Watch the campaign conceptualised by Bombay Dyeing and TOI here
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Gets singers like Neha Kakkar and Darshan Raval to launch content
The Indian Institute of Human Brands studied the earnings of the top influencers on the platform
"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."
Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively
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