TradeSmart has announced the appointment of Vidisha Debsarkar as head of growth marketing.
With this new mandate, Debsarkar will be responsible for leading the firm’s overall marketing functions.
In addition to overlooking the digital properties of TradeSmart, she will oversee the PR, internal communications and employer branding efforts.
Vikas Singhania, CEO, TradeSmart, said, “Vidisha comes with an incredible track record of taking brands to greater heights from nascent stages. Her exceptional experience speaks volumes about her skills and in-depth knowledge of the industry. The right strategy and approach are pivotal for adequately expanding any business, and we believe she can deliver it efficiently. We are certain that her dynamic leadership qualities and new-age inputs will assuredly lead TradeSmart’s to its next phase of growth.”
Debsarkar added, “During this rapidly evolving economy, joining TradeSmart in my current role is an incredible opportunity. To start with, I plan to use the available resources in a hyper-efficiency manner as well as direct profitable business decisions. I resonate with TradeSmart’s ideologies, growth mindset, and the vision of the management. It is a challenging role yet a high-yielding break-in as the brand has the potential to grow manifold. I believe the working module that we are creating together will go a long way both for the brand’s and my personal growth.”
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