Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
NDTV Lumière is partnering with Excel Home Videos, which is a player in the home video segment, with a large number of international movie titles in the country. Through this tie up, NDTV Lumière will roll out its titles in the extensive home entertainment segment in India. The films will be released on DVDs only, with a potential release on Blu-Ray going forward. Consumers will have access to 10 titles on DVD.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.