Neeraj Bassi joins Havas Group as CSO

Havas Group India has announced the appointment of Neeraj Bassi as chief strategy officer, effective immediately. Bassi will lead strategy across Havas Creative and Media and report to Rana Barua, group CEO, Havas Group India. 

 

Bassi moves from Publicis India, where he was CSO and managing partner. 

 

Barua said, “Neeraj has been in the industry for over two decades and comes with rich experience and insights in handling strategic planning across brands and categories. He has a proven track record of building brands successfully and positioning them ahead of their competitors. His strategic inputs and a deep understanding of the consumer mindset will further help us to make a meaningful difference to brands and consumers.” 

 

Bobby Pawar, group chairman and CCO, Havas Group India, said, “Neeraj is a seasoned professional known for his deep strategic understanding of the brands. I am confident that his skill set, and experience will take Havas to new heights and will help us to build a stronger foundation for the agency’s future. I am delighted to welcome Neeraj to the group and look forward to working with him and adding value to our client’s portfolio.”

 

Bassi added, “Our industry is in transition today, where consumer’s preferences and behaviours are evolving on a continuous basis and they are spending time engaging with a host of media platforms. In this dynamic context, the Havas Village way of working, is exactly what clients need. I am looking forward to working with the dynamic leadership at Havas and leveraging the true potential of the 'together' strategy, to drive growth of brands that we work on and to add value to our client’s business” added Neeraj on his new role. 

 

He has also worked with Ogilvy, Wunderman Thompson, McCann, TNS, IMRB and NFO.