Campaign India Team
Nov 30, 2012

Saurabh Yagnik joins Pix as business head

Prior to this, he was business head, English channels, Star India

Saurabh Yagnik joins Pix as business head

Pix, the Hollywood movie channel from Multi Screen Media, has appointed Saurabh Yagnik as its business head. Yagnik joins the network after moving from Star India, where he was  business head for English channels. In a career spanning close to 17 years, he has also had stints with  Hindustan Unilever Limited and The ITC Group.

On his move to MSM, Yagnik said, “I am very excited to be a part of MSM and Pix in the current juncture of its journey. Pix is a youthful brand with unparalleled fan following. Over the years, it has created a definitive mark for itself and has become a leading English movie channel. I am looking forward to working with the team here and take the channel to being no. 1."

N P Singh, chief operating officer, Multi Screen Media said, "We are thrilled to have Saurabh joining us and we welcome him to the MSM family. The industry is at an important cusp and the English movie genre is seeing a lot of transformation. We have great confidence in Saurabh's abilities and are privileged to have recruited someone of his caliber into the business."

Source:
Campaign India

Related Articles

Just Published

4 hours ago

WhatsApp privacy crisis could erode Facebook's ...

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe

4 hours ago

Parle G stresses on emotional intelligence in ...

Watch the films conceptualised by Thought Blurb

15 hours ago

Truecaller dials Thinkstr for creative

Will soon release a campaign that takes on sexual harassment