Campaign India Team
Jul 01, 2008

NDTV Lumière ties up with Excel Home Video

NDTV Lumière is partnering with Excel Home Videos, which is a player in the home video segment, with a large number of international movie titles in the country. Through this tie up, NDTV Lumière will roll out its titles in the extensive home entertainment segment in India. The films will be released on DVDs only, with a potential release on Blu-Ray going forward. Consumers will have access to 10 titles on DVD.

NDTV Lumière ties up with Excel Home Video

NDTV Lumière is partnering with Excel Home Videos, which is a player in the home video segment, with a large number of international movie titles in the country. Through this tie up, NDTV Lumière will roll out its titles in the extensive home entertainment segment in India. The films will be released on DVDs only, with a potential release on Blu-Ray going forward. Consumers will have access to 10 titles on DVD. These will showcase talent from across the globe, with works of renowned master directors like Fatih Akin, Louis Malle, Kim Ki-Duk, Philippe Aractingi, Christian Petzold, Bahman Ghobadi, Nuri Bilge Ceylan and Juan Antonio Bayona. 

Dhruvank Vaidya, senior VP, New Ventures, NDTV Lumière, said, “The tie-up between NDTV Lumière and Excel Home Videos is another step towards making contemporary, award winning World Cinema available across multiple platforms. This kind of path breaking cinema has never been freely accessible to the discerning Indian audiences until now.  Every avid World Cinema fan in India can now look forward to acquiring these premium titles and building a collection of their favorite International movies.”

Excel Home Videos will distribute these titles through its distribution network of over 15,000 retail outlets. These movies will also be made available at major online and rental outlets in the country.
 

Source:
Campaign India