Arati Rao
Sep 27, 2010

New Bombay Dyeing TVCs shot in news format

The campaign has been created by Law & Kenneth

New Bombay Dyeing TVCs shot in news format

Law & Kenneth has created two tactical commercials for Bombay Dyeing for the upcoming festive season. The first has been shot in a weather report format which predicts silver rainfall across the country. The second spot is a live report by a news reporter from a street outside a Bombay Dyeing store where people can be seen going crazy collecting the silver that’s raining from the skies. The films end with the ‘Chaandi Hi Chaandi’ logo unit. 

As a media innovation, the TVCs will also be extended across actual weather reports. Vinayak Upadhyay, senior creative director at Law & Kenneth, said, "We were excited about the extension possibilities of the weather report format. Infact, no sooner had the ad hit television screens, we had news channels calling us to adapt the look and feel into their actual weather report. We are currently tying up with Zee News."

Watch TVCs here

 

 

Agency: Law & Kenneth

Client: Bombay Dyeing

Creative Director: Vinayak Upadhyay

Assoc. Creative Director: Jeetendra Sangurdekar

Account Planning: Anil K Nair

Gordon Rodrigues

Production: Silver Hammer

Source:
Campaign India