Campaign India Team
Oct 21, 2019

Bombay Dyeing and TOI urge you to #TakeBackSleep

Watch the campaign conceptualised by Bombay Dyeing and TOI here

Bombay Dyeing and TOI have launched an initiative titled #TakeBackSleep, which focuses on the need of the hour, adequate sleep.
 
Aimed at the urban Indian population, the campaign sheds light on the various effects of sleep deprivation and highlights the importance of adequate sleep.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

14 hours ago

Why we’re trading 17 opens tabs for one good ...

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

15 hours ago

In 2026, the honeymoon is officially over for ...

The era of the accountable, standardised ecosystem is beginning.

1 day ago

Gratitude List: What are indie agencies thankful ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.

1 day ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.