Multi Screen Media (MSM) has appointed Neville Bastawalla as marketing head for its Hollywood movie channel Sony Pix.
Bastawalla joins MSM from Star India, where he was head-marketing for Hindi Movie channels in his last assignment. He has also worked with Mid-Day, Nickelodeon, HSBC, Contract Advertising and Mudra Communications in past assignments.
Saurabh Yagnik, EVP and business head – Sony Pix, said, “We are delighted to have Neville join the team and we are certain that his experience and understanding of the business and our audience will help us consolidate our position in the genre. We look forward to a long and fruitful working association with him.”
Bastawalla added, “I am delighted to begin my association with Sony Pix. The channel has always uniquely positioned itself in the English movie genre, with a strong content library and innovative campaigns for its premieres and other properties. The channel showcases the best of Hollywood movies. I look forward to taking up this role and delivering on the business objectives for the channel.”