Modi Naturals has appointed Mukesh Ghuraiya as chief marketing officer.
Ghuraiya will be responsible for the end-to-end development, implementation of marketing and brand strategy for Modi Naturals. Furthermore, he will handle the new product development section.
He moves from Philips India where he was category lead-oral healthcare and fresh air mask.
Akshay Modi, managing director, Modi Naturals, said, “Mukesh is a seasoned marketing leader and comes with an impressive record of delivering results for companies at significant points of their growth. He is a perfect choice for Modi Naturals, and we are certain that Mukesh will elevate our go-to-market strategy and continue to augment our company’s growth with a new and innovative consumer-focused approach.”
Ghuraiya said, “I am thrilled to join Modi Naturals and its leadership team at such a pivotal time as the organisation is scaling up its innovation and brand marketing initiatives. The organisation is also getting into newer categories in the RTC/RTE space. I look forward to adding further momentum and resilience to the marketing function at Modi Naturals.”
Ghuraiya has a career spanning 13 years and has worked with CNBC Awaaz and Rado Watches amongst others.