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Network 18 kicked off their sports division, Sport 18, with a slew of announcements on property acquisitions and marketing rights acquisitions including an India stopover of the Volvo Ocean Race and an exclusive partnership with the Professional Golf Tour of India (PGTI).
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.