Campaign India Team
Jul 01, 2008

NDTV Lumière ties up with Excel Home Video

NDTV Lumière is partnering with Excel Home Videos, which is a player in the home video segment, with a large number of international movie titles in the country. Through this tie up, NDTV Lumière will roll out its titles in the extensive home entertainment segment in India. The films will be released on DVDs only, with a potential release on Blu-Ray going forward. Consumers will have access to 10 titles on DVD.

NDTV Lumière ties up with Excel Home Video

NDTV Lumière is partnering with Excel Home Videos, which is a player in the home video segment, with a large number of international movie titles in the country. Through this tie up, NDTV Lumière will roll out its titles in the extensive home entertainment segment in India. The films will be released on DVDs only, with a potential release on Blu-Ray going forward. Consumers will have access to 10 titles on DVD. These will showcase talent from across the globe, with works of renowned master directors like Fatih Akin, Louis Malle, Kim Ki-Duk, Philippe Aractingi, Christian Petzold, Bahman Ghobadi, Nuri Bilge Ceylan and Juan Antonio Bayona. 

Dhruvank Vaidya, senior VP, New Ventures, NDTV Lumière, said, “The tie-up between NDTV Lumière and Excel Home Videos is another step towards making contemporary, award winning World Cinema available across multiple platforms. This kind of path breaking cinema has never been freely accessible to the discerning Indian audiences until now.  Every avid World Cinema fan in India can now look forward to acquiring these premium titles and building a collection of their favorite International movies.”

Excel Home Videos will distribute these titles through its distribution network of over 15,000 retail outlets. These movies will also be made available at major online and rental outlets in the country.
 

Source:
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.