Credenc appoints Mayanka Uppal as chief marketing officer
Moves from Omaxe
Feb 24, 2022 08:05:00 AM | Article | Campaign India Team Share -
Digital education loan platform, Credenc has appointed Mayanka Uppal as chief marketing officer.
She will report to Mayank Batheja and Avinash Kumar, co-founders, Credenc.
Uppal moves from Omaxe, where she was a marketing consultant.
Batheja said, “Mayanka is a seasoned marketing leader. She brings her impressive track record and expertise in creative brand strategy to the table, and we are confident that she will excel in devising and initiating a strong business strategy for us. Her unique insight into consumer-centric brand building and effective brand development initiatives will drive us forward in our vision of making Credenc a student-first brand in the coming years. Mayanka’s ability to drive key business and brand objectives will be an additional asset to Credenc’s overall growth as a company, and we congratulate her on the appointment.”
Uppal said, "I’m excited to have joined Credenc, especially at a time when the student education loans in India is ripe for disruption. I made some unconventional education choices that have stood me in good stead in my career, so the potential to facilitate the same for talented and hungry students across streams is very exciting to me. Just the premise of ‘potential based loans’ in itself is a powerful proposition, and I can’t wait to dive right into consumer understanding and getting our message out.”
In a career spanning over 14 years, she has also worked with Myntra and FCB, among others.