Teads, a global media platform, has announced the appointment of Natalie Bastian as global chief marketing officer.
Bastian will be based in New York and lead the company’s worldwide marketing team. She moves from Tubi, where she was SVP and head of marketing.
Jeremy Arditi, co-CEO, Teads, said, “Natalie brings a fantastic blend of energy, experience and creativity to Teads’ leadership team. We’re thrilled to bring an industry-leading marketer on board and I can’t wait to see the impact she will have on our development as a business. As our platform continues to evolve through the launch of new products, industry leading research in areas such as Attention, and expansion into new markets, its perfect timing to add another outstanding executive to our talented roster.”
Bastian said, “Teads’ mission to support quality journalism and enable brands to advertise responsibly is what first attracted me to the company. In speaking with the team, what excites me is the focus on innovation as a company that has the tech, talent and drive to develop an elevated and unique industry offering. I look forward to partnering with the team to bolster Teads’ mission to advertisers and their agencies as well as publishers around the world.”
She has also worked with Roku, Dish Media, A+E Networks and AT&T Mobility.
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