.6 | 5 | |
| 4 | 2 | Mediacom | Sony, Saridon | 9.5 | 9.5 | 2 | |
| 5 | 5 | Zenith | Carsome, DTwelve Spaces, Urban Company, MamaEarth | 7.5 | 7.5 | 5 | |
| 6 | 6 | dentsu X | Finance client | 3 | 3 | 6 | |
| 7 | 7 | Starcom | Junglee Entertainment, Boat | 2.9 | 2.9 | 2 | |
| 8 | 8 | OMD MudraMax | Country Delight, Cuemath, Pladis | 3.4 | Skechers | 2.4 | 3 |
| 9 | 9 | m/SIX | Noise | 1 | 1 | 1 | |
| 10 | 10 | Carat | Novocura Tech Health Services | 0.5 | 0.5 | 1 | |
| 2021 (Jan-Apr): | 66.5 | 39 | |||||
| 2020 (Jan-Apr): | 43.3 | 35 | |||||
| YoY Comparison: | 53.50% | 11.40% |
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