Campaign India Team
May 30, 2019

New Business League: April 2019 update

DDB Mudra and Mindshare remain on top

New Business League: April 2019 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra PlayStation, Daniel Wellington, Modiguard, McDonald's (Hardcastle) 35.4   35.4 36
2 7 Wunderman Thompson Nova Eyewear Solutions, Nutral, Times Internet, iteDalmia Cement
Bharat Ltd
35.4   35.4 36
3 2 Ogilvy Uber India Project, Star Group -
Hotstar VIP, Home Credit, ITC Intense Sticks Project
27.7   27.7 21
4 3 MullenLowe Group
Lintas Group
HONOR, Ruosh, Medlife.com, Britannia Timepass 25.5   25.5 8
5 4 Leo Burnett Amazon Repurchase AOR  - Orchard, OCEAN DRINKS PRIVATE LIMITED Project - Orchard, Viacom- Mtv Project - Orchard, Reliance Retail
Project - LBM
26.6 Thums Up 24.5 21
6 5 McCann WorldGroup MYNTRA Project,  Mylan Retainer, COFFEE BOARD Project,  Aqualite Project 13.9   13.9 16
7 6 Dentsu Britannia Timepass 12.0   12.0 4
8 21 Havas Worldwide Citroën 5.4   5.4 2
9 15 Publicis + Publicis
Ambiance
Body Shop Project, Ebro Foods India, GPI - Cavanders, Wellman, Twitter Project 5.2   5.2 8
10 8 BBH Audi 6.7 PlayStation 4.7 1
11 10 Indigo Valvoline Retainer - Istrat, Amazon, You Tube, ANI Technologies Pvt Ltd (OLA) 4.1   4.1 10
12 9 Gozoop IPL Franchise Kolkata Knight Riders
(KKR), amanté digital
4.0   4.0 2
13 11 Digitas Nestle Health Sciences, Puma, Myntra Designs Private Limited 3.6   3.5 6
14= 12= BBDO BUMBLE 3.4   3.4 1
14= 12= Famous Innovations Monster 3.4   3.4 1
14= 12= Jack in the Box
Worldwide
Marico's Parachute Advansed
Coconut Créme Oil
3.4   3.4 1
14= 31 TBWA Hamleys 3.4   3.4 1
14= - Langoor Boheco Life 3.4   3.4 1
14= - WATConsult Schneider Electric 3.4   3.4 1
14= - BEI Confluence Okaya Power 3.4   3.4 1
              190
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mindshare Oxfordcaps,  Hindware, Essel World, Lovely Professional University, Revv Cars 75.4   75.4 31
2 2 Lodestar UM Zomato,  ABT Associates, HPCL (Hindustan Petroleum Corporation
LTD)
22.6 Zivame 21.6 3
3 3 Zenith Honor Project, Hero Electronix 15.4   15.4 3
4 6 Wavemaker Muthoot Fin Corp, Mfine, Cure.Fit, ITC 14.7   14.7 9
5 4 Madison Media Marico, Marico Media 13.7   13.7 1
6 5 dentsu X Food Company 7.5   7.5 6
7 7 Havas Media Bajaj Alliance General Insurance, Accor Hotels (Arena Media - Delhi), Four Seasons Hotel Bangalore (Arena Media), Sesa Care AOR -
Integrated
4.3   4.3 5
8 11 Starcom RealMe Mobiles, Adda 52, Zivame 4.5 National Geographic 3.8 3
9 9 Lintas Media Group RSH Global, Bal Raksha Bharat
(Save The Children)
2.5   2.5 2
10 12 MediaCom Merck 2.4   2.4 1
11 8 Carat Maunufacturing Company 3.8 Hindware 2.2 2
12 10 PHD Singapore Airlines 1.2   1.2 1
13 12 OMD MudraMax Cardekho, Clearscore,
91SpringBoard
4.1 Lovely Professional University -0.8 4
14 13 Motivator   0.0 Honor -11.5 0

 

Source:
Campaign India

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