Nagessh Pannaswami to head BBDO Mumbai

BBDO India has appointed Nagessh Pannaswami as head of their Mumbai operations. Pannaswami was previously leading Altitude, a division of McCann Worldgroup, and has worked on brands like Tata Indicom, UTI Bank, Radio Mirchi and Loop Mobile.

Speaking about the new hire, Chris Thomas, chief executive officer and chairman, BBDO Asia Pacific, said, “"BBDO/Proximity India has great momentum. This appointment adds to it. Nagessh brings strong commitment to people, the work and clients.”

Ajai Jhala, chief executive officer of BBDO India, said, “Nagessh has the right combination of multinational client expertise and new business experience to lead our Mumbai office, which has a core group of blue chip clients – P&G Gillette Regional, P&G Gillette India, Godrej, Bayer and Johnson & Johnson. Nagessh totally embraces our approach to communication - creating news for big brands through big ideas."

Josy Paul, chairman and chief creative officer, added, “We waited for over 18 months to fill this role. We considered some of the finest minds in the country for this all-important job. What attracted Nagessh to BBDO India was our transformational work on big brands based on our belief ‘create acts, not ads’.”

Pannaswami will be responsible for the creative culture, new business development and the overall growth and performance of BBDO’s Mumbai operation.