Bharat Media Group (BMeG) has won the OOH mandate for Muthoot Finance’s marketing campaign for the southern markets of Telangana and Tamil Nadu.
The agency has also bagged the OOH mandate for Muthoot Forex for the Kochi market.
Through the OOH campaign, the brand aims to showcase how their gold assets can be monetised.
The BMeG OOH team, along with Muthoot Team, chose the Kochi Metro rail to run the campaign. The entire metro train is wrapped in the brand’s creative depicting various offerings of Muthoot Forex.
The account was won post a multi-agency pitch. BMeG's Bengaluru, Chennai and Telangana offices will handle Muthoot Finance Goldman's account. The agency's Bengaluru and Kochi offices will handle Muthoot Forex.
KR Bijimon, executive director, chief operating officer, Muthoot Finance, said, “Through this campaign, we wanted to amplify the trust and faith instated in our name to a newer and larger set of younger audiences. OOH is a crucial medium that helps create mind space for the brand among the targeted TG. We are quite happy to have BMeG as our OOH partner in creating the desired visibility for the brand in all relevant OOH platforms in the designated markets.”
Anand Charles, CEO, Bharat Media Group, said, “The Goldman OOH campaign is a very prestigious win for us. In recent times, Out of Home advertising has made a strong comeback and has been seen as one of the preferred modes of marketing communication. The association with Muthoot Group (Muthoot Finance and Forex) reiterates the industry trend. Our OOH team is quite elated to be part of the exciting campaign of Muthoot Finance. The team zeroed in on strategic locations and used multiple mediums such as hoardings, airports, bus shelters, transit, digital screens, railway stations etc., to take the campaign live. But winning the OOH mandate for Muthoot Forex is the cherry on the cake as it’s also one of the most extensive campaigns for the brand in recent times.”