The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | PlayStation, Daniel Wellington, Modiguard, McDonald's (Hardcastle) | 35.4 | 35.4 | 36 | |
| 2 | 7 | Wunderman Thompson |
Nova Eyewear Solutions, Nutral, Times Internet, iteDalmia Cement Bharat Ltd |
35.4 | 35.4 | 36 | |
| 3 | 2 | Ogilvy |
Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project |
27.7 | 27.7 | 21 | |
| 4 | 3 |
MullenLowe Group Lintas Group |
HONOR, Ruosh, Medlife.com, Britannia Timepass | 25.5 | 25.5 | 8 | |
| 5 | 4 | Leo Burnett |
Amazon Repurchase AOR - Orchard, OCEAN DRINKS PRIVATE LIMITED Project - Orchard, Viacom- Mtv Project - Orchard, Reliance Retail Project - LBM |
26.6 | Thums Up | 24.5 | 21 |
| 6 | 5 | McCann WorldGroup | MYNTRA Project, Mylan Retainer, COFFEE BOARD Project, Aqualite Project | 13.9 | 13.9 | 16 | |
| 7 | 6 | Dentsu | Britannia Timepass | 12.0 | 12.0 | 4 | |
| 8 | 21 | Havas Worldwide | Citroën | 5.4 | 5.4 | 2 | |
| 9 | 15 |
Publicis + Publicis Ambiance |
Body Shop Project, Ebro Foods India, GPI - Cavanders, Wellman, Twitter Project | 5.2 | 5.2 | 8 | |
| 10 | 8 | BBH | Audi | 6.7 | PlayStation | 4.7 | 1 |
| 11 | 10 | Indigo | Valvoline Retainer - Istrat, Amazon, You Tube, ANI Technologies Pvt Ltd (OLA) | 4.1 | 4.1 | 10 | |
| 12 | 9 | Gozoop |
IPL Franchise Kolkata Knight Riders (KKR), amanté digital |
4.0 | 4.0 | 2 | |
| 13 | 11 | Digitas | Nestle Health Sciences, Puma, Myntra Designs Private Limited | 3.6 | 3.5 | 6 | |
| 14= | 12= | BBDO | BUMBLE | 3.4 | 3.4 | 1 | |
| 14= | 12= | Famous Innovations | Monster | 3.4 | 3.4 | 1 | |
| 14= | 12= |
Jack in the Box Worldwide |
Marico's Parachute Advansed Coconut Créme Oil |
3.4 | 3.4 | 1 | |
| 14= | 31 | TBWA | Hamleys | 3.4 | 3.4 | 1 | |
| 14= | - | Langoor | Boheco Life | 3.4 | 3.4 | 1 | |
| 14= | - | WATConsult | Schneider Electric | 3.4 | 3.4 | 1 | |
| 14= | - | BEI Confluence | Okaya Power | 3.4 | 3.4 | 1 | |
| 190 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | Oxfordcaps, Hindware, Essel World, Lovely Professional University, Revv Cars | 75.4 | 75.4 | 31 | |
| 2 | 2 | Lodestar UM |
Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation LTD) |
22.6 | Zivame | 21.6 | 3 |
| 3 | 3 | Zenith | Honor Project, Hero Electronix | 15.4 | 15.4 | 3 | |
| 4 | 6 | Wavemaker | Muthoot Fin Corp, Mfine, Cure.Fit, ITC | 14.7 | 14.7 | 9 | |
| 5 | 4 | Madison Media | Marico, Marico Media | 13.7 | 13.7 | 1 | |
| 6 | 5 | dentsu X | Food Company | 7.5 | 7.5 | 6 | |
| 7 | 7 | Havas Media |
Bajaj Alliance General Insurance, Accor Hotels (Arena Media - Delhi), Four Seasons Hotel Bangalore (Arena Media), Sesa Care AOR - Integrated |
4.3 | 4.3 | 5 | |
| 8 | 11 | Starcom | RealMe Mobiles, Adda 52, Zivame | 4.5 | National Geographic | 3.8 | 3 |
| 9 | 9 | Lintas Media Group |
RSH Global, Bal Raksha Bharat (Save The Children) |
2.5 | 2.5 | 2 | |
| 10 | 12 | MediaCom | Merck | 2.4 | 2.4 | 1 | |
| 11 | 8 | Carat | Maunufacturing Company | 3.8 | Hindware | 2.2 | 2 |
| 12 | 10 | PHD | Singapore Airlines | 1.2 | 1.2 | 1 | |
| 13 | 12 | OMD MudraMax |
Cardekho, Clearscore, 91SpringBoard |
4.1 | Lovely Professional University | -0.8 | 4 |
| 14 | 13 | Motivator | 0.0 | Honor | -11.5 | 0 |
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