NDTV Imagine launches Bollywood entertainment channel

NDTV Imagine has launched a new channel ‘Imagine Showbiz’. The channel is positioned as a Bollywood business and entertainment channel and will go on-air on August 15, 2008.  Imagine Showbiz Ltd. is a JV company between NDTV Imagine Ltd. and Cinestar Advertising Private Ltd. 
Some of the shows on the channel include No Biz Like Showbiz, Full Timepass, Showbiz Up To Date, 99 Films You Must Watch Before You Die and Look Hot And Fit Like Your Star.
Harsh Rohatgi, EVP, revenue management and new ventures, NDTV Imagine, said, “Today more than ever, Bollywood is a part of our popular culture in every possible way, from sports to business and from brand promotion to CSR.  We believe that if it is treated and presented in a meaningful and entertaining manner consistently, Bollywood-based content will definitely find appeal across audiences.”
He added, “Imagine Showbiz has been created with the aim to deliver unique content in an engaging manner that will not only touch the heart of every Bollywood fan but also find appeal with the film industry as well.”