Mullen Lintas to handle Vadilal Ice Cream's global creative

Account won following a multi-agency pitch

Jul 29, 2022 06:57:00 AM | Article | Campaign India Team

Mullen Lintas has bagged the global creative mandate for Vadilal Industries. The account was won following a multi-agency pitch. Mullen Lintas' Delhi office will handle the account.
Mullen Lintas has been tasked with creating a brand campaign for international markets that include USA, Canada, Australia, UK, Europe, Singapore and the Middle East.
Shreshth Jhawar, CEO, Vadilal Industries USA, said, “We were impressed with the deep understanding of the category and consumer demonstrated, and of course by the creative firepower on display by the team. We look forward to a strong and effective long-term partnership with Mullen Lintas.”
Hari Krishnan, CEO, Mullen Lintas, said, “We are delighted to have been given the mandate for Vadilal (USA). The brand is synonymous with joy and delight and moments of fun and happiness. Our efforts would be to build a brand narrative that consolidates these emotions around the brand in a manner that is uniquely ingrained in the Mullen Lintas’ challenger thinking philosophy.”